Why Lenders Always Win & How to Become One with Solomon Suleymanov

It’s been a bloody tough ride for real estate investors in the past couple of years… But is the tide finally turning in multifamily real estate? After months of market volatility, interest rate hikes, and price discovery, we’re now seeing massive opportunities for savvy investors who are ready to act.In our FREE State of the Market Webinar, we break down the Q3 landscape—what’s happening behind the headlines, where the best deals are hiding, and why deep discounts could lead to outsized returns in the next 12–24 months.Is now the time to get back in the game? Tune in and find out. Key Takeaways: 00:00 Intro 02:25 Who are we?03:33 The past webinars and current market conditions04:13 Record-breaking growth period ahead? 07:14 What’s happened in the past 6 months10:54 Where are we today? Distressed landscape and deal flow14:54 Supply and rent growth 18:47 Capital markets 25:49 How we are capitalizing on these opportunities28:59 Q&A session 48:07 Outro Additional resources: ➡️ Visit https://reedgoossens.com/ and:• Invest passively in multifamily real estate • Get FREE access to my 100% Passive Real Estate Investment Masterclass• Take a look at my portfolio• Get FREE multifamily real estate resources ➡️ Follow me on social media:• LinkedIn: https://www.linkedin.com/in/reed-goossens-b2a6a933/ • Instagram: https://www.instagram.com/reedgoossens/ • Facebook: https://www.facebook.com/reed.goossens/ ➡️ Subscribe to my podcast: • YouTube: @ReedGoossensREI • Apple: https://apple.co/44MiDN7 • Spotify: https://spoti.fi/45fVIcR • Stitcher: https://bit.ly/3OHHJqJ • Soundcloud: https://soundcloud.com/investing-in-the-us —Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!Follow so you never miss an episode!

💸 Invest passively in multifamily real estate: https://reedgoossens.com/ When deals slowed down, Robert Pereira didn’t wait around, instead, he built his own property management company.Robert is a former engineer turned real estate operator and the founder of ARC Multifamily Group, with over 2,500 units under management. In this episode, he shares with us how going in-house helped him cut costs, boost control, and build a stronger, more sustainable business.We talk about what it took to make that shift, who he hired, and how he’s using debt funds and development to keep growing, even in today’s tough market.If you’re thinking about taking more ownership of your operations, this episode’s for you.Tune in now!—Key Takeaways: 00:00 Intro03:37 How Robert made his first ever dollar05:20 Making the shift07:49 Property management integration12:50 Why you need to bring property management in-house19:00 Using debt funds for growth21:19 Robert’s top three investing tips23:58 Outro—Additional resources: ➡️ Visit https://reedgoossens.com/ and:• Invest passively in multifamily real estate • Get FREE access to my 100% Passive Real Estate Investment Masterclass• Take a look at my portfolio• Get FREE multifamily real estate resources ➡️ Follow me on social media:• LinkedIn: https://www.linkedin.com/in/reed-goossens-b2a6a933/ • Instagram: https://www.instagram.com/reedgoossens/ • Facebook: https://www.facebook.com/reed.goossens/ ➡️ Subscribe to my podcast: • YouTube: @ReedGoossensREI • Apple: https://apple.co/44MiDN7 • Spotify: https://spoti.fi/45fVIcR • Stitcher: https://bit.ly/3OHHJqJ • Soundcloud: https://soundcloud.com/investing-in-the-us —Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!Subscribe/Follow so you never miss an episode!

