Footballco's James Lamon on the Power of Football for Advertisers

13/6/2024

The MadTech Podcast

0:00

25:11

Euro 2024 is almost upon us. The tournament is set to be one of the most engaged with events in the sporting calendar - so how big is the opportunity in football for brands?

To discuss this, we welcome James Lamon, EVP of content and operations at FootballCo. James brings his point of view on what makes football such a powerful vehicle for engagement, how brands can get maximise their involvement, and we discuss Footballco's diverse portfolio of publications.

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Footballco's James Lamon on the Power of Football for Advertisers
13/6/2024
25:11
Euro 2024 is almost upon us. The tournament is set to be one of the most engaged with events in the sporting calendar - so how big is the opportunity in football for brands? To discuss this, we welcome James Lamon, EVP of content and operations at FootballCo. James brings his point of view on what makes football such a powerful vehicle for engagement, how brands can get maximise their involvement, and we discuss Footballco's diverse portfolio of publications.
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Footballco's James Lamon on the Power of Football for Advertisers

The MadTech Podcast

Altri episodi di "The MadTech Podcast"

MadTech Daily: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue

BBC Studios’ Jasmine Dawson on Authenticity, Brand Partnerships and Content Monetisation

MadTech Daily: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%

TripleLift’s Airey Baringer on Embracing Programmatic Innovation

MadTech Daily: Meta Delays Training AI on User Data in EU; X Pitches Live Basketball to Advertisers

MadTech Daily: Spotify's In-house Agency; Pinterest Launch Ad Labs

ADZ Strategies’ Alessandro De Zanche on Calls to Ban Fossil Fuel Ads, AI Regulation and TikTok’s Election Protection Measures

MadTech Daily: Oracle Exits Ad Business; Equativ and Sharethrough to Merge

Footballco's James Lamon on the Power of Football for Advertisers

MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%