Why Your Marketing Might Not Be the Problem In Your Personal Styling Business

Let’s be real—if you’re a personal stylist and a business owner, you’ve definitely been hit with shiny object syndrome. It's difficult to focus on what matters when growing your business when new ideas keep popping up. That rush of excitement when a new idea strikes, and you can’t help but start dreaming about how amazing it’ll be. Maybe you even grab your journal and start mapping it all out. But then, doubt creeps in. “Is this the right move for my business? Should I even be going after this?”In this episode of The Six Figure Personal Stylist Podcast, I’m sharing the exact process I use (and teach my clients!) to make smart decisions when new ideas come knocking. You’ll walk away with a framework that’ll help you navigate those tempting creative sparks and feel more confident in your decision-making for the long haul.4:09 - Why your excitement about new ideas fades and how to figure out which ideas are worth chasing7:43 - The sneaky risks new ideas can pose to your business, especially in marketing, partnerships, and hiring16:47 - Things to consider before making changes to your established services21:46 -What to think about when you’re dreaming up a new service for clients25:18 - The four-question framework to help you figure out if a new idea for your business is worth pursuingMentioned In 4 Questions to Help You Focus on What Matters When Growing Your BusinessFollow Nicole on InstagramLeave a rating and review

Four factors that will impact your business results as a personal stylist more than anything else. Many people avoid talking about them. But if you don’t overcome them, then no strategy, pricing structure, certification, trend, or business formula will help you.In this episode of The Six Figure Personal Stylist Podcast, we’ll dive into a topic that’s been on my mind for almost two years. I’ll reveal four critical but unexpected things that can significantly affect your business and how to address them so they stop getting in the way of your success.3:05 - Why you need to learn how to regulate your nervous system and some techniques that have helped me8:53 - The controversial factor that can covertly play a crucial role in your business growth (or lack thereof) and what to do about it13:55 - How your beliefs about money and abundance can influence your financial success and mindset and how to work through it18:53 - How your fear of visibility can show up in the way you do business and impact your brandMentioned In 4 Unexpected Things That Impact Your Business Success as a StylistFollow Nicole on InstagramLeave a rating and review

Are you attracting clients who consistently try to cut corners in your process, are uncommunicative, or perhaps overcommunicate and constantly call or text about trivial things? Having non-ideal clients can be a super frustrating experience! But there are definitely things you can do to get more of the right type of client.In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about key strategies to help you elevate the type of client you attract and keep the ones you would like to work with. I’ll highlight how your marketing craftsmanship, communication operations, and more are crucial for finding and maintaining great relationships and even accelerating repeat business with dream clients.4:01 - How to craft your marketing message effectively to attract dream clients8:43 - The number one thing people miss when marketing their styling business11:21 - An example of how you can reveal your expectations of clients in your marketing messaging15:01 - Other specific traits you might want to highlight in your marketing to call in dream styling clients22:11 - The role of sales calls and the sales process in attracting your ideal clients26:00 - How to position yourself as a personal styling expert (and how I used to get this wrong)29:33 - One mistake to avoid on your sales call and how to get your client in an ideal client space37:38 - A reminder if you’ve not had great client experiences and a quick recapMentioned In How to Call in Dream Clients as a Personal StylistOvercome Perfectionism and Unleash Your Business Potential with Kristen CainFollow Nicole on InstagramLeave a rating and review

New marketing efforts give you, at best, a 20% chance of landing a sale. But with established clients, your chances of a repurchase go up to 60 or 70%...as long as they’re happy with your services. These clients are the key to repeat business and a six-figure income, but you have to give them a six-figure experience to match.In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about the importance of creating a six-figure styling experience for your clients to enhance retention and marketing. I’ll reveal the signs of a poor client experience, discuss the systems needed for a positive client experience, and give you ways to create and implement what you need without overwhelming yourself.1:03 - The importance of creating a good client experience and how it connects to all aspects of your business5:24 - Signs that can indicate a poor experience for your client12:50 - How systems can help you enhance your client’s experience20:34 - Systems you need to make everything better and more effective for you and your clients25:55 - How you can create reliable systems for more efficient client interactions Mentioned In Create a Six-Figure Styling Experience That Encourages Client RetentionHoneyBookFollow Nicole on InstagramLeave a rating and review

