The Best (& Worst) Ways to Use Linking to Clothes to Grow Your Business

Do you believe the key to success in your styling business lies in the latest marketing tactics, hashtags, and hooks? It’s a common misconception to think that your marketing is your problem, when that’s not necessarily the case. Rather than get caught in the whirlwind of tactics, let’s focus on what the real problems might be.In this episode of The Six Figure Personal Stylist podcast, you’ll discover the types of issues you can easily mistake as marketing problems in your business. I’ll share foundational aspects of business building that naturally support and amplify effective marketing, leading to more meaningful client interactions and sustainable success.4:02 - What you’re missing when you obsess over implementing marketing tactics8:40 - What you might encounter that you mistakenly think reflects a marketing problem16:59 - How you mistake a lack of systems in your business as a marketing issue22:51 - How a lack of sales skills can cause you to misdiagnose your problem25:34 - The trouble with not having a deep mastery of your services33:52 - Why you don’t always need to have certain styling services as part of your package36:05 - The importance of looking at your self-concept when you think you have a marketing problemMentioned In Why Your Marketing Might Not Be the Problem In Your Personal Styling BusinessProfit Accelerator WaitlistFollow Nicole on InstagramLeave a rating and reviewYou do not have to stay stuck in second guessing yourself in your business for another season. I'm about to open the doors to my exclusive group program, the Income Accelerator.There are only eight spots in this program, join the waitlist and get ready to transform your styling business.

The 2020 pandemic revolutionized the personal styling industry in ways that many have yet to fully comprehend. As the world shifted dramatically, so did consumer behaviors and industry standards, which have now created a new landscape that personal stylists must navigate. I want to provide you with some essential insights into adapting business strategies so you can thrive in a post-pandemic environment.In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about the critical changes that have occurred. I’ll talk about how pre-pandemic practices no longer apply, and why understanding these shifts is crucial for anyone in the personal styling profession.1:00 - How the pandemic disrupted traditional visibility methods for personal stylists6:41 - How I know the changes in the industry are so sweeping post-pandemic14:15 - The rise of virtual services and the collapse of traditional business models19:27 - How the shift toward personal and individualistic style preferences has impacted styling services24:30 - How people’s higher expectations of businesses they buy from affect personal stylists32:39 - What is really working in the post-pandemic landscape we’re in nowMentioned In Evolving Your Personal Styling Business Strategy and What's Working NowProfit Accelerator WaitlistThree Misconceptions About Your Ideal Styling Client That Are Costing You Money How to Start Falling in Love With Selling Your Styling ServicesFollow Nicole on InstagramLeave a rating and reviewYou do not have to stay stuck in second guessing yourself in your business for another season. I'm about to open the doors to my exclusive group program, the Income Accelerator.There are only eight spots in this program, join the waitlist and get ready to transform your styling business.

Many stylists enter new client relationships, hire consultants, or start new marketing strategies with high hopes, only to find that things don’t turn out as expected. The disappointment that follows can be overwhelming, leaving them stuck in a cycle of frustration and missed opportunities. You can transform these experiences by embracing true accountability and turning it into your superpower.Accountability isn't just about taking responsibility; it's about actively measuring and owning your actions and their outcomes. It’s about understanding what success looks like for you and having the courage to face the truth of your efforts.In this episode of The Six Figure Personal Styling Podcast, you’ll take a deep dive with me into mastering this critical, yet often overlooked aspect of running a successful personal styling business. You’ll discover how a lack of accountability can hinder business growth, the link between accountability and setting clear expectations and success markers, how to foster a productive partnership with clients, and much more.2:19 - Defining accountability and how real accountability impacts your business growth and client experiences8:51 - How to engineer a plan for consistency and distinguish between result-oriented vs. busy work and metrics for success15:59 - The importance of using modern business models and strategies and creating content that resonates with potential clients20:42 - How doing business in the styling industry has evolved and the importance of client relationships25:58 - The need to regularly reflect on your vision and actions and their impact on your styling business30:02 - How too many personal stylists think of accountability and where the actual mindset work isMentioned In Mastering Accountability as Your Superpower Unlocks Business SuccessProfit Accelerator WaitlistHow Bari Sholom Successfully Went From a Vintage Curation to Personal Styling Business FastInstagram post: “The 3 Phases of Building a Successful Personal Styling Business”Follow Nicole on InstagramLeave a rating and reviewYou do not have to stay stuck in second guessing yourself in your business for another season. I'm about to open the doors to my exclusive group program, the Income Accelerator.There are only eight spots in this program, join the waitlist and get ready to transform your styling business.

