Why a Big Audience Doesn't Buy | ADHD, Kyrus Keenan Westcott

You're posting consistently, growing your audience, and putting hours into marketing your business. People are watching, liking, and following. But they're not buying.Kyrus Keenan Westcott, known as The Vibe With Ky, has built an audience of more than two million across Facebook and TikTok while working full time as a director of paid media. Diagnosed with ADHD at 35, he's learned how to turn content into a business without making every post a sales pitch.In this conversation, Ky and Skye unpack why a bigger audience doesn't automatically mean more revenue, why selling before building trust can backfire, and how Ky turns engaged followers into paying customers. He shares what he gives away for free, what he charges for, and why he refuses to rely entirely on brand deals or platform income.They also explore how he manages a full-time job alongside his growing business, the systems that help him work with his ADHD, and why he's still cautious about giving up a stable income.You'll learn what actually moves people from following to buying, and how to build income that doesn't depend entirely on someone else's platform.What We CoverWhy a bigger audience doesn't automatically mean more paying customersHow Ky builds trust before selling, and what he gives away for freeTurning engaged followers into customers without constant sales pitchesWhy relying on brand deals and platform revenue puts your income at riskHow Ky manages ADHD, a full-time job, and a business with millions of followersConnect With Kyrus Keenan WestcottKy (Kyrus Keenan Westcott) is a mental health advocate and host of The Vibe With Ky Podcast, which reaches nearly three million followers. Diagnosed with ADHD at 35, he uses humor and honesty to simplify conversations around mental health. He was named one of JCI USA's Ten Outstanding Young Americans in 2023 and keynoted Neuro Diversion 2026.Website: thevibewithky.comSocial: @thevibewithky on all major platformsPatreon: patreon.com/thevibewithkyDigital guidebooks: [link]Want to grow your business?You can use my prioritization filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filterLooking for a coach who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain?I work with one company a month as a fractional consultant and COO, learning about your business and implementing systems that allow both trust & transparency with your team.Book a call and lets discuss : https://tinyurl.com/book-a-call-uoWant to grow your business? You can use my prioritization filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filterLooking for a coach who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain? I work with one company a month as a fractional consultant and COO, learning about your business and implementing systems that allow both trust & transparency with your team. Book a call and let's discuss: https://tinyurl.com/book-a-call-uo

You hired people so you wouldn't have to do everything yourself. So why are you still the one remembering every deadline, chasing every handoff, and checking whether things actually got done?Skye Waterson and Robbie Waterson explain why delegating tasks doesn't always mean delegating the mental load, especially when you have ADHD. Research shows that working memory challenges can make tracking tasks, priorities, and deadlines harder. And when everything lives in your head or gets buried in Slack, your team ends up guessing what matters most.Skye and Robbie share the prioritisation filter they've developed and tested over five years. It puts tasks, real deadlines, and priorities into one shared system so everyone can see what needs to happen next. They also explain why teams resist new systems, how outdated tasks keep wasting time, and how to spot when a delegation problem is actually a training or process problem.The goal isn't another complicated productivity system. It's a business where work keeps moving without you having to remember and chase everything.What We Cover:Why delegating tasks doesn't automatically remove the mental loadWhy even a great assistant needs a shared system to work fromHow Slack handoffs lose priority and turn into constant follow-upsWhy teams resist new task systems and how shared visibility helpsHow one prioritised list shows everyone what needs to happen nextHow to spot outdated tasks, training gaps, and work that's taking too longWant to grow your business? You can use my prioritization filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filterLooking for a coach who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain? I work with one company a month as a fractional consultant and COO, learning about your business and implementing systems that allow both trust & transparency with your team. Book a call and let's discuss: https://tinyurl.com/book-a-call-uo

With ADHD, creative ideas are often the easy part. Starting one is harder. So is the project you were sure about, set down just short of finished, and the shame that follows.In this special episode of the ADHD Skills Lab, Skye Waterson shares a conversation from the ADHD Channel for Women, created by Understood.org. Host Cate Osborn talks with Adam Reid, an Emmy Award-winning writer, director, filmmaker, and producer, in front of a live studio audience. Adam didn't know he had ADHD until he was around 45.Their conversation explores ADHD and creativity, and what happens between having an idea and finishing it. Adam explains how he gives himself permission to start, to be bad at something, and to let an idea become nothing. He describes getting close to the end of a first draft and losing all interest in looking at it again. He talks about putting work away to age instead of automatically calling it a failure, and how pieces of old projects have sometimes found their way back into his creative life years later.Cate brings the harder questions. The frustration of choosing one interest while others wait. The difference between creative potential and finished work. The reality of responsibilities, and the fact that making room for creativity is easier for some people than others. Adam also talks about understanding his strengths, finding people and environments that support how he works, and learning that his worth isn't determined by what he creates.Skye also shares how Adam's experience reminded her of stepping away from academia after her master's degree, spending a year making art and working in a bakery, before returning to complete her PhD.No hustle.No pressure to turn every idea into an achievement.No need to prove your worth through what you produce.What We CoverWhy starting can be the hardest part, and how Adam gives himself permission to beginWhy Adam thinks of ideas as seeds rather than children to protectWhat happens when interest fades before a project is finishedHow strengths, supportive people, and the right environments influence creativityLate ADHD diagnosis, masking, and separating self-worth from creative outputWant to hear more?Listen to more episodes of the ADHD Channel for Women from Understood.org:https://lnk.to/adhdchannelforwomenFD!theadhdskillslabWant to grow your business? You can use my prioritization filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filterLooking for a coach who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain? I work with one company a month as a fractional consultant and COO, learning about your business and implementing systems that allow both trust & transparency with your team. Book a call and let's discuss: https://tinyurl.com/book-a-call-uo

