BTW EP 26: The Phil-Ins: Stop Counting Wins Start Counting Outcomes

In this episode of the ProcureTech Insider Startup of the Week, host Jyothi Hartley speaks with Ricky Ho, Co-Founder and CEO of SourceReady, about how AI and big data are transforming global supplier discovery and sourcing strategy. SourceReady is building an AI-powered sourcing platform designed to automate the most time-consuming parts of the sourcing process – from supplier discovery to quote comparison and risk analysis. With access to 1.2 million suppliers across 100 countries, the platform helps procurement and sourcing teams uncover new suppliers, analyze risk, and streamline supplier communication. Ricky shares how his background in a family textile business and his experience building and selling a supply chain startup led him to create SourceReady. Together, they discuss the limitations of traditional supplier directories, the growing complexity of global sourcing, and how AI agents can help procurement teams focus on strategy rather than manual tasks. Links: SourceReady Provider Profile Download the 2025-26 ProcureTech100 Yearbook Subscribe to This Week in Procurement Subscribe to Art of Procurement on YouTube  

"The winners will be the people who make it happen themselves. The losers will be the ones that just bury their heads in the sand." - Andrew Daley, Managing Director, Digital Procurement and Supply Chain at Edbury Daley The AI revolution is transforming procurement faster than ever before. Whether you're upskilling your team or rethinking your operating model, the choices you make now will set the pace for your entire function tomorrow. In this episode, Andrew Daley, Managing Director of Digital Procurement and Supply Chain at Edbury Daley, returns to share what he's seeing on the front lines of talent acquisition and digital transformation.  He explains why intellectual curiosity is the most sought-after trait in the AI era, how leading CPOs are shifting their strategies, and what separates thriving professionals from those at risk of being left behind. His advice: don't just keep up… get ahead. Andrew's practical perspective and new research data will spark ideas for every procurement leader ready to make their mark. In this episode, Andrew covers: How to identify the mindset that sets top procurement talent apart in an AI-driven world What leading organizations are (and aren't) doing to upskill their teams How AI-driven change will impact future operating models New survey data on AI adoption and readiness in procurement Actionable advice for building an AI-capable team Links: Andrew Daley on LinkedIn Building a 'Dream Scenario' of Procurement Excellence Subscribe to This Week in Procurement Subscribe to Art of Procurement on YouTube  

Procurement's incentive problem doesn't stop at the contract. It gets worse after signature. In this Phil-Ins episode of "Buy: The Way…To Purposeful Procurement," Rich Ham and Philip Ideson are joined by Kelly Barner to unpack three "Buy Laws" at once, mainly because they're inseparable in practice. First: count only what hits the ledger. If the value doesn't show up in actuals, it doesn't count. That means moving procurement out of the projection business and into the results business… where the CFO lives. Second: stop counting only the good. The status quo lets category managers rack up credit for isolated wins while bad outcomes quietly pile up elsewhere. Procurement can't become more credible (or more strategic) if the scoreboard only records highlights. Third: fund a validation function. If you're going to demand that outcomes be real, you have to resource the work that proves it. Validation isn't optional. It's the bridge between negotiation and execution, the place where contract adherence, leakage, "technically compliant but avoidable" spend, and invoice-level reality either confirm the deal… or expose the fiction. Along the way, the conversation also confronts the uncomfortable tension at the heart of all three Buy Laws: procurement can't control everything that drives financial outcomes. But that can't be an excuse to keep rewarding imagined savings. The answer is a healthier system altogether, which should include clear carve-outs, smarter attribution, and a consistent discipline of asking the simplest kinds of questions procurement too often avoids: "this was supposed to be 12… so why is it 15?" If procurement wants to claim value, they have to stay involved long enough to validate it, and build a measurement system strong enough to survive contact with reality. Links: Rich Ham on LinkedIn Learn more at FineTuneUs.com  

"We compete with people's homes more than we do with other coworking locations because my job is to get people to want to come into my spaces, and that is what I focus on every single day." - Sarah Travers, CEO, Workbar The future of work is unfolding quickly, and procurement leaders who also own real estate decisions can't afford to ignore trends in co-working. Whether you need to unlock flexibility, attract top talent, or better control costs, new workplace models are rapidly replacing traditional long-term leases. In this episode, host Philip Ideson speaks with Sarah Travers, CEO of Workbar, a Boston-based coworking company that has built a flexible, community-focused model for organizations of all sizes. With more than two decades of experience shaping the category, Sarah shares the real reasons organizations pivot from headquarters to hub-and-spoke, how team-share memberships de-risk real estate, and what procurement teams should really look for beyond price per square foot. In this episode, Sarah discusses how to: Evaluate new coworking models to flex with your organization's needs Avoid long-term liabilities by shifting to on-demand and shareable passes Select the right mix of local and global providers to reduce risk Build workplace experiences that go beyond convenience to real engagement Links: Sarah Travers on LinkedIn Subscribe to This Week in Procurement Subscribe to Art of Procurement on YouTube  