Are you afraid of technology taking over and leaving your personal styling business in the gutter?There’s this misconception that AI and styling apps are detrimental to personal stylists. While this technology is part of the evolving landscape of our industry, you can not only still thrive, but are actually more important than ever for providing value to potential clients. And I have the stats to prove it!In this episode of The Six Figure Personal Stylist podcast, you’ll learn why these technological advances don’t have to be a threat to your business (and can, in fact, benefit you). I’ll also discuss the impact of client perception of their needs, the growth opportunity on the horizon, and how to differentiate your business effectively from styling apps in your marketing.5:28 - Why you have nothing to worry about as a personal stylist despite the rise of AI and styling apps11:19 - Why AI and styling apps can actually be an avenue for creating your next best client13:49 - How clients’ perception of their styling needs keeps driving them toward personalized services21:36 - The growing market for personal styling that you can capitalize on28:17 - The importance of differentiating yourself from personal styling apps in your marketingMentioned In Why AI and Personal Styling Apps Are NOT Your CompetitionProfit Accelerator WaitlistAlex HormoziFollow Nicole on InstagramLeave a rating and reviewYou do not have to stay stuck in second guessing yourself in your business for another season. I'm about to open the doors to my exclusive group program, the Income Accelerator.There are only eight spots in this program, join the waitlist and get ready to transform your styling business.

“What gets stylists to six figures the fastest?”Many people asking this question want to (and are usually struggling to) get to that next level. Even stylists who’ve reached beyond six figures in business can still struggle to get to their next level. And the issue is very specific to our industry. So to get to the other side, you need to foster a crucial mindset shift for sustained success. However, that looks for you and no matter what stage of business you’re in right now.In this episode of The Six Figure Personal Stylist podcast, you’ll learn about how you must redefine your role to hit your next level in your business. I’ll also reveal what you need to know, master, and embrace to create a thriving, client-centered styling business.2:18 - The identity shift you must make, what will happen if you don’t, and why this affects stylists6:43 - How not making this shift can show up in really sneaky ways11:35 - What you must stay on top of in the evolving landscape of the personal styling industry17:22 - What you should avoid when you have setbacks in your businessMentioned In The #1 Shift You Need to Reach the Next Level of Your Personal Styling BusinessProfit Accelerator WaitlistFollow Nicole on InstagramLeave a rating and reviewYou do not have to stay stuck in second guessing yourself in your business for another season. I'm about to open the doors to my exclusive group program, the Income Accelerator.There are only eight spots in this program, join the waitlist and get ready to transform your styling business.

Are you a glass-half-empty or half-full kind of person when it comes to your perspective on your styling business? Slow seasons are a thing in the business world. But just like the half-empty versus half-full concept, you have a choice in how you view them. You can see them as unavoidable pains in the you-know-what or as opportunities to push your business forward. So what’s it gonna be?In this episode of The Six Figure Personal Stylist Podcast, you’ll discover why slowdowns in your business are opportunities and learn strategies for maintaining and boosting business performance through these slow periods. I’ll discuss the importance of marketing consistency, adopting a positive attitude toward progress through the gain lens, and teach you how best to utilize your time during slow seasons to build relationships and drive future sales.1:58 - External factors behind slowdowns in your personal styling business6:34 - Why you should see slow periods as opportunities rather than setbacks8:30 - The concept of looking at business progress through the gap or gain lens12:00 - How long you need to make a consistent effort to see noticeable progress in your business22:28 - Practical strategies for generating audience engagement and new business opportunities during a slowdownMentioned In Slow Down to Speed Up: How to Use Slow Periods to Boost Your Styling BusinessProfit Accelerator Waitlist10x Is Easier Than 2x by Dan SullivanThe Gap and The Gain by Dan Sullivan with Dr. Benjamin Hardy“The Best (& Worst) Ways to Use Linking to Clothes to Grow Your Business”Follow Nicole on InstagramLeave a rating and reviewYou do not have to stay stuck in second guessing yourself in your business for another season. I'm about to open the doors to my exclusive group program, the Income Accelerator.There are only eight spots in this program, join the waitlist and get ready to transform your styling business.

Many stylists like to turn to the idea of discounting their offers when things slow down (or even come to a halt) in their business. Offering a discount, though, can negatively affect you, your brand, and your bottom line. Rather than relying on them as a quick fix, you need to reconsider the way you think about discounting your styling services.In this episode of The Six Figure Personal Stylist podcast, you’ll learn the fundamental thinking behind your urge to discount and how to discover the root cause of it. I’ll also teach you three things about discounts you need to be aware of so you’re not tempted to think of them as the answer, how to inject cash into your business without lowering your price, and so much more!3:03 - Why you feel compelled to offer a discount when business is slow8:28 - The importance of managing your nervous system when the discounting urge comes up9:59 - How to identify the root cause of your business slump and troubleshoot without changing your prices (or services)12:47 - Why the root of your slow season problem isn’t your offer15:08 - How you might be underestimating the financial damage being done to your business20:52 - Long-term problems that discounting creates for you and your business and why your marketing might be missing the mark28:18 - What happens to you as a businesswoman when you no longer see discounting as the solution30:30 - How to inject cash into your business during a slow season without devaluing your brand with discountsMentioned In Why Discounts Are Not the Slow Season Solution for Your Styling BusinessProfit Accelerator WaitlistFollow Nicole on InstagramLeave a rating and reviewYou do not have to stay stuck in second guessing yourself in your business for another season. I'm about to open the doors to my exclusive group program, the Income Accelerator.There are only eight spots in this program, join the waitlist and get ready to transform your styling business.

