Conquering China: Robert Foye's Secrets to Wine Industry Success

In this episode, we dive deep into the intricacies of the Chinese market with our guest, Robert Foye. As a seasoned leader in the beverage industry, Robert has an impressive background that includes roles at Coca-Cola, TWE, and Accolade. He has been a key player in the remarkable rise of brands like Penfolds in Asia.In Part 2 of our conversation, Robert shares his insights on navigating the complexities of the Chinese wine market and the valuable lessons he's learned along the way. We'll explore the key factors that contributed to Penfolds' success in China, effective strategies for growing market share, and what the future holds for the Chinese wine industry. Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

"Don't be afraid to take risks, make decisions and solve problems,’ says Robert Foye, former CEO of Accolade Wines and previously Global Chief Operating Officer at Treasury Wine Estates. With over 22 years at The Coca-Cola Company and extensive experience across Asian, US, and European markets, Robert brings a wealth of knowledge and insights to our conversation.  From navigating market shifts to redefining company culture, his journey is filled with pivotal moments that shaped his leadership approach. We'll explore Robert's career milestones, key skills for thriving in wine, and advice for young professionals looking to stand out.  Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

Over the past few decades, the wine industry in China has experienced remarkable growth and transformation. From being a relatively new player in the global market, China has emerged as a significant and influential force in the industry. Today we’ll be exploring this dynamic wine region, which remains relatively unknown to most wine lovers.In this episode, we'll be diving into the world of Chinese wine—exploring key regions, the curated selection on Cathay Pacific’s wine list, and how you can create a first-class experience at home. Joining us is Ronald Khoo, Wine & Spirit Assistant Manager at Cathay PacificWould like to sip the Chinese wine served in Cathay Pacific First Class and Business from the comfort of your home? Visit Cathay Shop and enjoy up to HKD5=1 Asia miles with your wine purchase!  Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

What if your daily glass of wine, previously celebrated for its health benefits, is now viewed through a critical lens that labels it a health risk and labelling it as cancerous? Today, we unpack the complexities of this narrative with Felicity Carter, exploring the science, media influence, and industry responses that shape our understanding of wine's place in a healthy lifestyle.Today, we are excited to welcome Felicity Carter, a distinguished journalist and editor based in Europe. As the Editorial Director of ARENI Global and co-founder of Business of Drinks, Felicity's expertise is unmatched. She formerly served as Editor-in-Chief of Meininger’s Wine Business International, transforming it into an essential resource for wine professionals worldwide. Felicity's insights have graced major media platforms, including CNN and The New York Times, positioning her at the forefront of key discussions within the wine industry.In today’s episode, we will dive into the changing narratives surrounding wine and health. We’ll examine how these perceptions are evolving and their implications for both consumers and the industry. We’ll tackle common myths about wine, including the contentious idea that "there's no safe level of alcohol," and scrutinize the French Paradox.Additionally, Felicity will share her insights on the recent anti-alcohol messaging from the World Health Organization, including the motivations behind this movement and what the wine industry can do to advocate for itself. Finally, we’ll discuss the rise of non-alcoholic options and whether this trend is here to stay, particularly in the contrasting markets of Europe and Asia. Make sure to tune into Felicity's podcast Drinks Insider and find out more her expertise here.  Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

What if the secret to your favorite cup of tea lies beneath the surface, in the soil? Join us as we dive deep into the world of tea science with Dylan Rothenburg, a dedicated researcher and the founder of Wu Mountain Tea based in Guangzhou China, whose journey is helping us to understand how to appreciate tea and the science behind it. After moving to Beijing at the age of 16, Dylan immersed himself in Chinese culture and language, eventually discovering his passion for tea under the mentorship of Professor Zhang. Now pursuing doctoral research focused on the symbiosis between tea plant roots and the soil microbiome, Dylan has a unique perspective that blends rigorous scientific inquiry with a deep appreciation for the art of tea.In today’s podcast, Dylan shares insights from his journey and research, highlighting the intriguing effects of green tea on brain health. We’ll also delve into China’s organic certification and examine the fascinating relationship between tea plant roots and their soil microbiome.Be sure to follow his adventures on YouTube and Instagram, and check out the insightful tea courses available on his website: Be sure to follow his adventures on YouTube and Instagram, and check out the insightful tea courses available on his website: Wu Mountain Tea – Awaken to Tea Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

 At just 24, Toru Takamatsu made history by becoming the youngest person to achieve the coveted Master Sommelier title — a distinction few can claim at any age. But his journey to this rarefied status was anything but easy. We explore what first ignited his passion for wine, the hurdles he faced along the way, and how his drive and determination propelled him to the top. Now, as he embarks on a new chapter at Domaine Takahiko, Toru is looking beyond the world of sommeliers and into the realm of winemaking. We discuss his work with Takahiko Soga, the philosophy behind the vineyard, and what kind of wine he hopes to produce in the future.Join us as we delve into the career of one of the wine industry’s most promising talents, and gain insight into what it takes to master a craft, break boundaries, and shape the future of wine.Follow his journey on Instagram at @toru_95_ms Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

