229. Changing a Habit? Here's the Cycle You're Going Through

Meta’s making a major shift—and it’s about to change how ads work on their platforms in a big way If you’ve ever written (or plan to write) Meta ads for clients, this is something you need to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don’t recommend it unless you’re trained to do it)… You are responsible for writing the copy that gives the ads the best chance to drive results. On this episode of the Build Your Copywriting Business podcast, we’re breaking down Meta’s phase-out of detailed audience targeting—and what it means for you as a copywriter. No need to hit the panic button, just the “listen” or “watch” button. We’ll tell you exactly what you need to know to stay ahead and keep delivering for your clients. --------------- Mentioned in the Episode Meta Ads LibraryMeta advertising standardsEp. 18: How to Land Your First Copywriting Clients—Without Experience Related Links Find Copywriting Clients on Facebook: 3 Tips and 1 Big WarningThe Cool New Tool for Facebook/Meta Ads Copywriting Research --------------- Get Free Copywriting Training here

I love this quote so much I have to repeat it: “I can’t ask for permission. I just need to do it.”  That’s what Holly said when she decided to draft a proposal for a copywriting position and present it to her boss … … even though she was working a full-time customer success position. … even though she was well aware she had bills to pay and this was a “risk.” That proposal? It was rejected. But you’ll want to listen to this one to hear the full story and—spoiler!—happy ending. -------------- Mentioned in the Episode Hollyseybertcopy.comEp. 117: Best Free Software for CopywritersEp. 211: How to Weather the Ups and Downs of BusinessBONUS Laser Coaching: Top Tips for Wildly Effective Pitching Related Links Ep. 218: Copywriting Opens Doors to Career Opportunities – Sunny’s StoryBONUS Laser Coaching: Finding Confidence Learning Something NewBONUS Laser Coaching: Build Confidence & Overcome Imposter Syndrome as a Copywriter --------------- Get Free Copywriting Training here

Father’s Day is approaching and, if you don’t mind, I’d like to do something a little different with this episode of the Build Your Copywriting podcast. We lost my dad on Father’s Day last year and CCA students have probably heard me talk about how integral he was to me getting into copywriting to begin with. So, this week’s episode of the podcast is a short tribute to the late, great, and very missed Mike Krawczyk. Never fear: Next week we’ll be back with our regularly scheduled straightforward copywriting content but..this week I just felt called to share a bit about my dad with you and the rest of our community. -------------- Mentioned in the Episode Dr. Natali Edmonds’ Dementia Careblazers Related Links Remembering Mike Krawczyk --------------- Get Free Copywriting Training here

Do you remember when Kate and I shared allllll sorts of jobs you can do with a background in copywriting? (I totally get if you don’t remember, but you can catch that podcast episode right here.) Thanks to CCA student Alba, we’ve got another one to add to that list: product marketer. On today’s episode of the Build Your Copywriting Business podcast, Alba was generous enough to join us from Spain (where, spoiler, she’s from and now a homeowner!). She is sharing the full story that led her from working 60 hour weeks teaching in the UK to becoming a copywriter and, ultimately, landing a product marketing role that allows her to work from her home in Spain. Alba’s journey is the perfect reminder that you never know where your career will take you. But if you’re open to the possibilities, copywriting can take you places you may not even realize are options.  I can’t wait for you to hear all of Alba’s wisdom (and how one of her first copy clients was the World Health Organization—how cool is that?!).  ------------------ Mentioned in the Episode How Do I Know If I’m Ready to Pitch Copywriting Clients?How to Fast Track Your Copywriting Career SuccessEp. 203: Secrets to Smooth Copywriting Client Relations Related Links Ep. 59: Buying a New Home with Copywriting Income – Shannon’s Story --------------- Get Free Copywriting Training here