Linking to clothes is easy. It’s our nature to want to share and recommend things we like and think are fun. But this is what influencers do. And while I work with a fair number of women who are influencers and stylists, it’s difficult to be successful at both. So if you’ve been straddling the line or excessively linking and doing little else, it’s time for you to engage in a more strategic approach that’ll lead to financial success and a loyal following.In this episode of The Six Figure Personal Stylist podcast, you’ll learn about the drawbacks of frequently sharing clothes links without a clear strategy. I’ll teach you how excessive linking hinders your growth and more effective ways of using links for your business.4:12 - Why linking to clothes is such a popular technique of personal stylists6:49 - The limitations of relying solely on linking for a styling business11:42 - How excessive linking impacts the perception others have of your business19:37 - Your priority for your clients as a personal stylist22:27 - Three effective ways to use links to grow your styling business with integrityMentioned In The Best (& Worst) Ways to Use Linking to Clothes to Grow Your BusinessLeave No Social Proof Behind In Your Personal Styling BusinessProfit Accelerator WaitlistFollow Nicole on InstagramLeave a rating and reviewYou do not have to stay stuck in second guessing yourself in your business for another season. I'm about to open the doors to my exclusive group program, the Income Accelerator.There are only eight spots in this program, join the waitlist and get ready to transform your styling business.

What are you willing to do to have the kind of clients you want and style them the way you want to? Are you willing to accept that some conceptions you have about business are mere myths?You’re leaving a lot at stake if you don’t understand the styling marketplace. Unfortunately, so much of the business training in this industry leaves much to be desired. I’ve seen how easy it is for stylists to let these beliefs fill them with anxiety and self-doubt for years when it could’ve been avoided with more knowledge about the marketplace and its possibilities for their business.In this episode of The Six Figure Personal Stylist podcast, you’ll learn about the biggest misconceptions you might have as a stylist about committing to a niche or a type of client. I’ll give you a little insight into the marketplace and demand for styling services, as well as share how these false beliefs are holding your business back and costing you money.5:46 - The myth that you’ll get clients without a niche just by using the right marketing mechanism12:17 - The myth that you can find your ideal client just by using this outdated model15:26 - What your ideal client isn’t telling you and the balancing act you have to provide in your messaging22:58 - Why the old model of identifying ideal clients is now out of style26:43 - The myth that you’ll inevitably get bored by going all in on one niche or type of client31:23 - Why you can let go of the lingering fear of leaving people out if you pick a nicheMentioned In Three Misconceptions About Your Ideal Styling Client That Are Costing You MoneyThree Mindset Shifts You Need as a Six-Figure Personal StylistTransactional Styling Defined: How to Be a Successful Transactional Personal StylistTransformational Styling Defined: How to Be a Successful Transformational Personal StylistFollow Nicole on InstagramLeave a rating and reviewYou do not have to stay stuck in second guessing yourself in your business for another season. I'm about to open the doors to my exclusive group program, the Income Accelerator.There are only eight spots in this program, join the waitlist and get ready to transform your styling business.

Have you ever had the thought, “If I could just go viral and expose my business to a bigger audience, I’d have it made?” So many entrepreneurs do and can’t imagine being unsatisfied with their business in that scenario.Marie Zydek has 10+ years of experience and a long list of clients. She’s also a marketing superstar who has gone viral (more than once) and seen an influx of interest and even more clients. But despite doing well financially, something felt...off, and she came to me feeling burned out.In this episode of The Six Figure Personal Stylist podcast, you’ll learn why going viral as a personal stylist may not be the gift you think it is. Marie will also share the changes we made to her business (and why) so that you can apply her wisdom to feel the way you want to feel in your business.3:05 - How Marie got her first private styling client and why she reached out to me8:00 - Why Marie’s experience of going viral on TikTok was so stressful11:25 - What Marie had to let go of to supercharge her revenue14:50 - How Marie developed her marketing superpower20:36 - The thinking process involved in helping Marie create a niche that works for her23:02 - The most nerve-wracking part for Marie in adjusting her business and how she worked through it26:29 - Changes on the technical side and newer sales processes that Marie had to learn29:57 - What Marie finds most exciting about her personal styling business after all the changesMentioned In How Marie Zydek Made the Change from Transactional to Transformational Personal StylistMarie Zydek Styling | TikTok | Facebook | Instagram | Pinterest | X/TwitterTransactional Styling Defined: How to Be a Successful Transactional Personal StylistTransformational Styling Defined: How to Be a Successful Transformational Personal StylistFollow Nicole on InstagramLeave a rating and reviewYou do not have to stay stuck in second guessing yourself in your business for another season. I'm about to open the doors to my exclusive group program, the Income Accelerator.There are only eight spots in this program, join the waitlist and get ready to transform your styling business.