Communicating Innovation in a Crowded Ag Market

In this episode of Ag Tech Talk, we’re joined by Jennifer Goldston, Founder and CEO of AgTech PR, to dive into the critical role of communication in bringing new agricultural technologies to market. As ag tech continues to evolve alongside crop inputs like agrochemicals and biologicals, clear messaging, trust-building, and data transparency are becoming just as important as innovation itself. Goldston shares her insights on how companies can better position their solutions across the value chain, from growers to regulators, and avoid getting lost in the noise of a crowded marketplace. It’s a conversation about strategy, storytelling, and why even the best technology needs the right narrative to make an impact.

In this episode of Ag Tech Talk by AgriBusiness Global, we’re joined by Prof. Michael Strano, Professor of Chemical Engineering at MIT and Co-Lead Principal Investigator at the Disruptive & Sustainable Technologies for Agricultural Precision (DiSTAP) interdisciplinary research group at the Singapore-MIT Alliance for Research & Technology (SMART), MIT’s research enterprise in Singapore. Strano shared how his team is pioneering real-time, non-invasive plant monitoring technologies that tap directly into the chemical “nervous system” of crops. Strano explains how tools like nanosensors, AI, and controlled environment systems are reshaping how we understand and optimize plant growth. From hormone-based crop diagnostics to nanotechnology-powered fertilizers and CRISPR delivery, he explores the innovations needed to close the gap between food security and sustainability—and what it will take to bring these tools to farms around the world.

In this episode of AgTech Talk, AgriBusiness Global sat down with Bob Trogele to explore which ag technologies are gaining the most investor attention and why. From robotics and AI to digital tools and biorationals, Trogele discusses the innovations driving interest in the crop input space. He also shares insights on what’s fueling this momentum, including global competition, labor shortages, and the growing need for scalable, sustainable solutions on the farm.

In this episode of Ag Tech Talk by AgriBusiness Global, we explore a major milestone in the evolution of biological crop inputs: ICL’s acquisition of Lavie Bio, a subsidiary of Evogne Ltd.  — a strategic move poised to accelerate innovation and global adoption of sustainable ag solutions.

In this episode of Ag Tech Talk by AgriBusiness Global, Jim Beneke, Vice President of Tria Americas discusses how adaptive artificial intelligence and edge computing are driving advancements in agriculture, particularly through autonomous machinery and smart systems that operate with limited connectivity.

Sustainable by AgriBusiness Global talked with Luke Samuel, Manager of Development Services Technology for AgriThority about the industry alignment of stage-to-gate steps and language as exemplified in the Ag PlayBook and what mistakes biological companies do when taking a product to market.

In this episode of Ag Tech Talk by AgriBusiness Global, we sit down with Maria McWhorter, Head of North America Ag at Kynetec, to explore the latest trends in agricultural technology adoption. A market research and data company, Kynetec accesses insightsfrom farmers and how they make decisions about ag tech. McWhorter shares key findings on the rise of precision ag, farm management platforms, and drone adoption and how it may affect the crop protection industry across different regions.

In a rapidly evolving agricultural landscape, technology is driving efficiency and sustainability. AgTech Talk by AgriBusiness Global sat down with Ofer Judovits, Co-founder and CEO of Marvin, to discuss how geospatial and satellite data with artificial intelligence (AI) is revolutionizing the ag industry.

In this episode of Ag Tech Talk by Agribusiness Global, we’re diving into the transformative collaboration between Syngenta and TraitSeq. Jérôme Cassayre, Head of Biologicas Research at Syngenta and Joshua Colmer, CEO and Co-Founder of TraitSeq, explore how AI-driven biomarker identification is revolutionizing the development of next-generation biostimulants.

Our expert walks you through the reasons for acquiring or selling your business in today’s crop protection market. You’ll learn what checklist of reasons to consider before acquiring a business. You’ll also learn why your business might consider being acquired to set what you’ve built up to continue to succeed. Learn best outcomes for a successful M&A deal. As the crop protection market evolves, what will it take for your business to stay competitive.