"Sometimes you just need to recognize that getting from the baseline, whatever your baseline, to the next step… that's really significant." - Jyothi Hartley, Director of Digital Enablement, AOP Art of Procurement is proud to launch a brand-new podcast series: the ProcureTech Insider. The procurement technology market is evolving faster than ever, promising exponential transformation. But what actually works in the real world? ProcureTech Insider exists to take procurement leaders and decision makers beyond the hype. In this new series, we will bring you real-world intelligence from practitioners implementing technology, solution providers building next-generation capabilities, and experts and leaders evaluating what delivers impact in practice. In this first episode, Art of Procurement Founder and Managing Director Philip Ideson welcomes Jyothi Harley, AOP's Director of Digital Enablement, to discuss the vision behind the show and to explore what digital transformation can look like inside visionary procurement teams. With more than 25 years of experience across practitioner, transformation, and advisory roles, Jyothi shares why there is no one-size-fits-all blueprint for procurement technology success. Instead of chasing "big bang" transformation, she explains why incremental progress grounded in culture, timing, and organizational readiness often delivers the most sustainable impact. If you're navigating AI buzz, (re)evaluating your tech stack, or feeling pressure to transform faster than your team may be able to absorb, this conversation – and all of those that will follow it – will help you identify your best next step. In this episode, you'll learn: Why there's no universal playbook for digital procurement transformation How to assess your true starting point before investing in new technology Why incremental progress can be more powerful than sweeping change The role culture, adoption, and timing play in successful implementation How AOP's digital enablement practice bridges strategy and execution This episode also marks Art of Procurement's expanded coverage of the rapidly changing procuretech landscape through regular podcast episodes and the ProcureTech100. Links: Download the 2025-26 ProcureTech100 Yearbook Subscribe to This Week in Procurement Subscribe to Art of Procurement on YouTube  

"The procurement and supply chain professions are ever more relevant to the prosperity of nations and to businesses as we go into the future." - Ben Farrell, Global Chief Executive Officer, The Chartered Institute of Procurement & Supply (CIPS) Striking a balance between tradition and disruption is at the top of the agenda for today's procurement leaders. Whether it's shifting global dynamics, technology, or the push for greater influence, the function's boundaries (and its reputation) are up for grabs. Ben Farrell brings a perspective forged in the British Army, major retail, and boardrooms worldwide. Now, as Global CEO of The Chartered Institute of Procurement & Supply (CIPS), he is focused on driving procurement's global profile and advancing the profession for a new generation.  In this episode, Ben shares hard-won leadership lessons and makes his case for a more visible, empowered procurement function. This is a candid conversation about risk, advocacy, and the urgent need to rebrand procurement for the value-driven world. In this episode, Ben covers: Reframing leadership from constraint to empowerment Navigating risk while still pursuing big opportunities Raising the profile of procurement inside and outside of an organization Embracing new technology as a catalyst, not a threat Why CIPS – and procurement itself – may need a new name Links: Ben Farrell on LinkedIn Subscribe to This Week in Procurement Subscribe to Art of Procurement on YouTube

Procurement's biggest measurement problem isn't that "savings" is incomplete. It's that "savings" has become a substitute for truth. In the first Buy: The Way…To Purposeful Procurement episode of 2026, co-hosts Philip Ideson and Rich Ham unveil the first of the show's new procurement "Buy-laws." It's the one that almost every serious practitioner agrees with, but very few organizations are ready to operationalize: replace savings with defined value. That doesn't mean adding a few extra KPIs in addition to savings. It means removing the word entirely and replacing it with a primary metric that includes verified spend reduction and revenue generation, plus company-specific priorities like emissions reduction, process improvement, resilience, risk reduction, and anything else the business actually cares about.  To help map what this kind of "value" can and should include, Phil and Rich are joined by Omer Abdullah, co-founder of The Smart Cube and co-author of Risk and Your Supply Chain: Preparing for the Next Global Crisis. Omer has spent decades close to the function, advising teams, building intelligence services around procurement decisions, and now working at the intersection of startups, go-to-market strategy, and what he calls a "post-AI" future for procurement. The idea of "post-AI" matters more than it sounds. Omer isn't talking about a world where AI fades away. He's talking about the moment when AI becomes a hygiene factor – embedded, expected, and no longer a differentiator. The result is uncomfortable: once AI takes the transactional load, procurement doesn't automatically become "more strategic." Not unless leaders define what that actually means, what outcomes it should produce, and how to measure those outcomes without defaulting back to the simplest (and most misleading) number on the page. The conversation also goes straight at one of procurement's most corrosive incentives: short-termism. The function keeps making long-term sacrifices for short-term wins because the system asks it to. Rich calls it a "scourge," and Omer lays out what a healthier alternative could look like. He recommends a scorecard that includes in-year expectations, multi-year outcomes that reflect how value compounds over time, and a controlled level of discretionary evaluation to capture the contributions that matter but refuse to sit neatly inside a spreadsheet cell.  Underneath all of this is a truth that the episode doesn't dodge: none of it works without executive support. The CFO and CEO have to buy into procurement's expanded definition of value. Procurement can't wait to be understood; they have to be sold. Procurement is a business within a business, and the C-suite is its most important customer. If leaders don't see the function's potential, it's on procurement to advocate, educate, and prove (through better definitions and better scorekeeping) that the status quo isn't merely outdated. It's actively harmful. Links: Omer Abdullah on LinkedIn Rich Ham on LinkedIn Learn more at FineTuneUs.com  

