Book Marketing Mistakes Most Authors Make—And How to Avoid Them - BM489

Is your author website quietly sabotaging your book sales?This week’s episode tackles one of the biggest blind spots for authors: turning your website into a traffic magnet that actually sells books.Our guest expert, Carolyn Choate, founder of Financially Free Author, is a heart-guided sales funnel builder and multi-genre author who’s mastered the art of driving authentic, sustainable website traffic. In this lively and insight-packed conversation, Carolyn reveals how to transform your site from a static “digital business card” into a dynamic sales engine. You’ll learn how to attract your ideal readers, nurture real relationships, and make your website work for you 24/7.Key Takeaways1. Grab Attention in 3 Seconds Hook visitors fast with a homepage that clearly states the problem you solve and offers a can’t-miss freebie.2. Lead Magnets That Work Skip the boring newsletter sign-up. Offer something irresistible like a book excerpt or exclusive tips that turns browsers into subscribers.3. The Four Traffic Pillars Master the only four traffic streams that matter: partnerships, organic content, organic outreach, and ads (once your site converts).4. Play to Your Strengths Stop chasing trends. Build your marketing strategy around what feels natural and sustainable for you.5. Turn Clicks into Fans Use simple, authentic follow-up emails to build trust and turn visitors into loyal book buyers over time.If you’ve ever wondered why your website traffic isn’t translating into sales, this episode is your wake-up call.Tune in and discover how to make your author website your most powerful marketing asset—without sacrificing your authenticity or your sanity.Here's how to connect with Carolyn:WebsiteLinkedIn The Funnel Mapping Strategy Call*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

What if your book could be more than just a one-time product—what if it could become a multi-stream income machine?This week's guest expert is Tanya Brockett, bestselling author, global speaker, and publishing strategist who has helped thought leaders turn their expertise into six-figure book deals and seven-figure revenue. With 20+ years in author services, Tanya unveils powerful ways to shift your mindset, expand your reach, and unlock hidden income streams you didn’t even know existed.If you think publishing ends with printing, think again. Tanya shows you how to repurpose, repackage, and profit—again and again.Game-Changing Takeaways:Shift from Author to Asset-Builder: Stop treating your book like a product and start leveraging it like an income-generating business.Find Hidden Gold in Your Audience: Discover the power of visualizing your ideal reader—and how that clarity can explode your sales.Escape the Print-Only Trap: Learn how overlooked formats like audiobooks and global platforms can multiply your reach and royalties.Sell Without Selling: Find out how your book can silently close deals through bulk orders, speaker fees, and untapped organizational budgets.Clone Your Content with AI: Use AI to transform your book into courses, webinars, and evergreen assets—without reinventing the wheel.Tanya’s strategies go beyond book sales. They're about building a legacy and a business. If you're ready to uncover the income potential hiding in your pages, tune in now and listen and learn from Tanya's wisdom.Here's how to connect with Tanya:Website - offer for a discounted strategy sessionLinkedInInstagramFacebookLinktreeYouTubeTikTok*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

Struggling to cut through the noise and get media attention for your book?This week, publicity powerhouse Leah Paulos—founder of Publicity School and Press Shop PR—unpacks what it really takes to get noticed. With 25+ years at the crossroads of publishing and media, Leah shares proven strategies that put PR within reach for every author, no matter your budget or connections.You’ll hear how to:Plant publicity seeds early so you’re not scrambling at launch.Own your role—why even traditionally published authors can’t sit back and wait.Leverage smaller outlets like podcasts, niche publications, and local media for outsized impact.Pitch like a pro with short, story-driven angles that grab attention fast.Stay organized with a simple system that turns outreach chaos into clarity.Leah makes publicity feel doable, even for first-time authors, with a step-by-step roadmap to get your book in front of the media who matter.Tune in now to listen to Leah's wisdom.Here's how to connect with Leah:WebsiteLinkedIn*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

You want to speak. You’ve got a message. But is your business ready to keep what the stage brings?In this episode, bestselling author and strategist Israel Duran shares why chasing visibility without structure is a costly mistake. You’ll learn the “leaky bucket” trap most authors fall into—and how to fix it before you step into the spotlight.This isn't just about landing stages. It’s about building a platform that pays off.In this episode, you’ll discover:Why some speakers lose money after a standing ovationThe “law of the leak”—and how it sabotages your momentumOne blind spot that stalls most authors (and how to fix it fast)The four-step system that turns your book into a movementWhy building your own stage is the smartest move right nowThe truth about TEDx—and what to do before you ever applyIf you're ready to stop playing small, this episode flips the switch. Tune in now!Here's how to connect with Israel:Instagram - DM Israel for your copy of his "The Online Business Blueprint"FacebookLinkedInGet your copy of Israel's Book: Service of Speaking: How to Land 3 Stages in 30 Days  *************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