As a personal stylist, you have expertise and the ability to transform lives, so why do you hesitate when it comes to pricing your personal styling services? Your pricing should go beyond simply calculating the cost based on the number of clients you want and your desired income. It needs to illustrate an understanding of your true value as a personal stylist which should, in turn, be reflected in your marketing, messaging, and client experience.In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about the importance of pricing your services based on value rather than just time. I’ll discuss the confusion around pricing and value, explore the psychology of pricing and the hourly rate mentality, address imposter syndrome and its relation to pricing, and more!4:15 - Why asking for a simple pricing formula for your services doesn’t help and the benefit (and expectations) of having a higher price9:37 - Where many stylists stumble when transitioning to package-based pricing and how to start thinking differently about your pricing14:40 - The need to account for different markets in your pricing16:35 - What you should do before you make your business official and how to get to value-based pricing with confidence21:34 - What imposter syndrome really is and three things you can do to avoid feeling it29:11 - Why pricing your offers isn’t just about making moneyMentioned In The No BS Guide to Pricing Your Personal Styling Services for ProfitWhy Discounts Are Not the Slow Season Solution for Your Styling BusinessFollow Nicole on InstagramLeave a rating and review

Want to know the real secrets of successful stylists who are killing it in right now and achieving consistent six-figure incomes? If you think it’s just rooted in strategic actions, think again!In this episode of The Six Figure Personal Stylist podcast, you’ll gain valuable insights into the behaviors and mindset that distinguish high-earning stylists. I’ll reveal how their actions and beliefs contribute to their high level of success and give you actionable advice to help you elevate your own styling business.3:20 - The power of making moves in your business without evidence and how to become the type of person who does that8:22 - How the marketing audience for consistent six-figure-earning stylists is different from those who struggle18:10 - Why not waiting is a big key to becoming a six-figure personal stylist20:20 - Why acting quickly and testing ideas without obsessing over perfection helps high-earning stylists evolve and stay ahead of the game27:36 - What successful stylists understand about self-doubt and setbacks that unsuccessful ones don’t31:08 - How stylists who are killing it right now approach their goals, aspirations, and mindsetMentioned In What Personal Stylists Who Are Killing It Right Now Do DifferentlyProfit Accelerator WaitlistTransformational Styling Defined: How to Be a Successful Transformational Personal StylistFollow Nicole on InstagramLeave a rating and review

Are you an established personal stylist seeking to revitalize your business? I’m offering a comprehensive coaching course designed specifically for you! The Income Accelerator program is about to open again soon, and this is the last call for you to get on the waitlist today. But what’s the program all about, and why should you join?In this episode of The Six Figure Personal Stylist Podcast, we’ll deep dive into the Income Accelerator. I’ll discuss the process I take people through inside the program and its goals and tangible benefits, while revealing valuable insights and practical advice you can apply to enhance your business even if you’re not interested in joining right now.1:36 - A couple of benefits you’ll get from listening to this episode even if you have no immediate intention to join4:31 - What the Income Accelerator program is about, why I’m qualified to offer it, and what you need to be a good fit for it9:57 - How you should tailor your marketing efforts, regardless of your pricing13:50 - Where I see a lot of talented, experienced stylists getting stuck16:18 - The kind of offers that enhance client satisfaction, recommendations, and repeat business while reducing burnout20:53 - What this program teaches you about improving client interaction and research25:03 - What we cover inside the Income Accelerator, week by week33:27 - The biggest benefit of being a part of this group program35:39 - The two levels of access offered, what they cost to join, and what you get in each level as a memberMentioned In How the Income Accelerator Program Can Elevate Your Styling BusinessIncome Accelerator WaitlistEvolving your Personal Styling Business Strategy and What’s Working NowMastering Accountability as Your Superpower Unlocks Business SuccessHow Marie Zydek Made the Change from Transactional to Transformational Personal StylistFollow Nicole on InstagramLeave a rating and review

