Ep 217: Why Social Media Marketing Isn't Working for Coaches Anymore

Got some feedback or a question for Laura? Send it in here!If your coaching business has started to feel a bit messy -- too many offers, too many freebies, not enough clarity on what you're actually supposed to be selling -- this episode is for you. It's one of the most common places established coaches find themselves, and it can feel really overwhelming when you've poured so much love and energy into everything you've created.This week's episode draws on a process I've been going through in my own business, with help from my business bestie Michelle, and we're covering how to audit your offers, how to decide what stays and what goes, and how to build an offer suite that feels aligned, manageable and genuinely exciting to sell.Tune in to learn:Why so many coaches end up with multiple offers (and why it's not your fault)The key questions to ask yourself when auditing your coaching business offersHow to decide what to keep, what to let go, and what to repurposeHow to build an offer suite that makes sense for your clients and your business goalsHow to keep your business tidy going forward if you're multi-passionate and love to createCheck out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:Wholehearted Business®1:1 Mentoring with LauraProfitable Business Model and Business Plan TrainingIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!Have you been thinking about starting a podcast, YouTube channel or blog to market your coaching business but every time you go to do it, you feel completely overwhelmed and have no idea where to even begin? This episode is for you.In this week's episode I'm walking you through my Searchable Show Method -- the step-by-step process I use to market my coaching business with just one piece of content a week. I'm breaking down exactly what a searchable show is, why it works so much better than social media for coaches, and every single step you need to take to set one up for yourself.Tune in to learn:Why a searchable show creates the kind of content longevity that social media simply can't match (and why that matters for your coaching business)The surprising truth about which platforms are actually worth your time -- and one that's quietly making a comeback for health and life coachesWhy skipping the content strategy step is the number one reason coaches create lots of content but attract no clientsThe mindset shift that makes the tech side so much less overwhelming (and why perfectionism is the real enemy here)How to build a show that works around your life -- not one that takes it overCheck out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:The Searchable Show MethodWholehearted Business®1:1 Mentoring with LauraIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!If you are a health or life coach who feels like you are constantly creating content, spending hours on social media, and still not seeing the results you want, then this episode of The Wholehearted Business Show might be exactly what you need to hear.I know what it feels like to put in a huge amount of effort with content and still feel like your business is not moving forward in the way you want it to. You are showing up, posting, trying to stay consistent, and yet it can still feel like you are shouting into the void.I’m going to share with you how I effectively market my coaching business with one piece of content a week and in less than 2 hours.Tune in to learn:The simple shift from social media posting to a “searchable show” that keeps working long after you publish itHow one piece of content can be turned into YouTube videos, podcasts, blogs, emails and social posts without starting from scratchThe reason some coaches stay invisible online, even when they are consistently showing upHow I built a steady flow of clients using a system that takes just around two hours a week to runCheck out the blog post that accompanies this episodeLaura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:The Searchable Show MethodWholehearted Business®1:1 Mentoring with LauraIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!Feeling fed up with social media? In this episode of The Wholehearted Business Show I’ll be exploring exactly how social media has changed and why it isn’t working for coaches - especially highly sensitive and heart centred coaches. We’ll also look at what the alternatives are for effectively and sustainably marketing your coaching business.Tune in to learn:Discover why social media algorithms may actually be working against your coaching business.Learn why the influencer content blueprint does not work for heart-centred coaches.Find out how the short lifespan of social media posts could be limiting your reach and leads.Explore why relying on “rented platforms” like Instagram and Facebook is riskier than you think.See how search-based platforms like YouTube, podcasts, and blogs can grow your business sustainably.Check out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:The Searchable Show MethodWholehearted Business®1:1 Mentoring with LauraIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨ Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!This week on The Wholehearted Business Show we’re talking all things branding with Aiza Cheung of Studio Coya.Aiza Cheung is the Brand Chef 👩🏻‍🍳 (aka brand designer) of Studio Coya, where she whips up *crème de la crème* branding for high-achieving service providers who want their signature offers to sell like hotcakes.Her flavour-packed, food-themed sprint process blends strategy with style to create branding that looks the part, feels like you, and gets clients saying *yes* faster – helping your business AND offers to not just stand out, but sell too.Tune in to learn:Why your branding might be breaking trust without you even knowing it -  and it has nothing to do with your logo.The one question Aiza says every coach should ask before touching their brandingWhy your ideal clients might be walking right past you How much of you should actually be in your brand -  and a simple way of thinking about