FTC: Deceptive Advertising and Unfair Practices

The Search Shift: AI, SGE, and the Collapse of Old Search Optimization Rules: From Rankings to Rich Results

AdLeaks' COO, Justin Brenner talks with Matt Wright, CEO of Matt Wright Consulting.

AdLeaks' COO, Justin Brenner talks with Noah Tucker, CEO of Social Snowball.Social Snowball is an affiliate & referral marketing platform for eCommerce. Their modern and automated affiliate programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Javy Coffee.

AdLeaks' COO, Justin Brenner talks with Frederik Bonneau, Digital Marketing Consultant at Frederik Bonneau Inc., Founder, Director and CEO at 5for5 Soundtracks, CMO at Smartsound Cloud and Music Producer at Beatclub.

Definition of deceptive advertising and unfair practices according to the FTCCase studies and examples of deceptive advertising and unfair practicesConsequences of engaging in deceptive or unfair marketing practices

Overview of key FTC regulations and guidelines relevant to marketing and advertisingDetailed examination of the FTC Act and its implications for businessesUnderstanding the FTC's Endorsement Guides and Dot Com Disclosures

Overview of the FTC: history, mission, and authorityUnderstanding the role of the FTC in regulating marketing and advertising practicesImportance of FTC compliance for businesses and marketers

Scott Desgrosseilliers, CEO of Wicked Reports and Justin Brenner deep dive into how to retain clients using full funnel marketing attribution.