Our recent economic climate has created the perfect opportunity to acquire undervalued properties, and no one knows this better than Solomon Suleymanov.Solomon is a real estate investor turned private lender who transitioned in order to offer better capital solutions for real estate investors.Once Solomon realized that lenders consistently made profit, he decided to make the shift from fixing and flipping properties to private lending and co-founded We Lend, a tech-based private lending platform that’s revolutionizing the industry.In this episode, Solomon will be discussing his professional transition, how his company We Lend is constantly adapting to the market, the importance of liquidity and flexibility in both real estate and lending, and more.Let’s dive in.Key Takeaways: 00:00 Intro01:55 Solomon’s first ever dollar05:04 The evolution of the private money lending space11:52 Partnering with warehouse lines of credit19:20 How long are private lender loans out on the street?22:53 2008 vs now27:59 Solomon’s top five investing tips34:01 OutroAdditional resources: ➡️ Reach out to Solomon Suleymanov: • Website: https://www.welendllc.com/ • LinkedIn: https://www.linkedin.com/in/solomon-suleymanov-86b695102/ ➡️ Visit https://reedgoossens.com/ and:• Invest passively in multifamily real estate • Get FREE access to my 100% Passive Real Estate Investment Masterclass• Take a look at my portfolio• Get FREE multifamily real estate resources ➡️ Follow me on social media:• LinkedIn: https://www.linkedin.com/in/reed-goossens-b2a6a933/ • Instagram: https://www.instagram.com/reedgoossens/ • Facebook: https://www.facebook.com/reed.goossens/ ➡️ Subscribe to my podcast: • YouTube: @ReedGoossensREI • Apple: https://apple.co/44MiDN7 • Spotify: https://spoti.fi/45fVIcR • Stitcher: https://bit.ly/3OHHJqJ • Soundcloud: https://soundcloud.com/investing-in-the-us —Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!Follow so you never miss an episode!

The market’s shifted—and the savvy investors are already adjusting.In this week’s episode, I’m joined by the absolute legend Marcin Drozdz, a guy who’s raised over nine figures in private capital and built a serious portfolio in U.S. multifamily real estate, all while living up in chilly Canada!We dive deep into how the current commercial real estate environment mirrors 2008, and more importantly, how experienced operators like Marcin are gearing up for what’s coming next. From interest rate shocks to investor jitters and bank-driven distress, we pull back the curtain on what’s really happening in the market.Tune in!Key Takeaways: 00:00 Intro01:58 How Marcin made his first dollar as a kid06:09 Marcin’s real estate business today08:15 Parallels between 2008 and 2024 10:21 JOBS Act, inflation, and asset values17:16 Real estate market trends and predictions 25:12 The construction gap26:41 Future plans29:16 Top 5 investing tips33:07 Outro Additional resources: ➡️ Reach out to Marcin Drozdz: • Website: https://www.marcindrozdz.com/ • LinkedIn: https://www.linkedin.com/in/marcindrozdz/ ➡️ Visit https://reedgoossens.com/ and:• Invest passively in multifamily real estate • Get FREE access to my 100% Passive Real Estate Investment Masterclass• Take a look at my portfolio• Get FREE multifamily real estate resources ➡️ Follow me on social media:• LinkedIn: https://www.linkedin.com/in/reed-goossens-b2a6a933/ • Instagram: https://www.instagram.com/reedgoossens/ • Facebook: https://www.facebook.com/reed.goossens/ ➡️ Subscribe to my podcast: • YouTube: @ReedGoossensREI • Apple: https://apple.co/44MiDN7 • Spotify: https://spoti.fi/45fVIcR • Stitcher: https://bit.ly/3OHHJqJ • Soundcloud: https://soundcloud.com/investing-in-the-us —Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!Follow so you never miss an episode!

