The AI Revolution: Why Early Adopters Will Win Big (with Fergal O’Connor)

Jeannette Linfoot speaks with Fergal O'Connor, the highly competitive founder and CEO of Buymedia, one of the fastest-growing companies in Ireland. In this episode, Fergal shares how Buymedia is continuing its rapid growth, recently launching into the UK market as part of its mission to transform the global advertising landscape. Fergal explains how he is democratising the advertising world for small and medium enterprises (SMEs) by leveraging AI to ensure every pound of ad spend delivers real business results. He opens up about his story, his deep competitive drive, and his unexpectedly shy nature. Fergal explains why: Revenues and customers will solve most of the business problems. You can go fast by yourself, but you can't go far unless you have a high-energy team around you. Why asking “Please tell me where my baby is ugly" to find what is wrong with your product or process early will help you solve it. You shouldn’t be afraid to share your ideas with mentors, as people are generally too busy with their own work to steal them . Timestamps: 0:00 Introduction: Meet Fergal O'Connor, Founder and CEO of Buymedia 0:59 Transforming the Global Advertising Landscape (Buymedia's Mission) 4:58 Democratising Ad Spend for Small and Medium Enterprises (SMEs) 12:21 Revenues and Customers Will Solve Most Business Problems 26:11 You Need a High-Energy Team to Go Far 53:40 Why You Shouldn't Fear Sharing Ideas with Mentors 1:05:01 Conclusion and Final Resources (Visit Brave Bold Brilliant) Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. ABOUT THE GUEST Fergal O’Connor is the Founder & CEO of Buymedia, one of Ireland’s fastest-growing advertising technology companies, now expanding rapidly across the UK. With over 20 years of experience in the media and marketing industry, Fergal has worked across print, radio, television, and digital, giving him a uniquely comprehensive understanding of how businesses can maximise their advertising impact. Website: https://buymedia.ai/ie LinkedIn: https://www.linkedin.com/company/buymediahq/?originalSubdomain=ie Instagram:  https://www.instagram.com/buymediahq/ Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

Jeannette appears via the Human Revolutionaries show, to discuss her journey of navigating a serious health issue, which forced her to reassess her priorities and the way she approached work and well-being. They discuss the importance of building strong relationships, the dangers of busyness, and the necessity of self-care. You'll hear why: Sharing personal challenges and vulnerabilities can strengthen relationships with colleagues and clients.  Authentic connections often lead to deeper support and understanding in professional environments. Practicing gratitude can significantly improve mental well-being.  Regularly reflecting on what one is thankful for can shift focus from negativity to positivity, enhancing overall life satisfaction. Learning to say no and being selective about commitments can lead to better quality work and personal fulfilment Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ IN THIS EPISODE: [00:14:17] Human connections in business. [00:19:01] Self-reflection after health challenges. [00:20:50] Personal growth through health challenges. [00:29:34] The power of saying no. [00:34:46] Life choices and accountability. [00:40:27] The importance of gratitude practices. [00:48:06] Honest feedback and support. [00:50:39] Creating mental space for clarity. VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. About Blaire Palmer Blaire Palmer is a renowned leadership expert, author, and keynote speaker, specializing in organizational culture, change, and the future of work. As CEO of That People Thing, she helps leaders and teams rethink how work is done, focusing on trust, psychological safety, and human connection. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

In this conversation, Jeannette and Alex Chisnall explore the dynamic world of podcasting and entrepreneurship. They discuss the explosive growth of podcasting, the essential elements that make a podcast successful, and the impact of AI on the medium.  The conversation also delves into the importance of human connection in a digital age, the evolution of content creation, and how podcasting can serve as a powerful tool for business networking and opportunities. Alex shares insights from his own podcast journey with 'Screw It, Just Do It' and introduces the Festival of Entrepreneurs, highlighting its vision to connect and inspire business owners. You'll hear why: Podcasting is a growing medium with immense potential. Video integration is crucial for modern podcasts. A good podcast should evoke a reaction from its audience. Human connection remains vital in a tech-driven world. AI is changing the landscape of content creation. Longevity and consistency are key to podcast success. Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ IN THIS EPISODE: 00:00 The Rise of Podcasting 14:51 Creating Engaging Content 29:46 The Future of Podcasting and AI 44:27 Networking and Human Connection 44:46 Accessibility in Podcasting 32:22 Connecting Podcasting with Business Opportunities 38:41 The Festival of Entrepreneurs: Bridging Knowledge and Networking VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. ABOUT THE GUEST Alex Chisnall is a serial entrepreneur, podcaster, and founder of the podcast agency Podpreneur. He hosts the #1-rated business podcast Screw It, Just Do It, which has reached a global audience. Previously, he worked at Virgin and helped over 500 entrepreneurs secure more than £5 million in funding. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

