How to Separate Book Marketing Myths from What Actually Works. - BM546
What if some of the book sales statistics authors have been hearing for years are simply wrong?
And what if the marketing strategies you’ve been told you “should” use aren’t the ones most likely to sell your book?
In this episode of Book Marketing Mentors, Susan Friedmann talks with award-winning author, publishing strategist, and Publish Your Purpose founder Jenn Grace about what authors need to know about selling books today.
After surveying hundreds of authors, Jenn is uncovering fresh data about book sales, marketing strategies, and what appears to be working across nonfiction and memoir.
You’ll hear why the often-repeated “average author sells only 150 books” statistic deserves another look, why speaking and live events can outperform paid advertising, and why copying another author’s marketing plan can send you in the wrong direction.
Jenn also introduces her ASPEN Method, a practical approach to creating a book marketing strategy built around your goals, strengths, resources, and audience.
If you’ve ever wondered, “How many books should I be selling?” or “Which book marketing strategies are actually worth my time?” this conversation will give you a fresh way to think about both.
In this episode, you’ll discover:
- Why familiar book sales statistics might be misleading authors
- What Jenn’s author survey is revealing about how books are being sold today
- Why speaking engagements and live events can be powerful book sales opportunities
- Why paid ads aren’t the automatic answer many authors expect
- How the ASPEN Method helps you create a book marketing plan suited to you
- Why your goals should determine your marketing strategy
- How understanding your niche audience changes the way you promote your book
- Why choosing marketing activities you’re willing to keep doing matters more than chasing every new tactic
You don’t need another list of tactics. You need to know which ones are worth pursuing. Listen in and discover a more focused way to market your book.
Here's how to connect with Jenn:
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What Should I Do When Book Marketing Feels Overwhelming?
You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered.
If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence.
Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income.
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