With ADHD, a quick client callback runs long, you lose track of time, and the work you meant to do is still sitting there. Dr. Jessica McCarthy stopped taking those calls.Dr. McCarthy is a licensed clinical psychologist and clinical neuropsychologist, and the founder and clinical director of Elements Psychological Services, a two-location assessment and therapy practice in New Jersey. She has ADHD and runs the practice around it.She walks Skye through what she handed off, what she kept, and the one test she applies to every task. She also shares the automated billing mistake that told her whole practice she had changed her name before she was ready to say why.What We CoverHer test for any task: if it takes too much time, it gets handed off or it does not get doneWhy call backs were one of the first things to goWhy digital records are harder on ADHD working memory than a stack of paperWhat went wrong when an automated system ran exactly as designedThe part of her marketing she is still not willing to hand overConnect With Dr. Jessica [email protected]@elements_psychDr. McCarthy is a licensed clinical psychologist and neuropsychologist, specializing in neuropsychological and psychoeducational assessments and cognitive-behavioral therapy for children through adults. She focuses on neurodivergent populations, including ADHD, autism, and learning differences, and conducts medically-driven assessments for conditions like TBI, stroke, and dementia. Dr. McCarthy uses evidence-based behavior therapies such as ACT and CBT, and enjoys working with young adults and women of all ages navigating life transitions. Her approach emphasizes understanding the brain-behavior relationship and providing actionable recommendations for patients and families. She has worked in schools, medical settings, and private practice, offering a wide range of specialty care. Dr. McCarthy is also a recognized speaker and media contributor on topics related to neuropsychology and mental health.Want to grow your business? You can use my prioritization filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filterLooking for a coach who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain? I work with one company a month as a fractional consultant and COO, learning about your business and implementing systems that allow both trust & transparency with your team. Book a call and let's discuss: https://tinyurl.com/book-a-call-uo

You finally hire people to get some time back. Then somehow you have even more to keep track of.What did you delegate? Is it getting done? What did you tell them was most important? Where is everyone actually spending their time?For ADHD business owners, growing a team can make it feel like the systems you spent years building for yourself suddenly stop working.Skye Waterson and Robert Waterson look at why. Working memory was already carrying too much when you were managing your own tasks. Now you're trying to keep track of other people's work too, and hiring one highly organized person or adding more AI doesn't necessarily solve the problem.This episode is about why getting tasks out of your head becomes even more important once you're leading a team, and why your personal productivity system eventually needs to become a shared one.Next episode, Skye and Robert get into exactly how to build that shared system.What We Cover:Why the systems that worked when it was just you can break down once you have a teamWhy ADHD leaders can lose track of tasks after they've delegated themHow hiring an organized person can help without solving the underlying problemWhy AI and automation can become more things you have to remember and monitorWhy one shared system lets you see priorities without constantly chasing your teamWant to grow your business? You can use my prioritization filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filterLooking for a coach who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain? I work with one company a month as a fractional consultant and COO, learning about your business and implementing systems that allow both trust & transparency with your team. Book a call and let's discuss: https://tinyurl.com/book-a-call-uo

You are working every spare minute, and the business still is not growing the way it should.Amy Marie Hann spent 10 years hustling in a sales business that never really scaled. She worked constantly, burned out, and eventually realized that more effort was not going to fix the way the business was built.Amy is the creator of Master the Mundane, a book and membership community for mothers with ADHD. In this conversation, she explains why people with ADHD can stay with the wrong thing for too long, how slowing down brought back her clarity, and why she built her next business around the life she actually wanted to live.She also shares why she grew her team and then deliberately made it smaller, how she uses numbers to keep new ideas and emotions from driving business decisions, and where AI genuinely helps her without replacing her own thinking.You will hear what changed when Amy stopped measuring progress by how hard she was working and started building a business she could actually sustain.What We CoverWhy ADHD hustle can create a lot of activity without creating growthWhy sticking with the wrong thing too long can be a bigger problem than quitting too soonHow slowing down gave Amy more clarity and creativityWhy Amy grew her team, then deliberately went lean againHow tracking numbers helps separate good decisions from rejection sensitivity and new ideasConnect With Amy Marie HannWebsite: https://www.amymariehann.com/Instagram: @amymariehannWant to grow your business? You can use my prioritization filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filterLooking for a coach who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain? I work with one company a month as a fractional consultant and COO, learning about your business and implementing systems that allow both trust & transparency with your team. Book a call and let's discuss: https://tinyurl.com/book-a-call-uo

