How to architect B2B influencer marketing for pipeline, not just impressions, with Justin Levy

Influencer marketing is not a brand play in B2B. It's a revenue engine. Host Jennifer Gutman⁠ sits down with B2B marketing leader and author Justin Levy⁠ to reveal how to architect influencer programs that drive pipeline, prove ROI, and secure lasting budget.

Vedder CMO, Roy Sexton, unpacks the tension many legal leaders face: the desire to differentiate while staying within the industry’s comfort zone. He shares how a “work with the willing” mindset helps drive change from within, turning hesitation into momentum. The result is not louder marketing, but more intentional positioning that aligns culture, leadership, and brand. A thoughtful conversation for legal marketers and firm leaders ready to move from safe to standout.Looking for more insights on social media strategy for legal services?Explore how leading firms are turning social into a measurable growth channel.

CMO of WiseStamp, Michael Yehoshua, shares why rebrands don’t fail because of bad design, but because marketers stop listening. In this episode of Radically Transparent, he explains how customer conversations became the foundation of WiseStamp’s magnificent rebrand.Michael also breaks down how AI in rebranding works best when it’s used to listen, not just create, offering a practical, customer-led approach for CMOs and brand leaders navigating rebrands or positioning shifts.

Most B2B teams are racing to adopt AI but few are structurally ready for it. In this episode, Shaun Ma, VP of Digital Customer Engagement at Schneider Electric, joins Jennifer Gutman to break down the real AI readiness gap in B2B marketing. From unused data and fragmented tech stacks to unclear ownership and outdated AI habits, Shaun reveals why “plug and play” doesn’t exist in B2B and what CMOs must fix to see meaningful impact. A must-listen for leaders looking to future-proof their marketing organization.

Archana Dhankar, a Global Marketing & AI Leader, a LinkedIn Top Voice, a TEDx Speaker, a Top 10 Marketing Influencer, and a B2B Social Media Rising Star, unpacks what it means to be a true AI architect in B2B marketing. For any B2B marketing leader aiming to lead with confidence in an AI-first world, Archana’s message is clear: you must become the AI architect of your organization. This episode is your blueprint for getting started.

Gainsight’s Director of Product Marketing, Tori Jeffcoat, unpacks the future of customer experience. Discover why delivering a consistent, unified experience across every touchpoint is the ultimate goal, and how AI can be a powerful partner in achieving it.

Chief Marketing Officer at Eagleview, Marcy Comer, takes the hot seat to reveal her proven approach to building a high-impact marketing budget strategy. Discover how she turns low-performing spend into growth opportunities using data, curiosity, and an insane amount of trust.

Chelsea Lassen once got a CEO recognized on Capitol Hill thanks to a TikTok strategy, and that pretty much sums up how she approaches marketing. She’s stepped into her new role as the Director of Content, Communications & Storytelling at Cority, where she’s helping the world’s most complex industries show up with clarity, character, and actual human connection. In this episode, Chelsea explores the friction between crafting unforgettable brand experiences under the constant pressure to prove ROI, especially when the magic doesn’t show up in Salesforce. 

VP of Corporate Marketing at WalkMe, Ofir Bloch, joins the Radically Transparent podcast to unpack his journey in building the “Digital Adoption Platform” category, the lessons learned along the way, and what every modern-day marketing leader should know to position their brand as a leader in their space. 

VP Marketing at Neema and former marketing leader at SodaStream, Noa Magal Snir, explores the increasingly blurry line between B2B and B2C marketing. With a powerhouse background in both worlds, Noa shares how emotional storytelling in B2B, consumer-centric thinking, and brand identity are just as critical in B2B as in B2C.