Cutting Corners With Your Brand

Alex and Rob talk about setting up Casaprima's brand and the tricks, tips and strategies that help you keep your brand lightweight and effective in the early days of your business. -- Full show notes and links at https://www.modular.studio/podcast/cutting-corners-with-your-brand

The right photos can make all the difference when selling products (and even services) online. Rob and Alex discuss what you need to show to give visitors enough information to make a sale. -- Full show notes and links at https://www.modular.studio/podcast/taking-photos-for-your-ecommerce-website

Alex has launched an online store. Let's learn from his mistakes. -- Full show notes and links at https://www.modular.studio/podcast/we-opened-an-ecommerce-store-called-casaprima

No episode this week due to lockdown. We'll be back next week.

Rob and Alex discuss the brands that have impressed them lately and highlight the lessons to be learned from them. -- Full show notes and links at https://www.modular.studio/podcast/brands-we-love-2

Rob and Alex give specific copywriting tips with a template for what to write at the top of your website. -- Full show notes and links at https://www.modular.studio/podcast/more-website-copywriting-tips

Alex and Rob talk about copywriting and outline some simple rules that will instantly improve the writing on your website. -- Full show notes and links at https://www.modular.studio/podcast/how-to-write-real-good-on-your-website

Rob talks about the importance of reducing customer stress during the sales process and highlights some examples of good stress management in different industries. -- Full show notes and links at https://www.modular.studio/podcast/the-stress-zone

Alex and Rob discuss the risks and opportunities of publicly supporting International Women's Day, Pride Month & Black History Month and try to avoid being cancelled while doing it. -- Full show notes and links at https://www.modular.studio/podcast/virtue-signalling

The value of good design is hard to understate but also tricky to measure. Alex breaks down a report from brand data firm Designanalytics and puts an actual dollar value on one pet food brand's packaging redesign. -- Full show notes and links at https://www.modular.studio/podcast/what-good-design-is-worth-in-dollars