
Ep.33 Finastra: Building a global ABM program in a pandemic
8.08.2021
0:00
26:42
Building a centralised ABM program while still empowering the field and regional teams is a difficult balance. In this episode, Marnie Giuranna Zaccaria, Global ABM Lead at Finastra, discusses how one of the world's leading fintech organisations has approached this problem, why less is more, and gives her tips for navigating COVID-19 disruption.
Więcej odcinków z kanału "Reinvent B2B Customer Growth"



Nie przegap odcinka z kanału “Reinvent B2B Customer Growth”! Subskrybuj bezpłatnie w aplikacji GetPodcast.