Ashley Kirkwood joins Jeannette to share her inspiring journey from a small-town upbringing in Illinois to building a multi-million dollar business recognised on the Inc 500 list.  She discusses the importance of authenticity, personal branding, and the financial aspects of entrepreneurship, particularly for women, while also discussing the significance of understanding one's worth and the power of negotiation, addressing the challenges of team dynamics in a growing business You'll hear why: It's essential to allow individuals to be themselves and express their true desires Understanding and discussing financial matters openly is vital, especially for women in business.  Money should be viewed as a tool for achieving goals rather than a measure of self-worth. Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ IN THIS EPISODE: 03:03 - From Corporate Law to CEO: Ashley’s Journey & Early Years 09:45 - Speak Your Way to Cash is Sales Training: Expertise, Not Performance 13:13 - The Danger of Customizing Offers for Micro-Businesses 16:45 - The Three P's: Balancing Passion, Purpose, and Paychecks 19:47 - The Most Difficult Challenge in Scaling a Multimillion-Dollar Business (Team) 35:08 - Ashley Kirkwood’s Definition of Brave, Bold, and Brilliant VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. ABOUT THE GUEST Ashley Nicole Kirkwood — often called “the lit lawyer” — is an entrepreneur, speaker, and former Fortune 100 corporate attorney who traded a six‑figure legal salary to build her own empire. She founded Mobile General Counsel, a law firm focused on serving entrepreneurs, and Speak Your Way to Cash®, a global brand where she trains people to build speaking businesses that pay. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

In this engaging conversation, Aaron Hill shares his journey from military service to becoming a resilience coach. He discusses the evolution of his understanding of resilience, the importance of self-discovery, and the role of difficult conversations in personal growth.  Aaron also emphasises the significance of setting boundaries, challenging beliefs, and the impact of support from mentors You'll hear why: Resilience is the ability to learn and adapt from challenges. Coping mechanisms can include exercise and distractions like alcohol. Self-discovery is a continuous journey that evolves over time. 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ IN THIS EPISODE: 12:19 Coping Mechanisms in High-Stress Situations 16:35 Reinvention and Identity 23:32 Challenging Beliefs and Self-Perception 27:13 Transformation and Self-Discovery 32:56 Navigating Difficult Conversations 38:58 The Importance of Empathy in Communication VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE GUEST Aaron is a high performance resilience coach. He served with the Royal Marines and UK Special Forces before becoming a coach to high performers, including actors, executives, and Olympic hopefuls. He helps his clients unlock their truth, build resilience, and drive purposeful impact. Drawing on a lifetime of leadership and personal transformation, Aaron creates space for clients to walk their own path and achieve success on their terms. A father and husband living in Barcelona, Spain, Aaron’s mission is to create a more compassionate and courageous world, one conversation at a time. ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. ABOUT THE GUEST Aaron Hill is a high-performance resilience coach, former Royal Marines and UK Special Forces operative, and mentor to high performers including actors, executives, and Olympic hopefuls. Based in Barcelona, Spain, he helps clients unlock their truth, build resilience, and create purposeful impact. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

Jeannette discusses the critical role of culture in business, emphasising that it is the unwritten set of values and norms that influence every decision and interaction.  A strong culture aligns and motivates teams, while a weak culture leads to disengagement and slow innovation. Jeannette highlights that while products can be replicated, culture is unique and cannot be copied, making it a vital component of business strategy for successful leaders.  You'll hear why: Culture really is the unwritten set of values, behaviours and norms. When culture is strong, your teams are aligned, motivated, and inspired. Even the most talented employees feel disengaged when culture is weak. Innovation slows down when the culture is weak. Customers can sense that something isn't quite right in a weak culture. Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ IN THIS EPISODE: 00:00 The Importance of Company Culture 00:37 Benefits of a Strong Culture VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

Jeannette meets the incredible Wendy Wu, who shares her remarkable journey from starting her travel business by accident to becoming a leading figure in the travel industry.  Wendy discusses the evolution of Wendy Wu Tours, emphasising the importance of repeat customers and immersive travel experiences. Wendy also reflects on her growth as a leader, the significance of team dynamics, and the impact of COVID-19 on her business, highlighting the importance of cultural understanding and personal well-being in navigating the challenges of entrepreneurship  You'll hear about: The significance of repeat customers in building a successful travel business. Why Wendy's tours focus on immersive experiences, including cultural education. Why COVID-19 forced Wendy Wu Tours to innovate and expand into new markets. How leadership growth involves learning to trust and empower your team. Why meditation and self-care are crucial for maintaining well-being as a leader. Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ IN THIS EPISODE: 19:25 Leadership Growth and Team Empowerment 24:11 Wellbeing and Team Resilience During Challenges 26:33 Resilience and Team Spirit Post-COVID 29:11 The Role of Support Systems in Success 31:04 Personal Growth Through Adversity 36:03 The Drive for Continuous Improvement 37:56 Cultural Influences and Personal Growth 43:54 Bridging Cultural Gaps in Business VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. ABOUT THE GUEST Wendy Wu is the founder of Wendy Wu Tours, one of the world’s leading travel companies specialising in immersive cultural experiences. Starting her business almost by accident, Wendy grew her company into a globally recognised brand by focusing on repeat customers, high-quality service, and culturally rich travel experiences. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