What if you could build your own rental portfolio without the headache of rehabbing old properties?In this episode of Investing in the US, I had the pleasure of speaking with Jim Sheils. Jim is a real estate expert with extensive knowledge in the build-to-rent (BTR) niche. He is a partner in Southern Impression Homes, a company that specializes in building rental portfolios in Florida's high-growth markets for individual investors and institutional buyers. Together, we explore the growing potential of the BTR niche and why infill lots in established neighborhoods are outperforming the traditional turnkey model by all metrics. We also discuss common property management challenges, how Jim’s company survived the pandemic without bank financing, and the benefits of vertically integrated operations. Let’s jump right in. Key Takeaways: 00:00:00 Intro 00:01:28 How Jim made his first dollar as a kid00:01:48 Jim’s journey into real estate investing00:07:59 Turnkey 2.0 explained00:14:35 The changing dynamics in the real estate market00:20:46 Jim’s vertical integration strategy 00:27:02 Top 5 investing tips 00:30:01 OutroAdditional resources: ➡️ Check out Jim Sheils: •  Website: https://jjplaybook.com/ ➡️ Visit https://reedgoossens.com/ and:• Invest passively in multifamily real estate • Get FREE access to my 100% Passive Real Estate Investment Masterclass• Take a look at my portfolio• Get FREE multifamily real estate resources ➡️ Follow me on social media:• LinkedIn: https://www.linkedin.com/in/reed-goossens-b2a6a933/ • Instagram: https://www.instagram.com/reedgoossens/ • Facebook: https://www.facebook.com/reed.goossens/ ➡️ Subscribe to my podcast: • YouTube: @ReedGoossensREI • Apple: https://apple.co/44MiDN7 • Spotify: https://spoti.fi/45fVIcR • Stitcher: https://bit.ly/3OHHJqJ • Soundcloud: https://soundcloud.com/investing-in-the-us —Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!Follow so you never miss an episode!

What if you could grow your business without drowning in debt?Today on the show, I have the pleasure of speaking with Patrick Pychynski, a former U.S. Marine turned business funding strategist who helps entrepreneurs unlock $50,000 to $250,000 in 0% interest business credit. As the founder of Stacking Capital, Patrick breaks down the steps to accessing short-term, high-leverage capital, without touching your personal savings or sacrificing equity.We dive into how Patrick transitioned from military service to entrepreneurship, the “three C’s” of funding (cash flow, collateral, and credit), and how most businesses can build their way toward long-term bankability. Patrick also shares the unique tools and systems he uses to vet clients, streamline credit access, and build a scalable ecosystem of financial services.Curious how to scale a startup responsibly, or if funding is really your constraint? This episode is for you!Let’s jump right in.Key Takeaways: 00:00 Intro 01:44 How Patrick made his first dollar as a kid02:50 Patrick’s journey from the Marine Corps to entrepreneurship 07:20 Patrick’s business and 0% interest business credit 14:28 Do you really need that much funding?19:33 Investing in businesses he’s funding27:14 The brokerage model 29:30 Future plans30:06 Top 5 investing tips33:46 Recap and outro Additional resources: ➡️ Follow Patrick on social media:• LinkedIn: https://www.linkedin.com/in/patrickpychynski/ • Instagram: https://www.instagram.com/itspatrickpy/ • Website: https://stackingsuccess.com/stacking-success-lp ➡️ Visit https://reedgoossens.com/ and:• Invest passively in multifamily real estate • Get FREE access to my 100% Passive Real Estate Investment Masterclass• Take a look at my portfolio• Get FREE multifamily real estate resources ➡️ Follow me on social media:• LinkedIn: https://www.linkedin.com/in/reed-goossens-b2a6a933/ • Instagram: https://www.instagram.com/reedgoossens/ • Facebook: https://www.facebook.com/reed.goossens/ ➡️ Subscribe to my podcast: • YouTube: @ReedGoossensREI • Apple: https://apple.co/44MiDN7 • Spotify: https://spoti.fi/45fVIcR • Stitcher: https://bit.ly/3OHHJqJ • Soundcloud: https://soundcloud.com/investing-in-the-us —Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!Follow so you never miss an episode!

