#177 Targeting in Marketing for Active and Passive Job Seekers

Employer Brand, as a consistent communication process such as building the Magnetic Employer Brand, is like dating in the pursuit of finding The One. In this episode of the Building a Modern Employer Brand podcast, I compare dating to employer branding. Because I’m exploring a more difficult topic in depth, I decided to split this into two episodes. The other one will be released next week as episode 181. If you are like many of our clients, you’ll laugh because what I explain to you is so true and makes so much sense. And if anything, this image of dating in employer branding will stick to your mind, and you’ll remember it forever! 🔗 If you want the text version or watch the video version, jump right here >   Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Are you aware of the power of self-awareness for career growth, but also in personal and professional relationships? In this episode of the Building a Modern Employer Brand podcast, we talk about self-awareness and how to unlock your potential by becoming more self-aware. In this episode: 💫 What is Self-Awareness? 💫 Self-Awareness Outside Career Settings 💫 Self-awareness for Career Growth and more!   🔗 If you want the text version or watch the video version, jump right here >   Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

It is becoming increasingly difficult to build products that are genuinely better than those of competitors.  That’s why talent acquisition and retention have become paramount to business success.  All businesses that want to succeed, grow and sustain a loyal customer audience need the talent capable of giving those businesses the competitive edge in innovation, sales, marketing, leadership and building customer loyalty. That’s why talent acquisition, retention, communications, and marketing are areas businesses need to strengthen their competitive edge. In this Building a Modern Employer Brand podcast episode, I discuss building a stellar career path in employer branding as this is one of the new areas businesses can leverage for gaining overall competitive advantage. In this episode: 🌟 The statistical backing on why employer branding matters 🌟 The employer brand manager’s skill set for the future 🌟 Employer branding career progression: from novice to visionary 🌟 Self-driven success to carve your career path in employer branding   🔗 If you want the text version or watch the video version, jump right here >   Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

In this Building a Modern Employer Brand podcast episode, we’ll tap into target audiences in talent marketing, and more specifically in the different target audiences when it comes to employer branding and recruiting. This is a super important episode for everyone working in talent marketing today as the success of your short-term and long-term talent marketing depends on how well you understand and have defined who you are trying to reach. In this episode: 👉 3 reasons why targeting is crucial for your marketing success 👉 Example of targeting in marketing for a specific talent audience 👉 The risks of poor targeting in talent marketing 👉 Targeting in recruitment marketing 👉 Targeting in employer branding and more!   🔗 If you want the text version or watch the video version, jump right here >    Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

A solid employer branding strategy is vital in today's rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent. The global shift towards remote work and a workforce that demands more empathy, freedom of choice, and a deeper understanding of their role within an organisation has significantly altered the talent attraction and retention landscape. In this Building a Modern Employer Brand podcast episode, I address the greatest challenge for people managers, HR and talent acquisition: talent attraction and retention. I explain why we are struggling with these and how you can start removing yourself and your organisation from these struggles with a simple employer branding strategy making the most of persuasive communication. 🔗 This episode includes multiple additional resources and a free eBook you can find on the shownotes page here >     Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

In this episode of the Building a Modern Employer Brand podcast, I have the pleasure of chatting with Jason "Jay" Kipps from The Martec. The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996 when the term was coined, for a long time there was nothing. Then, recruitment marketing campaigns took off with the Internet and social media. And, more recently, have been followed by strategic employer branding with long-term impact and perspective and the application of technology, science and artificial intelligence. With the development of AI, we are now in the phase where AI also interacts with employer branding and for that, Jay Kipps makes a great podcast guest. We discuss the evolution of employer branding from zero to artificial intelligence. Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

Are you ready to kickstart your employer brand strategy for this new calendar year? This episode of the Building a Modern Employer Brand podcast is designed to help you, the dedicated employer branding professional, get organised and ready for a successful year in employer branding. As the new year unfolds, it’s pivotal for employer branding professionals to navigate their organisations successfully through the new year of employer branding. The first quarter is not just about setting goals; it’s about laying the strategic foundations that will define your employer brand throughout the year, if you haven’t yet. It’s about making sure you know the expected goals for this year because that will help you organise your available resources in the most optimal way. I loaded quite a lot of information into this episode, so you may want to browse through the show notes page here first or after you have listened to the episode. When you want the text version, jump in right here. The video version on YouTube has been edited to be shorter and faster. You can access it on the show notes page or my YouTube channel.   Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/    

Time to hire, and you are short on social media recruitment campaign ideas? In this Building a Modern Employer Brand podcast episode, I’ll share one of the most simple yet effective social media campaign ideas for you that I believe will help you to get rid of the stress about recruitment campaigns. In this episode: 💡 An overview of what might just be one of the best social media recruitment marketing campaign ideas. 🔥 Insight into what makes a successful recruitment campaign. 📑 A plan for how to set up a social media recruitment campaign that works. ⚡️ And as a bonus, a free 12-week content plan to help you get started.   🔗 If you want the text version or watch the video version, jump right here >   Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/

What an odd topic for an episode about what (employer) branding really is, isn’t it? If I got your attention with it, you are in for a treat. This episode is not about ‘fashion’. It’s about understanding what branding really, beyond logos, taglines and visual identities. While appearance, as in the visual identity, does have a big role in branding, it’s not the starting point. But it is the point that catches attention, forms and divides opinions, at best! In this episode of the Building a Modern Employer Brand podcast, I aim to clarify what branding an organisation or a person means and requires because it is different to branding products. For this purpose, I’m using something we can all relate to: ourselves and how our appearances, personality and style choices impact how others perceive us and how that can also drive our success building a career in employer branding. 👉 If you want the text version, jump right here > Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/ Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna

Have you heard of storytelling in recruitment marketing? I'm not talking about the tales you read to your kids but applying the science of story in your employer's brand marketing messages and the content you create on your career site and social media. In this episode, I talk about storytelling in HR marketing and share a couple of tips for you to try in your next recruitment campaign. If you want the text version, go here >>   Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/ Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna