Sober Powered: The Neuroscience of Being Sober podcast

E339: “I Should Be Past This”: Understanding Alcohol Cravings

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You can be happy you quit drinking and still have a moment when a drink sounds good. What can make that moment especially difficult is what you think it says about you. “I thought I was past this. Why do I still want alcohol? Have I actually accepted sobriety?”

You may have expected that, eventually, being committed would mean you stopped wanting it so when a craving appears, it raises a bigger question: “Am I going to spend the rest of my life thinking about this?”

That’s a lot to conclude from one moment. But if you’ve been using the absence of cravings as proof that you’re doing well, having one can feel like evidence that something’s wrong. Today, I want to look at how that happens, when acknowledging a desire turns into bargaining, and what responding differently actually accomplishes.



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Disclaimer: all of the information described in this podcast is my interpretation of the research combined with my opinion. This is not medical advice.


References

  1. Zaiser J, Hoffmann S, Zimmermann S, et al. Individual stress reactivity predicts alcohol craving and alcohol consumption in alcohol use disorder in experimental and real-life settings. Transl Psychiatry. 2025
  2. Zhao J, Linn BK, Stasiewicz PR, Wilding GE, LaBarre C, Bradizza CM. Mechanisms of behavior change during alcohol treatment among negative affect drinkers: a time-varying effect model analysis using 84 consecutive days of ecological momentary assessment. Psychol Addict Behav. 2024



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