Think you’re not funny? Think again. This episode shows you how to add humor to your writing without sounding fake or forced. You’ll see how laughter creates stronger connections, makes stories unforgettable, and adds serious appeal to your book.You’ll pick up simple techniques to spot everyday comedy, use surprise for impact, and layer in humor that feels natural. You’ll also learn how to test your jokes, avoid cultural missteps, and develop your funny side—even if it doesn’t come easy.In this episode you’ll discover:Everyday humor: How to turn real-life mishaps into story goldPage vs. stage: Why writing jokes can be easier than delivering them liveSmart sensitivity: Keep humor kind, relatable, and culturally awareBuild your funny muscle: Practical ways to practice and sharpen your humorIf you want your readers to laugh, connect, and remember your work, this episode is your guide.Here's how to connect with Gina:Go to Gina's Website to request a free bookmark and a signed bookplate.LinkedIn: https://www.linkedin.com/in/ginaramseyFaceBook: https://www.facebook.com/ginaramsey429Instagram: https://www.instagram.com/@ginaramsey429Gina's books: Burnt Gloveboxes II: Embracing Life When It Goes Up in Flames*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

Want your book promotion to feel real—and actually work? Too many authors either hide behind stiff, cookie-cutter marketing or get stuck staring at a blank screen. The secret isn’t choosing between authenticity and automation, it’s about blending the two.This week’s guest is Cheryl Evans. She’s a marketing strategist, author, and founder of the Business Witch Academy. Cheryl shows you how to mix heart with AI to build campaigns that connect and convert.Cheryl has over 20 years of experience helping entrepreneurs amplify their voices. She shows you how to add personality to your promotions. She explains how to stay consistent with your message. And she reveals how to use AI as your creative sidekick, rather than view it as your competition.In this episode you’ll discover:Authenticity that sells: Why showing up as yourself builds trust and boosts book salesAI in your voice: How to “teach” AI your style so your marketing feels real, not roboticMindset shift: See AI as your creative sidekick, not your competitionConsistent visibility: Use AI to repurpose content and stay present without the stressStory-driven branding: How a dragon named Ophelia makes marketing unforgettableIf you want marketing that feels genuine and gets results, this conversation is your shortcut. Tune in now!Here's how to connect with Cheryl:WebsiteSubscribe to Cheryl's newsletterShop the StoreLinkedInFacebookInstagramYouTube*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

Think your book is ready for the world? Not so fast. Before you publish, you need a plan. And this week's guest, Naren Aryal, CEO, Amplify Publishing Group helps you build one that actually works.You’ll get the inside track on today’s publishing options: traditional, self, and hybrid. More important, you’ll learn how to pick the path that fits your goals, and how to turn your book into something bigger.Find out why the smartest authors start marketing long before launch, how a clear target audience changes everything, and why your book might be your best tool for landing speaking gigs, consulting clients, and global deals.In this episode you'll discover how to...Pick your path: The real-world pros and cons of each publishing modelAvoid the launch trap: Why most books flop—and what to do insteadMake your book work harder: Get more than sales—get leads, stages, and dealsGrow before you go live: Build your audience early and connect like a proIf you want your book to do more than sit on a shelf, hit the play button now!Here's how to connect with Naren:WebsiteEmailLinkedIn - NarenLinkedIn - Amplify PublishingInstagram*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

Think AI can’t sound like you? Think again.Author and email strategist Kathy Farah is back with fresh, real-world tactics for using AI to market your book without losing your voice.She breaks down how to save time, repurpose your writing, and stay human in every post, email, and promo. Whether you're tech-curious or already dabbling, this episode shows you how to plug AI into your creative workflow without turning robotic.In this episode, you'll discover how to...Turn chapters into scroll-stopping postsTrain AI to write like youPrompt smarter for stronger resultsCatch the AI red flags pros look out forTest-drive top tools like ChatGPT, Claude, and PerplexityReady to stop staring at the blinking cursor? Hit play and let AI carry the load—your way.Here's how to connect with Kathy:EmailWebsiteLinkedIn Instagram Download Kathy's free gift "10 AI Prompts"*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

What if the title you love, the story you’ve lived, or the brand you’re building could land you in legal trouble?This week, attorney and author Cheri Andrews reveals what most writers miss about protecting their books and businesses. From book titles to memoir minefields, she breaks down the must-know legal moves every author should make before publishing.In this episode, you’ll discover:Why skipping copyright could cost you more than your bookThe truth about titles—and what you can’t protectMemoir red flags that could trigger lawsuitsWhen a quote crosses the line into copyright violationHow one missed step can destroy your brandProtect your words. Own your work. Avoid expensive mistakes.Listen now for the legal clarity every author needs.Here's how to connect with Cheri:EmailWebsiteLinkedInFacebook Business PageInstagramDownload Cheri's free gift, "Safeguard Your Success"*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

Is your website actually helping you sell books—or just taking up space online?This week’s guest, Sandra Beatty, turns websites into lead machines. She’s a conversion copywriter, strategist, and children’s author who helps authors and service pros transform casual visitors into loyal buyers.If your site looks good but doesn’t bring results, Sandra shows you why—and how to fix it. From layout to landing pages, she breaks down what actually works for authors who want more than just clicks.In this episode, you’ll learn:Book site or author site? How to pick the one that drives real results—or why you might need bothThe landing page fix: What your current book page is probably missingCTA clarity: The one mistake killing your conversions (and how to fix it fast)Your about page, reimagined: Why it’s doing more heavy lifting than you thinkBuild trust like a pro: How showing your pricing and tackling objections turns browsers into buyersIf you want a website that actually works for your author business, this episode is your roadmap.Here's how to connect with Sandra:EmailWebsiteLinkedInYouTubeFree listener gift - Conversion Express: Free and live 15-minute tutorials on marketing and website strategies to get more customers.*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!