Over-leveraged. Over-optimistic. And out of options. That was the reality for many investors in 2024. But today’s guest, Jonathan Nichols, isn't one of them. Strategic moves and rock-solid asset management kept his portfolio intact, even as foreclosures piled up around him. Jonathan is a real estate investor based in the Dallas–Fort Worth area. He transitioned into real estate investing in 2018, alongside his wife, Paula, after a decade of experience as an aerospace propulsion engineer. They founded Apogee Capital in 2019. In this episode, you’ll learn why most syndicators fail post-acquisition, how short-term rentals gave Jonathan the freedom to play long-term games, and his new approach to avoiding "deal desperation." Tune in! Key Takeaways: 00:00 Intro 02:19 Jonathan’s short-term rental business06:15 Multifamily and turbulence in the market11:21 The importance of asset management15:11 The bigger picture 20:09 Investor sentiment and market opportunities 26:15 Jonathan’s future goals 28:12 Top five investing tips32:22 Recap and outro  Additional resources: ➡️ Learn more about Jonathan Nichols:• Website: https://www.apogeemfc.com/ • Instagram: https://www.instagram.com/multifamilyengineer/  ➡️ Visit https://reedgoossens.com/ and:• Invest passively in multifamily real estate • Get FREE access to my 100% Passive Real Estate Investment Masterclass• Take a look at my portfolio• Get FREE multifamily real estate resources ➡️ Follow me on social media:• LinkedIn: https://www.linkedin.com/in/reed-goossens-b2a6a933/ • Instagram: https://www.instagram.com/reedgoossens/ • Facebook: https://www.facebook.com/reed.goossens/ ➡️ Subscribe to my podcast: • YouTube: @ReedGoossensREI • Apple: https://apple.co/44MiDN7 • Spotify: https://spoti.fi/45fVIcR • Stitcher: https://bit.ly/3OHHJqJ • Soundcloud: https://soundcloud.com/investing-in-the-us —Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!Follow so you never miss an episode!

Have you ever hit rock bottom financially? Imagine losing $20 million and becoming homeless. Most would give up. Damion Lupo didn’t. He rebuilt his life and created a financial freedom movement that empowers thousands.In this episode, he shares how FrameTec, one of the companies he has invested in, is revolutionizing the housing industry by building house framing components up to 4 times faster with 10 times better quality, all while reducing wood waste by 99%.Located in Arizona, this cutting-edge manufacturing approach uses AI, robotics, and patented technology to tackle one of America’s biggest problems: the massive shortage of affordable housing.Damion explains how FrameTec’s innovative manufacturing plant produces custom walls and trusses in a controlled environment, vastly improving speed, precision, and sustainability compared to traditional on-site construction.With millions of housing units needed nationwide and supply struggling to keep up, this breakthrough technology presents a huge opportunity for investors and builders ready to disrupt the status quo.If you want to learn about the future of housing, how smart manufacturing can solve real-world problems, and why this could be the next big investment wave, this episode is for you. Tune in!Key Takeaways: 00:00 Intro01:46 Damion’s financial freedom mission03:34 What is EQRP 09:16 FrameTec and the housing crisis problem11:20 How FrameTec’s patented continuous board tech works13:11 Panelization and manufacturing vs. traditional construction15:08 Site coordination and Dusty Robotics for precision21:53 Expansion plans for FrameTec manufacturing plants26:57 Top five investing tips 31:12 Recap and outro Additional resources: ➡️ Learn more about Damion Lupo:• Website: https://damionlupo.com/• LinkedIn: https://www.linkedin.com/in/damionlupo/➡️ Visit https://reedgoossens.com/ and:• Invest passively in multifamily real estate • Get FREE access to my 100% Passive Real Estate Investment Masterclass• Take a look at my portfolio• Get FREE multifamily real estate resources ➡️ Follow me on social media:• LinkedIn: https://www.linkedin.com/in/reed-goossens-b2a6a933/ • Instagram: https://www.instagram.com/reedgoossens/ • Facebook: https://www.facebook.com/reed.goossens/ ➡️ Subscribe to my podcast: • YouTube: @ReedGoossensREI • Apple: https://apple.co/44MiDN7 • Spotify: https://spoti.fi/45fVIcR • Stitcher: https://bit.ly/3OHHJqJ • Soundcloud: https://soundcloud.com/investing-in-the-us —Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!Follow so you never miss an episode!

