Beyond Google - How AIs and LLMs are Changing SEO Forever

Will Critchlow chats with his brother! Tom Critchlow is now the EVP Audience Growth at Raptive, but before that was an independent consultant, a Googler, and (going way back) a colleague at Distilled.Working in the same industry as family leads to various chats that roam across a wide range of topics, but for this conversation, we decided to record a discussion about the future of Google - a topic we have both been thinking about a lot.We cover Google's AI Mode and the curious ways that early versions missed the mark, the future of search queries, and paid search, as well as tactics and business plans for the future of AI powered search.This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.

Will Critchlow interviews Eli Schwartz - ex-Survey Monkey and author of the book Product-Led SEO.Eli and I met during his Survey Monkey days, when he was developing the ideas that he would go on to publish in his book Product-Led SEO. We talk about how to survive the shift to an AI world with product-led thinking.This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.

Will Critchlow interviews Abishek Rajendra - VP Organic Growth at Course Hero.I'm joined today by Abishek Rajendra who came to SEO from an engineering background, and so brings a rare perspective not only on the technical aspects of SEO itself, but also on the mindset of engineers, and the work that we are often asking them to do. He has deep experience with SEO testing, as well as with the more leadership-oriented elements of integrating effective organic growth into your digital marketing plan.This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.

Will Critchlow interviews Todd "Oilman" Friesen - ex-Salesforce and Vimeo SEO expert.I’m joined today by Todd Friesen who OG SEOs will know as Oilman. He was already a huge name in the nascent industry when I got started “some time ago” and we first met at an SMX West conference in 2006 or 2007. The reason I’m particularly excited to talk to Todd is because he’s the best example I know of someone who started his career in the churn and burn world of darker-hat SEO, and then made a journey via agency life and director-level in-house roles to one of those relatively-rare VP of SEO positions. This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.

Can we guess? Does it matter?The more Google relies on machine learning and user signals to make searchers happy, the less explainable the results are, and the harder they have to guess.Does that matter, and what should we do about it?Join Will as he meanders through these implications in this episode. Take the quiz here to test your SEO skills: https://searchpilot.scoreapp.com/ Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

Frank Williams, of Formula 1 fame, apparently would ask this question in response to almost anything he was asked (org changes, budget requests, etc) and it's been bouncing round my head since I heard that.This week, Will talks about making the car go faster, as well as some tactical discussions about what it's possible to test from an SEO perspective, and why and how we are working to create the best possible places to do on-site SEO.Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

More data digging into where Google sends clicks after users perform searches, this time vis-a-vis how budget is attributed and how organic traffic fare against paid search. As always, Will brings this back to the importance of setting metrics and budgets to achieve your SEO goals. Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

How can SEOs understand and start speaking the language of business?  Understand the definitions of these key business termsIdentify what makes a 'large amount' spend for your organizationDevelop a dashboard that provides visibility on search's impact on revenueFresh off the eTail conference speaking with eCommerce and digital leaders, Will shares his thoughts on why it's so important for SEOs to understand and start speaking the language of business. Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

Organic search is the biggest channel for new customer acquisition for most ecommerce sites, but it is frustratingly opaque and often the hardest channel to understand or improve. Are your wishes for SEO is for it to be accountable, transparent, and to drive growth? Then listen on. Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

What does leadership really care about when it comes to SEO?Will spends a lot of time talking to folks in leadership positions about what they really care about (as well as to the teams who report to them). Some of the themes Will explored are: SEO is confusing. We don't have SEO goals; We want to do things right but faster; We've been stung by SEO before. If any of these resonate with you, then listen to both Part 1 and 2! This is Part 2. You should be able to find Part 1's audio in the show's library. Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.