MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%

13/6/2024

The MadTech Podcast

0:00

2:40

On today's MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8% in 2024; Paramount and Skydance Merger Off the Table

Altri episodi di "The MadTech Podcast"

MadTech Daily: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue
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On today's MadTech Daily: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering
BBC Studios’ Jasmine Dawson on Authenticity, Brand Partnerships and Content Monetisation
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On this MadTech Podcast special, Aimee Newell Tarín is joined by Jasmine Dawson, SVP Digital at BBC Studios to discuss the role of their digital team, touching on brand and sponsor partnerships, video monetisation and podcast commercialisation.
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MadTech Daily: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%
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TripleLift’s Airey Baringer on Embracing Programmatic Innovation
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MadTech Daily: Meta Delays Training AI on User Data in EU; X Pitches Live Basketball to Advertisers
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MadTech Daily: Spotify's In-house Agency; Pinterest Launch Ad Labs
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On today’s MadTech Daily: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division Further reading • Mat Broughton on advertising's H1 financials • Alessandro de Zanche on the MadTech Podcast
ADZ Strategies’ Alessandro De Zanche on Calls to Ban Fossil Fuel Ads, AI Regulation and TikTok’s Election Protection Measures
14/6/2024
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In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Alessandro De Zanche, independent monetisation consultant at ADZ Strategies, to get into the latest going on in ad tech.
MadTech Daily: Oracle Exits Ad Business; Equativ and Sharethrough to Merge
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On today's MadTech Daily: Danish Media Threatens to Sue OpenAI; Oracle Exits Ad Business; Equativ and Sharethrough Merge to Form one of the Largest Ad Platforms and Marketplaces
Footballco's James Lamon on the Power of Football for Advertisers
13/6/2024
25:11
Euro 2024 is almost upon us. The tournament is set to be one of the most engaged with events in the sporting calendar - so how big is the opportunity in football for brands? To discuss this, we welcome James Lamon, EVP of content and operations at FootballCo. James brings his point of view on what makes football such a powerful vehicle for engagement, how brands can get maximise their involvement, and we discuss Footballco's diverse portfolio of publications.
MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%
13/6/2024
2:40
On today's MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8% in 2024; Paramount and Skydance Merger Off the Table

Altri episodi

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MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%

The MadTech Podcast

Altri episodi di "The MadTech Podcast"

MadTech Daily: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue

BBC Studios’ Jasmine Dawson on Authenticity, Brand Partnerships and Content Monetisation

MadTech Daily: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%

TripleLift’s Airey Baringer on Embracing Programmatic Innovation

MadTech Daily: Meta Delays Training AI on User Data in EU; X Pitches Live Basketball to Advertisers

MadTech Daily: Spotify's In-house Agency; Pinterest Launch Ad Labs

ADZ Strategies’ Alessandro De Zanche on Calls to Ban Fossil Fuel Ads, AI Regulation and TikTok’s Election Protection Measures

MadTech Daily: Oracle Exits Ad Business; Equativ and Sharethrough to Merge

Footballco's James Lamon on the Power of Football for Advertisers

MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%