323. Trademarks, IP Protection & Future-Proofing Your Business ft. Berkley Sweetapple

Want to protect your brand from copycats? Does the thought of legal protection feel heavy and overwhelming? This episode is about to change everything for you. In this incredibly clarifying conversation, Samantha is joined by trademark attorney Berkley Sweetapple to demystify the world of IP and make legal protection feel exciting, empowering, and like a total power move for your brand.This isn't your typical dry legal talk. Berkley breaks down the common misconceptions around trademarks, sharing exactly when you should file, and why it's about so much more than just preventing copycats. Samantha shares her own recent, real-life story of a trademark conflict with a friend, and Berkley provides her expert insight on how to navigate these tricky situations. This episode is a masterclass in how to turn your brand name into a valuable asset, build a legacy that can outlive you, and gain the rock-solid confidence you need to truly own the spotlight.TIMESTAMPS:01:08 How the fear of copycats stops you from being more visible02:03 Samantha's real-life story of a trademark conflict with a friend05:14 A huge misconception: why a similar name is just as risky as an exact match08:38 When should you actually file for a trademark?13:26 The hidden cost of rebranding (it's more emotional than financial)17:36 Why trademarks are a valuable business asset that can increase your company's worth23:11 Future-proofing: building a brand that can be scaled or sold29:39 The surprising truth about trademarking your own name>> RESOURCES + LINKSGet On My Insider List – https://voiceandvisibility.myflodesk.com/optinFollow Sam on InstagramFollow Sam on TiktokSubscribe on YoutubeConnect with Berkley SweetappleInstagramWebsite

What does it take to build a successful business for 18 years without sacrificing your health and soul? In this powerful conversation, Samantha is joined by Patty Saggio, a certified accountant and the embodiment of a High Frequency Leader. Patty’s journey is a masterclass in resilience, boundaries, and building a legacy on your own terms. After a life-altering diagnosis of ulcerative colitis shattered her plans of becoming a CFO, she had to redefine success entirely.This isn't just a talk about numbers; it's about the courage to listen to your body's signals, the power of saying "no" to misaligned clients (even when you think you need the money), and the profound self-trust that develops when you prioritize your well-being above all else. Patty shares how her biggest challenges became her greatest teachers, leading her to build a thriving bookkeeping business rooted in integrity, alignment, and deep client relationships. This episode will redefine what you think is possible.TIMESTAMPS:02:35 How a health crisis (ulcerative colitis) shattered her corporate plans03:31 The early struggle: ignoring your gut and taking on wrong-fit clients for money05:05 How to raise your standards and set boundaries with clients06:35 The turning point: letting go of chasing and trusting the universe08:38 How learning her Human Design (4/6 Sacral Generator) was a game changer12:50 The physical signs: how her body told her a client was a "no"13:20 The core leadership lesson: "My health is worth way more than anybody."17:26 The great reframe: why entrepreneurs must stop sacrificing their health for money23:24 The ultimate truth: "Your business journey is actually just a spiritual journey in disguise."26:23 Patty's final words of wisdom for all entrepreneurs>> RESOURCES + LINKSGet On My Insider List – ⁠⁠https://voiceandvisibility.myflodesk.com/optin⁠⁠Follow Sam on ⁠⁠Instagram⁠⁠Follow Sam on ⁠⁠Tiktok⁠⁠Subscribe on ⁠⁠Youtube⁠

There's a massive difference between being an influencer and being an influential leader, and that difference is costing you trust, impact, and sales. If you're tired of just getting "likes" and want to build real authority, this episode is your wake-up call. An influencer has followers; an influential person has TRUST. One posts daily; the other shows up daily to solve real problems. It's time to decide which one you are.In this fiery solo episode, Samantha Warren breaks down the critical identity shift from "influencer" to "influential leader." She explains why a personal brand built on just "vibes" and lifestyle will never create the legacy you're here for. This is a masterclass in showing up with a clear message, solving a specific problem, and building the consistency and character that earns you trust. PLUS, another big announcement: the podcast is making its final, most aligned name change yet to Own the Spotlight.TIMESTAMPS:01:29 The critical identity shift from "influencer" to "influential leader"01:56 The core distinction: An influencer has followers; an influential leader has trust04:00 The audit question: Does the world know what problem you solve?06:06 The real reason you're on social media (it's to support a mission)07:11 Why podcasting builds the trust that social media can't08:20 The key to influence: showing up for the mission, not just your feelings11:09 The big announcement: The podcast is changing its name to "Own the Spotlight"12:46 The final mandate: You are a CEO, a founder, and a visionary. Act like it.>> RESOURCES + LINKSGet On My Insider List – ⁠https://voiceandvisibility.myflodesk.com/optin⁠Follow Sam on ⁠Instagram⁠Follow Sam on ⁠Tiktok⁠Subscribe on ⁠Youtube