Ever walked into a listing presentation thinking it was yours, only to leave wondering what went wrong?Steve Shull has spent over 30 years coaching real estate agents, but it wasn’t until a chance encounter with “Never Split the Difference” by Chris Voss that everything changed. At the time, Steve was teaching a rigid, numbers-driven system rooted in logic, facts, and persuasion. But he quickly realized he had it all backwards: people don’t make decisions with logic—they decide with emotion.That epiphany led Steve to completely transform his coaching philosophy. He threw out the old scripts and built a system grounded in tactical empathy, connection, and trust. He hasn’t taught the traditional “listing presentation” in over a decade.In this episode, Steve shares the exact mindset shift that will change the way you sell forever—and the one tactic that closes more deals than any pitch or presentation ever could.Tune in! Key Takeaways: 00:00 Intro02:10 How Steve made his first dollar as a kid03:52 Before coaching06:17 Tactical empathy and coaching real estate professionals 21:49 Building trust early on 23:31 Market conditions and coaching demand 29:40 Future outlook 34:17 Top 5 investing tips 38:41 Recap and outro Additional resources: ➡️ Learn more about Steve Shull:• Website: https://www.performancecoaching.com/ • Instagram: https://www.instagram.com/shullperformancecoaching/ ➡️ Visit https://reedgoossens.com/ and:• Invest passively in multifamily real estate • Get FREE access to my 100% Passive Real Estate Investment Masterclass• Take a look at my portfolio• Get FREE multifamily real estate resources ➡️ Follow me on social media:• LinkedIn: https://www.linkedin.com/in/reed-goossens-b2a6a933/ • Instagram: https://www.instagram.com/reedgoossens/ • Facebook: https://www.facebook.com/reed.goossens/ ➡️ Subscribe to my podcast: • YouTube: @ReedGoossensREI • Apple: https://apple.co/44MiDN7 • Spotify: https://spoti.fi/45fVIcR • Stitcher: https://bit.ly/3OHHJqJ • Soundcloud: https://soundcloud.com/investing-in-the-us —Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!Follow so you never miss an episode!

What if empty office spaces aren’t a problem but an opportunity?Today on the show, I have the pleasure of speaking with Kurt Volkman, a leading architect and urban planner with a passion for reimagining underutilized spaces. With 30+ years of experience as an architect and Associate Principal at HED, one of America’s largest architecture and engineering firms, Kurt explains the practical challenges of transforming office buildings into affordable housing and the complexities of dealing with rigid zoning laws. We also dive into the benefits of mixed-use developments and building thriving communities in spaces that were abandoned and forgotten. Curious about the future of urban planning in a post-pandemic world? This episode is for you!Let’s jump right in.Key Takeaways: 00:00 Intro 02:12 How Kurt made his first dollar as a kid04:53 What even is urban planning?07:37 Market trends after the pandemic10:56 Mixed-use developments 15:38 Repurposing and adapting existing buildings18:02 Future trends and opportunities in urban planning 24:59 Top 5 investing tips 29:27 Recap and outro Additional resources: ➡️ Learn more about Kurt Volkman:• Website: https://hed.co/ • LinkedIn: https://www.linkedin.com/in/kurt-volkman-b479a47/ ➡️ Visit https://reedgoossens.com/ and:• Invest passively in multifamily real estate • Get FREE access to my 100% Passive Real Estate Investment Masterclass• Take a look at my portfolio• Get FREE multifamily real estate resources ➡️ Follow me on social media:• LinkedIn: https://www.linkedin.com/in/reed-goossens-b2a6a933/ • Instagram: https://www.instagram.com/reedgoossens/ • Facebook: https://www.facebook.com/reed.goossens/ ➡️ Subscribe to my podcast: • YouTube: @ReedGoossensREI • Apple: https://apple.co/44MiDN7 • Spotify: https://spoti.fi/45fVIcR • Stitcher: https://bit.ly/3OHHJqJ • Soundcloud: https://soundcloud.com/investing-in-the-us —Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!Follow so you never miss an episode!