Raise your hand if you’ve recently felt: 😮‍💨 Burnout. 😟 Guilt from even thinking about taking time to rest (and combat the aforementioned burnout). 😓 Extra guilt about considering changing professions. If you said “yes” to all 3, we’re willing to bet you are a teacher. Today’s episode of the Build Your Copywriting Business podcast is dedicated to the teachers in our community. If that’s you, a giant thank you for your service. If you’re NOT a teacher, but have felt any of the following: You don’t have more to give at your current jobYou are stuck in a career because you have poured so much time, energy, and money into itYou have an obligation to your profession Then you’ll want to listen, too. Some of the biggest questions you face when even exploring other possibilities for your career are “what would I even do?” or “how would I even start over?” Exploring these questions can kick up major resistance. But in this episode, we’re encouraging you to reframe this exploration. What if your current career isn’t a lifelong calling? You have a set of skills. You are never starting over. You have so much life left to live. A year, five years, ten years, is a long time. And, yes, you deserve better. You deserve more. -------------- Mentioned in the Episode Best Backgrounds and Degrees for Getting Into CopywritingCopywriting Tips for Creating Ideas and Concepts That StickThe Copywriter’s Creativity ProblemSummer Rewind: Ep 15. Traits of the Most Successful CopywritersWhat Does it Take to Become a Copywriter? Related Links Her Goal Was to Replace Her Teaching Income in 5 Months: She Did It in 6 Weeks – Erin’s StoryEp. 148: Copywriting Replaced This Teacher’s Income and She Works Less Hours – Jess’s StoryEp. 160: How This Teacher Doubled Her Salary and Decreased Stress – Amanda’s StoryEp. 176: How This Ex-Teacher Joined the Filthy Rich Writer Team—As a Copywriter – Rebecca’s StoryEp. 206: From Monk to Teacher to Copywriter – John’s StoryEp. 222: This Teacher Now Leads a Team of Copywriters – Catching Up with CharlotteEp. 91: Transitioning Out of Teaching to Copywriting – George’s Story --------------- Get Free Copywriting Training here

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. ⛰️ National parks. 🇲🇽 Mexico. 📍And currently Arizona. As someone who values her freedom and flexibility, Sarah has been RVing since 2019 and living her dream working wherever she wants, whenever she wants. By the time this airs who knows where Sarah will be! (How cool is that?!) On today’s episode of the Build Your Copywriting Business podcast, Kate and I are bringing you a long overdue conversation with Sarah (we get to see her regularly in the CCA Next Level mastermind…but realized we haven’t shared her story with YOU!). Yes, she’s sharing tips on working while traveling, the tech tools she swears by, and how she stays safe. But she’s sharing SO much more than that, including how she improves her copywriting skills and the point she hit in her business that spurred her to join CCA Next Level. (Our favorite tip: “Don’t be afraid to stand out in whatever way you naturally stand out.”) ------------ Mentioned in the Episode Sarah’s Portfolio – flourishwriting.com7 Tips to Living the Digital Nomad Lifestyle as a CopywriteBONUS – Laser Coaching: A Copywriter’s Guide to Creative ThinkingEp. 5: Why Choosing a Copywriting Niche is Terrible Advice Related Links 6 Must-Pack Items to Write Copy OverseasEp. 140: Traveling Europe While Running a Copywriting Agency—Chris’s StoryEp. 100: Take Advantage of the Digital Nomad LifestyleBONUS – Laser Coaching: How Can I Work Remotely from Anywhere in the World? --------------- Get Free Copywriting Training here

🟢 Good news: we always have the option to learn and grow as humans. 🟡 Bad news: improving ourselves requires change. And change requires you to go through a 5-stage emotional cycle.  🔴 The worst news: most people are doomed to repeat stages 1 to 3 over and over and over again.  Whether you’re learning to write copy, attempting a consistent gym routine, developing a flossing habit, or any other change, you will go through this emotional cycle. On today’s episode of the Build Your Copywriting Business podcast, Kate and I are walking you through the 5 stages of the emotional cycle of change and sharing crucial tips to help you make it past stage 3. If you’ve ever felt like giving up (and who hasn’t?!), you’re going to learn exactly why that is and what you can do to push through the “valley of despair” to reach the pinnacle of success. --------------- Mentioned in the Episode Book: The 12 Week YearFive Stages You Move Through Emotionally When Changing Behavior (From InFocus Leadership Solutions)BONUS Laser Coaching: Build Confidence & Overcome Imposter Syndrome as a CopywriterWhat to Do When You Feel InadequateBONUS Laser Coaching: Finding Confidence Learning Something New Related Links The System Copywriters Need to Efficiently Get Work DoneLearn How To Stay Focused Year-Round With Help From These Books5 Easy Tips for Maximizing Your Time --------------- Get Free Copywriting Training here