it that makes it so much easier.Why having a signature offer means you might want to think about your branding very differently - and how it could change the way people recognise it.Check out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesAiza’s Links:WebsiteInstagramFree QuizIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨ Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!In this episode of the show I’m sharing my perspective on where the coaching industry is in 2026. Some people are having conversations about the coaching industry imploding and coaches struggling, but I have a different take on what’s actually going on. Read on to discover what truly isn’t working, what is working and the kinds of coaches who will thrive in the rest of 2026 and beyond.Join Wholehearted Business®  - the doors close on Thursday 26th March 2026Tune in to learn:Is it still possible to have a successful coaching business?Why a specific type of coaching business is struggling right nowThe issues I see in the coaching industry as a whole and how to overcome themWhat actually is working right nowCheck out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:Wholehearted Business®1:1 Mentoring with LauraIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨ Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖  Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸  1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!If you’re a coach who wants to attract more clients and you’ve been wondering what a signature framework actually looks like in practice, this episode is for you. I’m going to take you behind the scenes and share my own signature coaching framework - what it is, how I developed it, how I use it with my clients, and how you can take inspiration from it for your own coaching business.Join Wholehearted Business® - we open on 18th March 2026Tune in to learn:Why the typical business advice is actually working against you - and what heart-centred coaches need to do differently to attract clients without burning outThe one foundational step most coaches skip and why getting this wrong makes everything else in your business so much harderThe overlooked "bridge" in your client attraction system that sits between your marketing and your sales - and why missing it could be why clients aren't convertingWhy having great offers isn't enough - the surprising reason coaches with brilliant packages still struggle to make consistent salesThe behind-the-scenes piece that quietly determines whether your business thrives or stalls - and how to get it working in your favourCheck out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:Wholehearted Business®1:1 Mentoring with LauraDo you need a Signature Coaching Package?If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!As a health or life coach I’m guessing you’ve heard the term ‘Signature Coaching Package’ spoken about before, and perhaps you’re wondering if you need one. Maybe you already have a Signature Package but you’re unsure if you’ve created it the right way. In this episode of The Wholehearted Business Show we’re exploring what Signature Coaching Packages are, the benefits of creating one and where many coaches tend to go wrong…Join The Coaching Package That Sells Pop Up Program HereTune in to learn:Discover why most coaches struggle to sell their packages and the one thing that can make all the difference.Learn what a signature coaching package really is and how it sets you apart from every other coach out there.Find out the common mistakes coaches make when creating a signature framework - and how to avoid them.See why building a package on a strong foundation first is more important than flashy frameworks or clever names.Uncover how a signature methodology can boost confidence, clarity, and even scale your business over time.Check out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:Coaching Packages that Sell 3 Day ProgramCoaching v MentoringWholehearted Business®If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!Making one-to-one coaching sustainable in terms of marketing, sales and delivery comes with its challenges. However, as offering more one-to-one access and programs rise in popularity, how can we make our coaching offers and packages more sustainable? Join The Coaching Package That Sells Pop Up Program HereTune in to learn:Why most coaches struggle to sell one-to-one packages - and the simple shift that makes clients say yesThe surprising reason one-to-one coaching is more relevant now than ever in 2026How to price your coaching so it feels fair, profitable, and sustainable for youThe boundaries every coach needs to set to avoid burnout while working one-to-oneThe key factor that makes clients invest in your coaching - and how to build it before they even bookCheck out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:Coaching Packages that Sell 3 Day ProgramPowerful Pricing WorkshopCoaching v MentoringIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!This week on The Wholehearted Business Show I’m chatting with the amazing Renata McElvany, one of my clients in Wholehearted Business®.Renata McElvany is a creativity coach who supports neurodivergent and multi-passionate women of colour feeling overwhelmed, drained, or disconnected from themselves to build a kinder, more authentic relationship with who they are through expressive art-making.We’re exploring how Renata centres activism in her work, how she’s shifted her niche and message and what happened when she embraced longer form content.Tune in to learn:How to integrate activism into your work as a coachWhy you need to explore the process v the outcome How Renata became consistent with her long form content and YouTube ChannelHer advice for other coaches who might be feeling stuck right nowCheck out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:Renata’s Links:WebsiteYouTubeFree Relax Your Way Into CreatingInstagramIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you...✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 4 or 8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.