Most entrepreneurs don't have a marketing problem; they have a messaging problem. If you feel like you're posting, pitching, and doing all the things but only getting "I love your vibe!" instead of paying clients, this episode is the truth bomb you need to hear. Your core message is the bridge between you and your ideal client, and if it's fuzzy, it's costing you money, impact, and scale.In this practical, no-fluff solo episode, Samantha Warren is giving you the keys to finally nail your message. She breaks it down into three simple but powerful questions that will help you distill your genius, clarify your offer, and cut through the noise. Learn why a clear message is the most important profit lever in your business and the difference between being a nice-to-follow "influencer" and a sought-after expert. This is the hallelujah moment your brand has been waiting for.TIMESTAMPS: 01:32 How to get clear on your core message01:46 The 3 Questions to Ask for Clarity03:35 What Problem Do You Solve? 06:11 What Unclear Messaging is Costing You07:00 What to Do When You Get “I love your vibe” instead of “How do I work with you?”09:22 The Simplicity Test13:04 The Invitation to Clarify Your Message>> RESOURCES + LINKSGet On My Insider List – https://voiceandvisibility.myflodesk.com/optinFollow Sam on InstagramFollow Sam on TiktokSubscribe on Youtube

If you are a woman who wants to make more money, break generational curses, and create overflowing wealth for yourself, this episode will change your life. In this potent and deeply personal solo episode, Samantha is giving you the codes to completely transform your financial reality. She gets vulnerable about her own journey with money—from growing up feeling entitled and like a "victim of money" to making the powerful decision to take control and build her own wealth.This isn't your typical money mindset talk. Samantha introduces the concept of "codes"—the beliefs and skills we inherit around money—and teaches you how to learn the ones you were never given. She breaks down the simple truth that money is merely an exchange for your contribution and that your voice is the most powerful tool you have to create it. This episode is a permission slip and an empowering slap on the butt to stop letting excuses rule your vision, reclaim your financial sovereignty, and decide, once and for all, to create the life of overflow you deserve.💅 HERE’S THE DEETS:00:00 The Bold Promise: This episode will change your life and your relationship with money.02:24 Samantha's Confession: Her journey of feeling like a "victim of money" and not knowing she could create her own.04:32 The Turning Point: The single decision that changed her entire financial reality.05:34 The "Codes" Framework: The skills and beliefs we inherit around money (and how to learn new ones).08:58 The Historical Context: Why women have been systemically kept from financial power (and why it's time to change that).11:47 The Two Hards: Being broke is hard. Creating wealth is hard. Choose your hard.14:03 The Core Link: You must use your VOICE to create money. If you don't ask, you don't get.16:09 Breaking Generational Curses: You are here to show future women what's possible.19:05 From $12 to Abundance: Samantha's journey from rock bottom to living her dream life.24:17 The Final Challenge: Go put yourself out there and invite people into what you do.>> RESOURCES + LINKSAspiring or Current Podcaster Wanting to Grow? -- ⁠Join the Green Room⁠Get On My Insider List – ⁠⁠⁠⁠https://voiceandvisibility.myflodesk.com/optin⁠⁠⁠⁠Follow Sam on ⁠⁠⁠⁠Instagram⁠⁠⁠⁠Follow Sam on ⁠⁠⁠⁠Tiktok⁠⁠⁠⁠ Subscribe on ⁠⁠⁠⁠Youtube⁠

Are You Inside the Green Room Yet? 🎤Honestly, one of the coolest things about being an entrepreneur is that you can do whatever you want... but what happens when that freedom leads to paralyzing overwhelm? If you're stuck in your head, questioning which offer to launch or what business model to choose, this episode is your lifeline. Samantha is here to help you simplify the shit out of this process and get radically clear with one powerful, game-changing question.This isn't just another mindset hack; it's a tool to bypass your scarcity brain and tap directly into your soul's true desire. Samantha walks you through her "$20 billion in the bank" thought experiment—a method designed to reveal what you would actually create if money were no object. This episode is your permission slip to stop building what you think you should and start creating the business that genuinely lights you up, because joy is the only sustainable strategy.💅 HERE’S THE DEETS (Concise - Top 10-ish Timestamps):00:00 The Entrepreneur's Paradox: When the freedom to do anything leads to overwhelm.00:55 The One Question That Changes Everything: The tool to bypass your head and find clarity.01:10 The Thought Experiment: Imagine you have $20 billion in the bank. Now what would you do?02:35 The Core Philosophy: Joy and fun are the only sustainable ways to build a business and avoid burnout.05:01 The Power of a Mirror: Why we don't heal or grow in a vacuum and need outside perspective.07:00 The Body Knows: Learning to feel the difference between expansive excitement and constriction.07:48 Finding Your Energy Style: Do you prefer short, intense bursts or steady, ongoing models?10:04 The Final Reframe: Go with your gut and do the thing that lights up your soul.11:00 The Intuition Litmus Test: Is this your intuition or is this fear?12:25 Breaking the Cycle: Why high-achievers often push through misalignment and how to stop.>> RESOURCES + LINKSAspiring or Current Podcaster Wanting to Grow? -- Join the Green RoomGet On My Insider List – ⁠⁠⁠https://voiceandvisibility.myflodesk.com/optin⁠⁠⁠Follow Sam on ⁠⁠⁠Instagram⁠⁠⁠Follow Sam on ⁠⁠⁠Tiktok⁠⁠⁠ Subscribe on ⁠⁠⁠Youtube⁠