Raise your hand if your background has nothing to do with copywriting. 🙋‍♀️🙋🙋‍♂️ That’s where 99.9% of us start, too! Jenny is no different: She spent 10 years as a tennis coach in the United Kingdom, where she’s from, and New Zealand, where she has lived for more than 15 years. After another decade working for Tennis New Zealand, Jenny wondered if it was even possible to transition to another career. Spoiler: Jenny effectively changed careers. On today’s episode of the Build Your Copywriting Business podcast, she’s sharing her tips for what to consider if you want to change careers.  But beyond that, Jenny is sharing how she used her previous career experience to launch her copywriting career—and quit her full-time job after sending her second invoice. If you’ve ever had the thought, “Am I stuck here forever?” you need to listen to Jenny’s story.  Whether you’re looking to transition to copywriting or still exploring your options, Jenny offers inspiration to realize you are never stuck. --------------- Mentioned in the Episode 5 Keys for Getting Valuable Connections on LinkedInUse Copywriting Networking to Help Land More ClientsJenny’s Portfolio – lovegrovecopy.comThe Book: What Color Is Your Parachute?The Book: The 12 Week Year Related Links Ep 140: Traveling Europe While Running a Copywriting Agency—Chris’s StoryEp. 73: Bridging the Gap from Quitting a Job to Full-Time Freelance --------------- Get Free Copywriting Training here

About pages are SO important: They’re often the most visited page after the homepage. But so many copywriters get the purpose of these pages so, so backwards. As CCA students know, we often laugh that the “about” page is not about you. (Or, if you’re writing the page for your client, not about them.) Effective about pages convey to the user what the company can do for them. Why should they go with this business over a competitor? Why should they trust this business to solve their challenge or fulfill their need? On today’s episode of the Build Your Copywriting Business podcast, Kate and I are giving examples of the types of things you might include on an about page and key elements you need consider any time you’re writing an about page. So, if you want to make sure you’re nailing all the key elements of these pages (and what you NEED to consider any time you’re writing an about page), then listen now so you’re prepared to knock your next about page out of the park. --------------- Mentioned in the Episode Creative Brief: The First Step to Any Successful Copywriting ProjectWebsites Copywriters Need to BookmarkHow to Win Trust to Get Copywriting Clients Related Links Laser Copy Coaching: Value-Based Pitches, English-Language Nuances, and About Pages4 Steps to Write a Wildly Effective About Us PageWhy Landing Pages Are the Perfect First Copywriting ProjectsHow to Write a Sales Page That’ll Make Your Client Ecstatic --------------- Get Free Copywriting Training here

AI is coming for your job next 😟 AI is wiping these people out of work 😰 Within 5 years, AI will destroy these careers 😱 People loooooove to click on sensationalist, put-a-stake-in-the-ground headlines. And the algorithm just feeds the drama. No one is clicking on headlines like “AI is changing the way these 5 job roles go about their work.” But here’s the boring truth: AI is a support, not a solution. This special bonus podcast episode is actually a training: “AI & Your Copywriting Career: What You NEED to Know to Use AI to Your Advantage, Wow Your Clients, & Keep Landing High-Paying Work.” In it, Kate and I are are sharing ways you can use AI to work smarter, including prompts that will help your productivity while still wowing your clients. No career field looks like it did 10 years ago—or even 5 years ago. Instagram, TikTok, heck—the internet itself!!—are so new in the scheme of advertising and copywriting. People have had to evolve from expensive photoshoots to more quick-and-dirty content to meet the cadence of the social media cycle.  Copywriting has been around for decades (Google it, and some people would argue *centuries*). Copywriting is not going away, just evolving like everything else. Adaptability will always be crucial in any field. But lucky for us, the core principles of copywriting (features vs benefits, a clear CTA, etc.) remain the same. Ready to start using AI to your advantage? --------------- Mentioned in the Episode Ep. 117: Best Free Software for Copywriters Related Links Can Copywriting Software Replace Skilled Copywriters in 2025? --------------- Get Free Copywriting Training here