 What if the secret to a perfect cup of tea lies not just in the brewing, but in the centuries-old traditions that shape it? In this episode, we welcome Shunan Teng, the visionary founder of Tea Drunk in New York City. In this episode, we delve into the rich tapestry of Chinese tea with Shunan Teng, founder and CEO of Tea Drunk, a renowned tea house in New York City. Shunan has become a pivotal figure in the tea community, dedicated to preserving the ancient traditions of Chinese tea while educating a new generation of enthusiasts. Each year, she travels to historic tea mountains in China, collaborating with heritage farmers to harvest and craft teas that honor centuries-old practices.Join us as we explore the history of tea in China, from its ancient origins to its modern-day significance. We will examine the three most popular types of Chinese tea and the unique characteristics that define them. Additionally, we’ll discuss the concept of terroir and its impact on flavor profiles, as well as the intriguing market dynamics of Puer Tea.As we navigate this complex world, Shunan will also address common misconceptions about Chinese tea in the West, providing clarity and insight. Prepare to be immersed in the art and science of tea, where tradition and modernity converge in a steaming cup. Find out more at teadrunk.com Want to learn about tea? Visit teadrunkacademy.comStay Connected:Instagram: instagram.com/teadrunkYouTube: youtube.com/teadrunknycFacebook: facebook.com/teadrunknycTwitter: twitter.com/teadrunknycLinkedIn: linkedin.com/company/tea-drunk Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

 In today’s episode, the second of our two-part series, we confront a pressing question: amid the current slowdown in the Chinese market, does Bordeaux still present an attractive opportunity for producers?Once viewed as a burgeoning frontier for wine, China now reveals a complex and shifting landscape. We are joined by Chloe Wu, Founder of Advinture Trading, to dissect this evolving market. Together, we will examine how Bordeaux can strategically engage younger consumers and women, endeavoring to reshape its image in the face of changing preferences and distribution channels.Chloe’s expertise is underscored by her 2014 postgraduate essay, "Internationalization Strategies - Ensuring the Sustainability of Bordeaux Wine Exports," later published as a book in France in 2016. This work provides practical insights into internationalization strategies, using Bordeaux as a case study for sustainable export practices.In this episode, we will explore the critical factors that will dictate Bordeaux's long-term viability in China. From harnessing data and digital marketing to innovative product offerings and sustainable value chains, the path ahead demands both agility and foresight.Join us as we navigate this multifaceted issue, seeking to understand how Bordeaux can not only adapt to current challenges but also leverage the opportunities that persist in one of the world’s most significant wine markets.Connect with Chloe on LinkedIn to follow her adventure! Company website: www.advinturetrading.comMail: [email protected]  Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

In this two part episode, we discuss Bordeaux’s remarkable growth in China, highlighting the key figures and success stories that underscore its impact in this dynamic market. Chloe explains the innovative marketing and branding strategies employed by Bordeaux producers, emphasizing their shift from a luxury image to one of accessibility. We also explore the critical role played by the Bordeaux Wine Council in supporting this transition.As we delve deeper, Chloe addresses the challenges currently faced by Bordeaux merchants. She outlines the competitive landscape, particularly the pressure from other wine-producing regions, as well as the economic challenges, including overstock issues and the persistent threat of counterfeit products. Additionally, we discuss the implications of trade tensions on export strategies.Today we are joined by Chloe Wu, the founder of Advinture Trading, a liquor agency specializing in fine wines. Chloe shares her inspiring journey from Sichuan, China, to France, where she developed her expertise in the wine industry. With a background that includes significant roles in the beverage sector, Chloe launched Advinture in 2023, driven by her passion for exceptional wines.Connect with Chloe on LinkedIn to follow her adventure! Company website: www.advinturetrading.comMail: [email protected]   Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

You might be surprised to learn that in the world of caviar, China has emerged as a dominant force, producing half of the global supply. In today’s episode, Reisa Jiang, the co- founder of Astrea Caviar takes us on a journey from the tranquil ponds of Yunnan, China to the delicate art of caviar processing. Together, we will uncover the story behind China's rise as a global caviar powerhouse and uncover the nuances of Chinese caviar, its diverse sturgeon varieties, and the techniques and location for production.  Learn more about Asrea Caviar here and follow on Instagram @astrea_caviarFollow Reisa’s journey on Instagram @reizzj and if you’re a wine enthusiast, follow her winery up in Ningxia for a sneak peak into the world of Chinese wine @thestartingpoint_wine Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com