What if procrastination isn't a character flaw, but a powerful signal from your body? In this game-changing solo episode, Samantha drops a massive truth bomb: Procrastination isn't real. It's your body's way of protecting you from a path, project, or decision that your soul doesn't actually want. If you've been forcing yourself to do things that feel heavy and draining, this episode is your permission slip to stop.Samantha breaks down the critical difference between making decisions from your mind (logic, scarcity, ego) versus your heart and soul (purpose, life force, joy). She shares her own real-time story of procrastinating on a business offer and the immense relief that came from finally admitting she didn't want to do it. Learn to differentiate between misalignment-resistance and fear-based resistance, and discover why your work should give you energy, not drain it. PLUS, get the exciting, first-ever announcement of a new, in-person weekend immersion coming this fall—an experience designed for leaders who are ready to move their bodies and break through to their next level.💅 HERE’S THE DEETS The Core Thesis (00:00): Procrastination isn't real; it's your body telling you that you don't actually want to do something.Heart vs. Mind (01:00): Why soul-work cannot be fueled by the logical, scarcity-based mind.The Litmus Test (02:14): Your business and soul work should GIVE you energy and ignite your soul.The Big Reframe (03:34): When you truly want to do something, you will do it. Procrastination is the absence of that desire.The Relief Test (05:00): How to know you're misaligned: you feel immediate relief at the thought of NOT doing the thing.The Nuance (07:00): Differentiating procrastination (I don't want this) from fear (I want this, but I'm scared).The Announcement (12:41): Samantha is hosting a new, in-person, movement-focused weekend immersion.The Immersion Philosophy (15:21): Why physical challenge is the key to massive breakthroughs in business and life.The Primary CTA (18:51): Get on the email list—it's the #1 place for all announcements and connections.The Final Word (23:13): Your body is telling you what's right. You don't need to do things in a way that feels draining or heavy.>> RESOURCES + LINKSGet On My Insider List – https://voiceandvisibility.myflodesk.com/optinFollow Sam on InstagramFollow Sam on TiktokSubscribe on Youtube

Feeling like your old identity is falling away, but the new one isn't fully formed yet? You're not alone—you're right on time. In this enlightening and incredibly timely episode, Samantha is joined by expert astrologer Alicia to give you the ultimate "cheat code" for navigating the massive energetic shifts of 2025. They dive deep into why this year is so pivotal, with multiple generational planets changing signs, and what the current Virgo-Pisces eclipse season is asking of all of us: to SURRENDER.This conversation is your guide to understanding the cosmic forces at play. Alicia breaks down the powerful themes of this eclipse season—releasing the lower vibrations of Virgo (perfectionism, self-criticism, over-complication) and stepping into the high-frequency energy of Pisces (compassion, spirituality, one-consciousness). They discuss why these astrological shifts are perfectly aligned with the collective's move toward a new paradigm of leadership, the "flattening of structures," and the rise of the "New Earth." If you're ready to stop resisting, lean into the messy middle, and use this potent energy to uplevel your life, this episode is your anchor.💅 HERE’S THE DEETS:01:00 The Astrological Cheat Code: How astrology helps you feel one step ahead of the collective energy.02:52 A Pivotal Year of Change: Why 2025's planetary shifts are so significant and intense.05:05 The #1 Rule of Eclipse Season: The cosmic invitation to practice Trust & Surrender.08:26 The Virgo-Pisces Axis Explained: What we are collectively releasing and where we are going.12:24 The Coaching Industry Shift: How these eclipses are forcing more depth and integrity in leadership.14:52 Building the New Earth: The powerful channeled message that aligns with the current astrology.19:26 The Age of Aquarius: Why old top-down power structures are flattening.24:19 A Look Ahead: The next eclipse season (2026-27) in Leo-Aquarius will be about releasing performance and pride.30:18 Alchemy in Action: Why density and darkness must come to the surface to be healed.33:27 The Creative Process of the Universe: Diamonds, stars, and YOU are all created under pressure.>> RESOURCES + LINKSGet On My Insider List – https://voiceandvisibility.myflodesk.com/optinJoin My Secret Society – The Green RoomBook a 1:1 Consult to Build a Brand Around Your VoiceFollow Sam on InstagramFollow Sam on TiktokSubscribe on YoutubeConnect with Alicia:Instagram: @aliciaorre