"Procurement is what you make of it. It can be a bargain basement function at some firms, but it's also becoming more strategic. We have to take a more holistic, integrated view of things and try to understand the big business problems we can help solve and then offer a business solution, not just a procurement solution." – Amit Saronwala, VP, Global Indirect Supply Management, Medtronic Procurement leaders in healthcare are feeling the heat: innovation cycles are tightening, supplier bases are vast, and new pressures on cost and cash flow are here to stay. So how do you build more agile, high-performing procurement teams without adding complexity or burning out your people? In this episode, Philip Ideson speaks with Amit Saronwala, VP of Global Indirect Supply Management at Medtronic, and Jeremy Lappin, CEO of Candex. Amit draws from his clinical experience and deep commercial expertise to share how Medtronic is recasting procurement's role by focusing on smarter supplier segmentation, business-centric metrics, and technology that makes friction disappear. Jeremy adds perspective from supporting global procurement teams at scale, revealing where automation and analytics can create breathing room for strategic work. This conversation takes a candid look at how one of healthcare's biggest names is making indirect procurement a critical lever for business value and what it takes to bring suppliers and stakeholders on the journey. In this episode, Amit and Jeremy discuss how procurement can: Set a clear line for strategic vs. transactional suppliers… and stick to it Speak "business" (not just "procurement") to increase influence with stakeholders Automate low-risk, high-volume purchases to free up valuable talent Choose tools that require little or no change management for smoother adoption Redefine procurement's core skillset for the next five years Links: Amit Saronwala on LinkedIn Jeremy Lappin on LinkedIn Subscribe to This Week in Procurement Subscribe to Art of Procurement on YouTube  

"Now with agentic AI, RFPs are becoming and will become even leaner, and they'll cut to the chase a whole lot faster. There'll be a lot less fluff." - Barri Horn, Director of Product Marketing for AI for SAP Ariba and SAP Fieldglass' strategic procurement portfolios AI is reshaping the RFP process, but smart procurement leaders know they have to think beyond speed or efficiency drivers and, instead, reimagine the value they deliver. As teams turn to AI to break free from past challenges, the question isn't if change is coming, but how to capture its advantages while managing risk, trust, and adoption. In this episode, Philip Ideson speaks with Barri Horn, Director of Product Marketing for AI for SAP Ariba and SAP Fieldglass' strategic procurement portfolios, to dig into what's truly changing in the world of RFPs, why agentic AI is different from yesterday's tools, and how procurement can use new technology without losing stakeholder trust.  Expect practical, leader-level guidance for running better RFPs and rolling out AI that sticks. Barri discusses workflows, pitfalls, and organizational mindsets that separate successful AI adoption from failed pilots: How to streamline repetitive RFP tasks with AI so teams can focus on insight Asking smarter, market-driven questions without overwhelming suppliers Aligning AI "autonomy" with procurement's risk comfort level Building trust and credibility through transparency and foundational training Resetting and rebooting change programs to support adoption Links: Barri Horn on LinkedIn Subscribe to This Week in Procurement Subscribe to Art of Procurement on YouTube  

"There is a limit on how much you can save, but there is no limit on how much you can make." - Sergio Martin Procurement is evolving fast. The true differentiator now is how the function can become a partner for growth and resilience. That means reimagining "customer experience" at every touchpoint, not just inside the business, but with suppliers as well. In this episode, procurement advisor and former procurement and supply chain executive Sergio Martin explains what it takes to deliver that value. Sergio shares practical stories from his experience at companies like Burberry and Dyson, explores what it means to move beyond "cost control," and reveals why empathy, expertise, and credibility are non-negotiable. In this episode, Sergio discusses: Defining the idea of a "customer" for stakeholders and suppliers Shifting procurement's mindset from savings to growth Building credibility through continuous expertise Becoming the customer of choice for innovation and resilience Links: Sergio Martin on LinkedIn Subscribe to This Week in Procurement Subscribe to Art of Procurement on YouTube