Should Business Owners Share Their Personal Stories on Social Media | Ep. 631

Ever wondered when operational complexity hits in a growing business? It’s often right after your fifth hire. That’s when the game changes...new layers of hierarchy form, and things get tricky. But it's all part of scaling.In this episode, we dive deep into the power of labor leverage, media leverage, and why your capital should be reinvested into your own skills before anything else. Whether you're juggling growth or looking to 5x your revenue, mastering these strategies will give you the edge. Let’s break down what it takes to level up.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Welcome back to the pod, where we're doing something different this time.With nearly 600 episodes behind us, I've always gone solo...until now. Today, I'm diving into a tweet I shared on the six key pieces of business advice I wish I could tell my younger self. Joining me is a fresh face, and we’re breaking it down. From mastering leverage to unlocking media power, we’re unpacking it all.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

In today’s episode, we’re diving into the biggest challenge entrepreneurs face...overcoming obscurity. No matter how great your business is, if people don’t know you exist, you’re invisible. I learned this the hard way after building multiple seven-figure companies, only to realize no one knew me. Today, we’ll break down how personal branding can drive your business forward, why you should stop splitting accounts, and how to tie personal moments into valuable content for your audience. Ready to take the leap? LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Ever wonder if you’re building a business or just giving yourself a job? In this episode, I dive into a conversation with a client who's at a major crossroads...stick with his high-paying solo work or take the leap to build something that can run without him. If you've ever felt stuck between staying safe or pursuing growth, this one’s for you. Let’s talk about why it's so easy to stay comfortable, but also why taking the risk is often the only way to truly scale and create freedom in your business. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Entrepreneurship is like playing whack-a-mole: solve one problem, and a few more pop up. But here’s the secret: not every mole matters. The key is focusing on the right problems, not hypothetical ones. In this episode, I dive into the art of identifying real obstacles and why sometimes you need to let certain problems burn. Need help spotting your business’s real challenges? Tune in.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

I was listening to an Alex Hormozi interview the other day, and he shared something powerful about how we measure success in different areas of life. He said, "The more ways you have to measure, the more ways you have to win." It got me thinking about how this applies to everything from our physical health to our relationships. Whether it’s how many times you hit the gym or how you manage your calendar, tracking the right metrics is key to winning. Let’s break it down and dive into the mindset of stacking small wins into big victories.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

One of the biggest misconceptions in entrepreneurship is the idea of following your passion. In this episode, I challenge that advice, explaining why chasing passion can lead you astray. Instead, I dive into how competence breeds passion. When you focus on getting better at something, that's when the passion follows. I'll share how this mindset shift helped me...and how it can help you move toward greatness. It’s time to stop searching for the perfect thing and start building the skills that lead to success.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Back in 2020, I hit a crossroads. After scaling Escape Climbing from $300K to $4M in just three years, I found myself with more time on my hands than ever before.While my team continued to grow the business, I realized I wasn’t as essential as I once thought.That’s when I turned my focus to real estate. Over the last four years, we’ve raised $50M and acquired over $100M in assets. Along the way, I met a young guy with a dream...he was all in, showing up to every meeting, hungry to learn. Fast forward, and he’s left his 9-to-5, and his real estate career is taking off.This episode, we dive into his journey, and why sometimes, the scariest leap leads to the biggest rewards.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

So, we just got home from Italy...24 hours of straight travel with no sleep. Brutal, right?But as amazing as Italy was, international trips are always tough. Between the heat, no routines, and traveling with kids...especially two 4-year-olds...it really pushed me out of my comfort zone.But here's the thing: instead of focusing on the frustrations, I found a game-changing question: 'How could this be a good thing?' And that completely flipped my mindset.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, I'm breaking down the three simple steps to crush it in life...whether you're an entrepreneur or just leveling up, this is for you. It all starts with the "three levers of energy": eat, sleep, move. Nail these, and you're unstoppable. From boosting protein for strength to setting a bedtime alarm, to simply walking 6,000 steps a day...it's all about managing your energy. Master that, and watch everything else fall into place.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com