Book Club Discussion – They Buy Your Because by Gerry O’Brion

In this wide-ranging and candid book club session, the ABCI team dives into the unpredictable world of YouTube—its power, pitfalls, and potential for aviation marketers. The conversation kicks off with a mysterious disappearing book, then pivots to how-to content, ethical video creation, and the surprising staying power of longer videos. The team debates faceless [...]

We’re diving into a timely and impactful read published by Trailblazer Media—focused on one of the most pressing topics for us and our aviation clients: effective social media. From battling the ever-shifting algorithms to creating content that actually resonates, this discussion taps into both our team’s insights and the collective experience of our marketing [...]

Struggling to network effectively on LinkedIn or other social platforms? You’re not alone. In this down-to-earth session, we explore the real challenges aviation professionals face when it comes to online networking—like not knowing what to say, finding the right people, and making the awkward transition from small talk to meaningful business conversations. You’ll hear [...]

When I first picked up They Buy Your Because, I expected another tactical manual, filled with checklists and to-do items — and I love those! But what I found was something deeper: a thoughtful, surprisingly emotional exploration of why people truly make decisions. It was a refreshing reminder that even in aviation marketing, where [...]

In both aviation and marketing, when unexpected turbulence hits—be it a global economic downturn, a budget crunch, or an industry shakeup—the most effective response isn’t panic. It’s strategy. Just as a seasoned pilot sets a best glide path when an engine fails, smart aviation companies can set a sustainable course with their marketing efforts [...]

Q1 2025 Highlights from ABCI There are two things that we think are VERY helpful for successful marketing. Openness and transparency (this helps build trust)  and Knowing your numbers! So in the interest of practicing what we preach, and modeling good behavior 😇 we're committed to publicly sharing quarterly reports. As we wrap up [...]

In times of economic uncertainty, one of the first budget items to hit the chopping block is often marketing. From Fortune 500 companies to small aviation businesses, leaders under pressure to reduce costs often view marketing as discretionary spending. However, history, data, and current trends tell a very different story: pulling back on marketing [...]

In this month’s Aviation Marketing Book Club, we had the absolute pleasure of speaking with Steve Krug, author of Don’t Make Me Think—a fan favorite and one of the most practical books on usability out there. This was not only the most expensive book we’ve featured in our book club this year, but also [...]

If you’re in aviation sales and marketing, you know one thing for sure—selling in this industry takes time. Unlike fast-moving consumer sales, our transactions are complex, high-value, and involve multiple decision-makers. That means most of us spend months—sometimes even years—nurturing potential clients before closing a deal. So, how do you keep your prospects engaged [...]

Prospecting—it’s the one thing that every business needs, but few people truly enjoy. Whether you’re a seasoned sales professional or just getting started, chances are you’ve had moments where you dreaded making that next call or sending that next message. In aviation, where relationships last decades and deals can take years to close, prospecting [...]