CrossFit Affiliate Owner Tier List: What Actually Matters vs. What’s a Distraction

Fern and Jay rank the biggest priorities in a CrossFit affiliate—from sales and retention to marketing, programming, and branding—into a brutally honest tier list. If you’re busy but not growing, this episode will show you where your focus is off.---Take the FREE Affiliate Blueprint Assessmenthttps://www.besthouroftheirday.com/affiliate-blueprint-assessment---Grab your tickets to AffiliateCon 2026https://www.besthouroftheirday.com/affiliatecon

Taylor Self and Bryson DelMonte join Todd and Kristin to discuss programming and coaching leading up to and through The Open.---Join us at AffiliateCon 2026 in Dallas, TXhttps://www.besthouroftheirday.com/affiliatecon---Ready to level up your coaching?Claim your 14-Day Free Trial inside The Knowledgehttps://www.besthouroftheirday.com/theknowledge

Affiliate owners ask the same questions every year about the CrossFit Open—whether to run it, how to structure it, what to charge, and what actually matters. Jay and Fern break down the real tradeoffs, preferences, and decision points owners need to consider before committing their time, staff, and energy.---The Open Growth Strategy Webinar:https://www.besthouroftheirday.com/the-open-growth-strategy---AffiliateCon Tickets:https://www.besthouroftheirday.com/affiliatecon

Alec Zirkenbach from Adaptive Training Academy joins Todd and Kristin to break down real CrossFit workouts and show how he modifies them for adaptive athletes in a live class setting. This episode focuses on the coaching decisions behind each modification so coaches can apply the same thinking in their own classes.--Learn more about the Adaptive Training Academyhttps://www.ata.fit/---Join us at AffiliateCon 2026 in Dallas, TXhttps://www.besthouroftheirday.com/affiliatecon---Ready to level up your coaching? Claim your 14-Day Free Trial inside The Knowledgehttps://www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd

Austin Malleolo joins Jason Fernandez and Jason Ackerman to break down what Best Hour of Their Day and CrossFit Mayhem are building with AffiliateCon 2026.They share why this event exists, what makes it different, and how it’s designed to raise the standard for coaches, owners, and the broader CrossFit community.Click here for more info:https://www.besthouroftheirday.com/affiliatecon

👉 Use the Lead Need Calculator (free)https://www.besthouroftheirday.com/lead-need-calculatorIn this video, we break down why chasing more leads often makes growth feel harder — not easier.Most CrossFit gyms don’t stall because they’re invisible.They stall because they’re leaking members, sales, or both — and don’t know the math behind it.Growth isn’t a motivation problem.It’s not even a marketing problem.It’s usually a math problem.The Lead Need Calculator shows you:• how churn impacts growth• whether you actually have a lead problem• how many leads you need based on your current numbers• where growth is breaking downThe calculator doesn’t fix your gym.It gives you clarity.And clarity changes what you work on next.

Most CrossFit gyms don’t have a weightlifting problem — they have a coaching problem. Cody Looney from Burgener Strength breaks down how to simplify barbell instruction, build real weightlifting skill inside group classes, and create a stronger barbell culture without overengineering your programming.--Ready to your develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge

Matt Souza joins Todd and Kristin on Coach Development Live to talk about how he actually develops coaches inside his Affiliate, CrossFit Livermore. They'll cover hiring, onboarding, and building a staff that can deliver a consistent, high-quality experience every class.--Ready to your develop your coaching, advance your career, and level up your credential?👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd

Jason Ackerman sat down with Carleen, an affiliate owner of 11+ years who’s still struggling to build and retain a coaching team—despite high standards and a strong community. We break down the real tradeoffs between coaching quality, sustainability, and family life, and what Carleen is actively changing to make her gym work long term.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/

Jason Ackerman and Jason Fernandez break down why referrals consistently outperform ads for CrossFit gyms—using real numbers, not opinions. They walk through the math behind cost to acquire a member, lifetime value, and why a properly structured referral offer drives faster growth, higher retention, and more profit.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/