Account-Based Marketing podkast

Account-Based Marketing

Momentum ITSMA

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com

77 odcinki(-ów)

Ep.75 EY: Scaling ABM for global impact
19.06.2025
35:08
In this episode, Oli Hammans and Gabriella Sellers, Global ABM Leaders at EY, reveal how EY is scaling ABM by combining smart account prioritization, close client engagement, and cross-functional collaboration to drive growth across its global portfolio.
Ep.74 Autodesk: Reinventing relationships with the power of ABM
15.05.2025
34:52
In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.
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Ep. 73 Hexagon: Elevating ABM with client-centric precision
17.04.2025
30:55
In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.
Ep.72 Grant Thornton: Driving growth in global markets
20.03.2025
33:21
How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of professional services.
Ep.71 Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
19.02.2025
34:16
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
Ep. 70 Bonus episode: ABM as the catalyst for client-centricity
27.01.2025
29:27
In this bonus episode, we explore the evolution of ABM, drawing on insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.
Ep.69 PwC: Winner of Momentum ITSMA’s 2024 Account-Based Marketer of the Year
16.01.2025
28:22
In our latest episode, we discover how Momentum ITSMA's Marketing Excellence Award winner Rhiannon Blackwell has established a successful global ABM program at PwC, driving collaboration, growth, and earning the title of Account-Based Marketer of the Year 2024.
Ep.68 Roche: Passion, personalization and the future of account-based experiences
19.12.2024
28:34
In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.
Ep.67 Riverbed: Bridging the global-regional marketing divide
30.09.2024
24:54
In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies? Becks Powell, Senior Marketing Manager, Riverbed
Ep.66 Building strategic partnerships with CxOs
3.09.2024
38:00
In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic. Craig Walker, former SVP, Salesforce and Global CIO, Shell

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