Audio Interview: Building Your Author Platform in 2025

What does it really take to build a lasting author platform in 2025? In this episode of the Self-Publishing with ALLi Podcast, host Dale L. Roberts chats with indie author Kerrie Flanagan about what it means to grow and sustain an author brand in today’s crowded publishing world. From mastering the tools that matter to balancing multiple genres under different pen names, this conversation offers practical insights for authors looking to deepen their reader connections and expand their reach. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale’s inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube. About the Guest Kerrie Flanagan is an author, writing consultant, and instructor with more than twenty years in the publishing industry. She is the author of The Writer’s Digest Guide to Magazine Article Writing, creator of the Magazine Writing Blueprint, and co-author of several series under the pen name C.G. Harris. Her work has appeared in Writer’s Digest, The Writer, Alaska Magazine, and Chicken Soup for the Soul. A founder of Northern Colorado Writers, Flanagan teaches for Stanford University and regularly presents at conferences nationwide.

My guest this episode is Mark David Gerson, an award-winning author of more than twenty books spanning fantasy, memoir, and writing guides. He once avoided writing, but eventually embraced it—and now helps others do the same through his coaching, workshops, and books. He’s also a screenwriter and visual artist who sees writing as both a creative and spiritual act. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. Sponsor Inspirational Indie Authors is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Howard Lovy has been a journalist for 40 years and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and X. About the Guest Mark David Gerson is the founder of The Mark David Gerson School of Writing and award-winning author of more than 20 books. As a novelist, he is best known for his Legend of Q’ntana fantasy series. His nonfiction includes classic titles for writers, compelling memoirs, and inspiring self-help books. When not writing, Mark David coaches an international roster of both first-time and seasoned writers to help them get their stories onto the page and into the world with ease. Learn more at markdavidgerson.com or follow him on Facebook.

On this episode of the Self-Publishing News Podcast, Dan Holloway explains how the European Accessibility Act will impact authors selling into the EU, with practical tips on accessible formats and why EPUB matters more than ever. He also covers a major U.S. court ruling against Anthropic for scraping copyrighted books—while still declaring its AI-generated content fair use. Sponsors Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. Self-Publishing News is also sponsored by book cover design company Miblart. They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

In this episode of the Production and Distribution stream of the Self-Publishing with ALLi podcast, ALLi nonfiction adviser Anna Featherstone speaks with Brad Andalman, co-founder of Vellum, the popular book formatting software used by thousands of indie authors. They discuss Vellum’s origins, its evolution, and how it fits into the book production process—especially for authors looking to maintain control, streamline workflow, and update files efficiently. Brad also shares insights on how authors use Vellum in unexpected ways, recent feature updates, and how the team prioritizes new tools based on author feedback and publishing trends. Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Sponsors This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. This podcast is also sponsored by Gatekeeper Press, the all-inclusive Gold Standard in Publishing, offering authors 100% rights, royalties, satisfaction and worldwide distribution. Gatekeeper Press, Where Authors are Family. About the Host Anna Featherstone is ALLi’s nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she’s also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It’s Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she’s not being bookish, Anna’s into bees, beings, and the big issues of our time. About the Guest Brad Andalman is the co-founder of 180g, the company behind Vellum—the Mac-based software that simplifies professional-grade book formatting for indie authors. He launched the company in 2012 alongside Brad West after more than a decade at Pixar Animation Studios, where he helped build next-generation animation and rendering tools.

ALLi Director Orna Ross unpacks the first court ruling on AI’s use of copyrighted books and why it matters to indie authors. She explains how the judge balanced “fair use” with pirate copying, then walks through ALLi’s Four Cs—consent, compensation, clarity, and curiosity—to show authors where the real battles lie. Along the way, Ross offers clear steps for safeguarding your work, engaging readers, and keeping your creativity alive while tech giants and courts hammer out the details. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

On this episode of the Self-Publishing News Podcast, Dan Holloway covers strong UK audio growth, with audiobook downloads up 31 percent in 2024, and rising fiction sales led by romance. He previews a major London conference on copyright, AI, and shadow libraries, and reports that Mastodon has joined other platforms in adopting anti-scraping clauses. Finally, he looks at the apparent collapse of TikTok’s publishing venture, 8th Note Press, leaving some authors without sales or rights to their work. Sponsors Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. Self-Publishing News is also sponsored by book cover design company Miblart. They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

In this episode of the Self-Publishing with ALLi Podcast, Matty Dalrymple talks with MaryCatherine Jones of The Audiobook Experience about how authors can set themselves up for audiobook production success during the editing phase. They discuss the growing popularity of audiobooks, the importance of writing with the ear in mind, and how to avoid pitfalls like confusing names or unclear pronunciations. They also offer practical tips on working with narrators and directing listeners to bonus content, all with an eye toward meeting the expectations of today’s "ear readers.” Sponsors This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. This podcast is also sponsored by Gatekeeper Press, the all-inclusive Gold Standard in Publishing, offering authors 100% rights, royalties, satisfaction and worldwide distribution. Gatekeeper Press, Where Authors are Family. About the Host Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime. About the Guest MaryCatherine Jones is the owner and executive producer at The Audiobook Experience at Voice Over Vermont, an award-winning boutique audiobook recording and production studio. She delights in working with authors in her Vermont studio to bring their stories into the world, either using their own voices or by finding the perfect narrator for their audiobook. You can also find her on Instagram and LinkedIn.

My guest this episode is Tony Park, an Australian thriller writer who lives in southern Africa. After a journalism and PR career, Tony changed his life completely—splitting his time between Australia and the African bush, where he draws inspiration from the land, the people, and the wildlife. He’s built a global indie career by taking control of his rights and expanding to new markets. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. Sponsor Inspirational Indie Authors is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Howard Lovy has been a journalist for 40 years and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and X. About the Guest Tony Park was born in 1964 and grew up in Sydney, Australia. He worked as a newspaper reporter, government press secretary, and PR consultant prior to quitting full-time work to follow his dream to become an author. He found the inspiration he needed on a safari holiday in 1995 and since his first book, Far Horizon, was published in 2004, he has gone on to write twenty-three bestselling thrillers set in Africa and ten biographies. Tony and his wife, Nicola, divide their time between homes in Australia and South Africa, where his novels regularly hit number one. His latest book, Die by the Sword, will be released worldwide on July 29, 2025.  

On this episode of the Self-Publishing News Podcast, Dan Holloway reports that audiobook growth continues across major English-language markets, with Spotify claiming a 30 percent rise in listeners and a 36 percent increase in listening hours year over year. Dan also explores Spotify’s evolving role in the audiobook industry, the launch of the new UK-based Speakies Awards open to indie authors, and a troubling trend reported by the Wall Street Journal—AI-generated search summaries may be reducing ad revenue by diverting clicks away from content creators. Sponsors Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. Self-Publishing News is also sponsored by book cover design company Miblart. They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

In this Self-Publishing Advice Conference highlight, virtual assistant Kayleigh Brindley draws on over 10 years of experience to help authors decide when it’s time to hire support. The session covers how outsourcing tasks like marketing and admin can ease the workload, improve productivity, and free up time to focus on writing. It includes case studies and practical advice on finding and working with the right virtual assistant. This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event run free twice yearly in association with the Alliance of Independent Authors. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.