You start an email, remember a purchase, open another tab, and suddenly five tasks are each 20 percent done. For adults with ADHD, working memory problems don't necessarily disappear with age.Skye Waterson and Robert Waterson unpack a 2013 meta-analysis of 38 studies on working memory in adults with ADHD. The researchers expected older adults to perform better. Instead, the review found adults with ADHD performed moderately worse on both verbal and visual working memory tasks, with age not changing the overall picture.Then Skye and Robert get practical: how to stop relying on your head to hold everything. They cover one central place for tasks, low-friction capture, redundant reminders, recording tools, and physical cues you can't ignore.The goal isn't to remember harder. It's to build a system that means you don't have to.Want Skye's prioritization filter? DM me “prioritize” and she'll send it to you for free.What We Cover:What 38 studies reveal about working memory in adults with ADHD, and why age didn't change the pictureWhy every task needs one central, ranked location instead of scattered notesHow redundant reminders and physical cues help when working memory failsWhy a five-minute post-meeting dictation can catch what AI summaries missWant to grow your business? You can use my prioritization filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filterLooking for a coach who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain? I work with one company a month as a fractional consultant and COO, learning about your business and implementing systems that allow both trust & transparency with your team. Book a call and let's discuss: https://tinyurl.com/book-a-call-uo

Rejection sensitive dysphoria gets talked about constantly in ADHD spaces, but there isn't much research behind it yet.In this Research Recap, Skye and Will unpack a small study that tried to measure what happens when people with ADHD symptoms experience social exclusion. Using a deliberately unfair ball-tossing game, researchers compared how rejected participants said they felt with changes in their heart rate and blood pressure.The results didn't line up the way researchers expected. This isn't proof that RSD is or isn't real. It's a look at what one study found, where the results got messy, and why measuring rejection sensitivity is more complicated than it sounds.Want more of Will's work? Visit HackingYourADHD.com or subscribe on YouTube.What We Cover:How the Cyberball task was used to create social exclusion in a lab settingWhy participants reported feeling excluded while the physiological data didn't show the expected responseThe unexpected drop in blood pressure and what researchers thought might explain itWhy self-reported rejection sensitivity didn't line up neatly with ADHD measuresHow the study's small, self-selected sample limits what we can concludeWhy this paper raises useful questions without settling whether RSD is realWant to grow your business? You can use my prioritization filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filterLooking for a coach who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain? I work with one company a month as a fractional consultant and COO, learning about your business and implementing systems that allow both trust & transparency with your team. Book a call and let's discuss: https://tinyurl.com/book-a-call-uo

You hired help. You still find yourself taking things back on.Kara Kushnir built A Work of Heart Counseling and Wellness from a part-time practice into a fifteen-provider team. But growing the team meant learning that she couldn't keep doing everything herself.In this episode, Kara talks about the temptation to say yes to everything, the burnout that follows, and how she learned to delegate, ask for help, and build a team she trusts enough to tell her no.What We CoverWhy trying to do everything yourself is a direct route to burnoutWhy Kara still catches herself taking on work she should delegateHow saying yes to too much led to overwhelm and depletionWhy asking for help and knowing who to ask are skills you can buildHow transparency about her weaknesses changed the relationship with her teamWhy knowing what you're not good at is part of building a healthier businessConnect with Kara:A Work of Heart CounselingInstagram: A Work of Art CounselingInstagram: Taking CaraWant to grow your business? You can use my prioritization filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filterLooking for a coach who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain? I work with one company a month as a fractional consultant and COO, learning about your business and implementing systems that allow both trust & transparency with your team. Book a call and let's discuss: https://tinyurl.com/book-a-call-uo

ADHD treatment works. But does it keep working the same way eight years later?In this Research Recap, Skye and Will dig into the MTA study, one of the largest and most influential ADHD treatment studies ever conducted, and what researchers found when they followed the same kids over eight years.They unpack why the strong early treatment gains had disappeared by year eight, why medication use dropped dramatically over time, and the surprising finding that even the group still taking medication didn't maintain the same early advantage.They also look at what happens as kids move into middle school, when organizational demands increase and strategies that worked before may no longer be enough.Importantly, they separate what the research actually tells us from what it still can't explain.Want more of Will's work? Visit HackingYourADHD.com or subscribe on YouTube.What We Cover:Why the MTA study's early treatment gains had disappeared by year eightWhy only about a third of participants were still using medicationWhat the research does and doesn't tell us about stopping medicationWhy changing life demands can require changing ADHD strategiesWhat the middle school research suggests about symptoms at home versus schoolWhy "pills don't teach skills" matters when thinking about long-term ADHD managementWant to grow your business? You can use my prioritization filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filterLooking for a coach who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain? I work with one company a month as a fractional consultant and COO, learning about your business and implementing systems that allow both trust & transparency with your team. Book a call and let's discuss: https://tinyurl.com/book-a-call-uo