Jeannette discusses the critical role of diversity and inclusion in business, emphasising that it is not merely a compliance issue but a strategic advantage that drives innovation, resilience, and profitability.  She shares insights on how diverse teams outperform homogenous ones and provides practical tips for leaders to foster an inclusive culture You'll hear why: Diversity is not just a PR stunt; it's essential for business growth. Inclusive leadership drives innovation and resilience. Diverse teams can spot blind spots faster and bring more ideas. Companies with diverse leadership are more profitable and adaptable. Inclusion creates a sense of belonging, reducing employee turnover. Leaders must set the tone for inclusion through actions, not just words. Auditing gaps in representation is crucial for progress. Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ IN THIS EPISODE: 00:00 The Importance of Diversity in Business 03:07 Diversity as a Strategic Advantage 05:50 Tangible Benefits of Inclusion 09:08 Real Stories of Inclusive Leadership 11:55 Building an Inclusive Team 15:08 Mindset Shifts for Inclusive Leadership VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

In this special October episode, Jeannette Linfoot celebrates UK Black History Month by honoring the extraordinary power of female leadership. Diane Edwards MBE, a 4-time Olympian and Commonwealth gold medalist, shares her journey from humble beginnings to athletic excellence. Rubbi Bhogal Wood, founder of Wild and Form Digital, reflects on leaving corporate life at Microsoft and Facebook to pursue entrepreneurship, creating space for clarity, self-discovery, and authentic leadership. Resh Sonchhatla, founder of Chapati Club, recounts her journey from accountancy to hospitality, embracing her true passion, and creating a safe, inclusive space for the South Asian LGBTQ+ community. Timestamps [02:05] Meet Diane Edwards, 4-time Olympian and Commonwealth gold medalist[05:38] Diane's journey from humble beginnings to athletic excellence[11:58] Career highlights and the power of perseverance[18:52] Meet Rubbi Bhogal Wood, founder of Wild and Form Digital[20:31] Rubbi’s transition from corporate life to entrepreneurship[26:06] The importance of headspace, clarity, and self-discovery[31:33] Meet Resh Sonchhatla, founder of Chapati Club[35:34] Finding true passion and navigating career expectations[40:33] Living authentically and embracing challenges[48:33] Creating a safe space for the South Asian LGBTQ+ community This episode will inspire you to see every challenge not as a barrier, but as the beginning of your boldest, most empowered leadership. Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

Jeannette meets Andrew Salter, co-founder of Dirtea, who shares his journey from experiencing burnout to creating a successful wellness brand centered around functional mushrooms. He discusses the importance of health awareness, breaking stigmas around men's health, and the power of storytelling in building a brand. Andrew emphasizes the need for mentorship, the significance of personal experiences, and the vision for Dirtea's future as a leading health and wellness brand. You'll hear why: Functional mushrooms have transformative health benefits. Breaking the stigma around men's health is crucial for awareness. Building a brand requires understanding consumer culture. Innovative collaborations can enhance brand visibility. Personal storytelling is key to connecting with consumers. Mentorship plays a vital role in entrepreneurial success. Self-discovery is a continuous process in business. Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. 04:25 Burnout and the Journey to Wellness 10:39 Changing Perceptions of Men's Health 15:52 The Science, Stigma, and Range of Functional Mushrooms 20:55 The Power of Branding and Culture in Mainstream Success 28:45 Catalysts for Change: Personal Experiences and Missions 35:10 Overcoming Naysayers and Building Confidence 38:11 Self-Discovery Through Business Challenges and Letting Go to Grow 42:47 Defining Roles: Sibling Dynamics in Business and the Vision for Dirtea's Future 50:56 Best Advice and Final Thoughts VALUABLE RESOURCES Brave Bold Brilliant - ⁠⁠https://brave-bold-brilliant.com/⁠⁠ Brave, Bold, Brilliant podcast series - ⁠⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. ABOUT THE GUEST Andrew Salter is the co-founder of Dirtea, a wellness brand focused on functional mushrooms and holistic health solutions. After experiencing burnout himself, Andrew turned his personal journey into a mission to promote health awareness, break stigmas around men’s health, and build a brand rooted in storytelling and authenticity. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.