Do you think of yourself as a perfectionist? If so, you might be letting it hold you back and hide the personal stylist potential within you without even knowing it!With over two decades of experience, Kristen Cain’s journey as an established stylist is an inspiring one. Like many, she started in retail before eventually establishing her own business and taking it to new heights. But her story also delves deep into something I see holding so many stylists back: a penchant for being a perfectionist.In this episode of The Six Figure Personal Stylist Podcast, you’ll hear how Kristen’s perfectionism kept her stuck and gain insights on overcoming the perfectionist in you. She’ll also share her personal experiences in building a more sustainable styling business through leveraging online platforms and provide actionable advice to help you unlock your potential.2:24 - How Kristen got into retail and started transitioning into a personal styling business6:22 - What prompted Kristen to start treating her business as a real business instead of a glorified hobby and the key to handling perfectionism11:17 - The biggest areas where Kristen felt most paralyzed by her perfectionism17:31 - How Kristen began her Youtube channel and then started leveraging it for her styling business23:18 - How hiring a coach is helping Kristen take her business to the next level31:02 - An example of how Kristen executed one of the processes taught in the Income Accelerator program34:29 - How implementing small changes in her sales systems just helped Kristen book an ideal client in a couple of days38:04 - What most excites Kristen about her business going forwardMentioned In Overcome Perfectionism and Unleash your Business Potential with Kristen CainKristen Cain Style | YouTube | InstagramThe Four Tendencies by Gretchen RubinIncome Accelerator WaitlistFollow Nicole on InstagramLeave a rating and review

Do you believe the key to success in your styling business lies in the latest marketing tactics, hashtags, and hooks? It’s a common misconception to think that your marketing is your problem, when that’s not necessarily the case. Rather than get caught in the whirlwind of tactics, let’s focus on what the real problems might be.In this episode of The Six Figure Personal Stylist podcast, you’ll discover the types of issues you can easily mistake as marketing problems in your business. I’ll share foundational aspects of business building that naturally support and amplify effective marketing, leading to more meaningful client interactions and sustainable success.4:02 - What you’re missing when you obsess over implementing marketing tactics8:40 - What you might encounter that you mistakenly think reflects a marketing problem16:59 - How you mistake a lack of systems in your business as a marketing issue22:51 - How a lack of sales skills can cause you to misdiagnose your problem25:34 - The trouble with not having a deep mastery of your services33:52 - Why you don’t always need to have certain styling services as part of your package36:05 - The importance of looking at your self-concept when you think you have a marketing problemMentioned In Why Your Marketing Might Not Be the Problem In Your Personal Styling BusinessProfit Accelerator WaitlistFollow Nicole on InstagramLeave a rating and review

The 2020 pandemic revolutionized the personal styling industry in ways that many have yet to fully comprehend. As the world shifted dramatically, so did consumer behaviors and industry standards, which have now created a new landscape that personal stylists must navigate. I want to provide you with some essential insights into adapting business strategies so you can thrive in a post-pandemic environment.In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about the critical changes that have occurred. I’ll talk about how pre-pandemic practices no longer apply, and why understanding these shifts is crucial for anyone in the personal styling profession.1:00 - How the pandemic disrupted traditional visibility methods for personal stylists6:41 - How I know the changes in the industry are so sweeping post-pandemic14:15 - The rise of virtual services and the collapse of traditional business models19:27 - How the shift toward personal and individualistic style preferences has impacted styling services24:30 - How people’s higher expectations of businesses they buy from affect personal stylists32:39 - What is really working in the post-pandemic landscape we’re in nowMentioned In Evolving Your Personal Styling Business Strategy and What's Working NowProfit Accelerator WaitlistThree Misconceptions About Your Ideal Styling Client That Are Costing You Money How to Start Falling in Love With Selling Your Styling ServicesFollow Nicole on InstagramLeave a rating and review