How do you stay consistent, fired up, and keep showing up even when you don't feel like it? In this game-changing solo episode, Samantha Warren is sharing the single most powerful tool she has used to manifest every success in her life: The Alter Ego. This isn't just a mindset hack; it's the code that will dramatically transform your health, wealth, business, and relationships. If you're ready to stop letting your "small self" call the shots and start making quantum jumps in your reality, this episode is your key.Samantha breaks down exactly how to create, embody, and take action as your highest self—the version of you who already has everything you desire. Learn the "Frequency First" principle, the practical magic of reprogramming your subconscious (like her alarm clock trick!), and why the thing you're avoiding is often the exact path forward. This is your official invitation to stop waiting for motivation and start partnering with your inner badass. Get ready to name her, style her, and let her lead you to your highest timeline.💅 HERE’S THE DEETS 00:00 The Quantum Leap Secret: To change your reality, you must change your identity.01:02 The One Code That Changes Everything: The tool to transform your entire life.01:54 Introducing Your Secret Weapon: The Power of Creating an Alter Ego.03:08 The Two Versions of You: Understanding the "Small Self" vs. the "Highest Self."04:28 The First Step to Transformation: Why "Frequency First" is Non-Negotiable.05:56 A Practical Hack: How Samantha Reprograms Her Identity with Her Phone Alarm.07:10 Fear is Your Indicator: Why the Thing You're Scared of is Often The Way.08:20 The Power of Choice: Making Decisions from Your Future Self, Not Your Present Self.09:05 A Hard Truth: "If you only do things you feel like doing, you will never create the life that you want."10:58 Your Invitation: How to Create, Name, and Embody YOUR Alter Ego.12:00 Meet Samantha's Alter Ego: A Combo of Brené Brown, Tony Robbins, & Nicki Minaj.>> RESOURCES + LINKSGet On My Insider List – https://voiceandvisibility.myflodesk.com/optinJoin My Secret Society – The Green RoomBook a 1:1 Consult to Build a Brand Around Your VoiceFollow Sam on InstagramFollow Sam on TiktokSubscribe on Youtube

Today Samantha is joined by expert Dr. Onalee Makam to unpack the parallels between toxic coaching culture and narcissistic relationship dynamics. They’re pulling back the curtain on the love-bombing promises, the gaslighting tactics, and the control dynamics that encourage dependency instead of empowering you to trust yourself.This is a masterclass in reclaiming your power. Samantha and Dr. Onalee share their personal stories of getting swept into the rhetoric of hustle and hype, only to realize it was misaligned and toxic. They provide a blueprint for rebuilding self-trust and developing the critical skill of discernment—learning to listen to your body over the hype and invest from abundance, not lack. This episode is your invitation to be part of a new paradigm of leadership—one rooted in transparency, sovereignty, and joy.💅 HERE’S THE DEETS :The Parallel Dynamics (02:44): Dr. Onalee unpacks the similarities between narcissistic relationships and toxic coaching culture—from love-bombing to gaslighting.Our Personal Stories (08:37): Samantha & Dr. Onalee share their journeys of getting swept into the hustle rhetoric and feeling like they were always "doing it wrong."The Turning Point (09:58): The moment of realizing the advice was misaligned and the harm of shame-based marketing.Reclaiming Self-Trust (15:39): How to tell the difference between risking from a place of lack versus a place of abundance.Practical Steps (33:03): How to pause, listen to your body, and develop the skill of discernment before you invest.A New Paradigm of Leadership (39:51): What ethical, high-frequency leadership rooted in love, service, and truth actually looks and feels like.💃 RESOURCES + LINKS🤠 Links Newsletter – Join 2800+ visionaries and own your magic, be seen and get paid to be youJoin the Green Room – for the leaders of the New Earth who are ready to shatter their visibility blocks and own their voice, power and build their legacy.Work with Voice and Visibility – Podcast Growth, Brand Consulting, PR and Spiritual Advising for Your Highest Timeline and Mission👽 Sam Altieri’s Social Media:Instagram  ✨ Tiktok  ✨ YoutubeConnect with Dr. Onalee Makam :Instagram: @dr.onaleeWebsite: https://www.doctoronalee.com/💯 Want to support the podcast with Sam Altieri?Subscribe, Rate, and Review over on Apple Podcasts to help support the show.Share with a friend or to your IG stories & follow along on instagram @samaltieri for updates & empowering content.