Investing In The U.S.

We’re thrilled to have a fellow Aussie on the show with us this week—Stephen Keighery of Home Buyer Louisiana! Stephen Keighery is the Founder of Home Buyer Louisiana and Bald Eagle Investments, bringing in serious profits for both himself and his investors. But before building his business in the United States, Stephen was a prominent business partner at an Australian company hipages. We get into a deep dive into Stephen’s IPO, including the challenges they underwent and how it paid off in the end. Plus, Stephen walks us through what they do at Home Buyer Louisiana, a home flipping company that buys distressed homes in New Orleans, providing a win-win situation for buyers who want to get fast cash for their properties. Stephen’s US companies are still quite young, but as an experienced entrepreneur, his endeavors are growing pretty fast. However, the journey hasn’t been easy. Find out how Stephen made a massive exit and got to where he is today. KEY TAKEAWAYS 1. Going the aggressive route in your business can either be dangerous or highly beneficial. 2. Exiting a company you’ve spent so long building can come with a big question—are you ready to do it again? 3. Work-life balance is not so ideal in the early days of building a business. 4. Apart from hard work, making a successful exit has a bit of something to do with luck. 5. Listening to other people’s perspectives can help you make the best decision. LINKS https://www.linkedin.com/in/stephenkeighery https://homebuyerlouisiana.com/ https://hipages.com.au/ INVESTMENT OPPORTUNITIES Want to invest alongside Reed? All investments are 100% PASSIVE. Historical returns to accredited investors have ranged 18-31% annualized! To find out more, head on over to… www.reedgoossens.com

If you’re a rugby fan like me, you’re going to love this week’s episode. Let’s listen to how John Van Der Giessen, a former professional rugby player for the USA Eagles, went from a pro athlete to a real estate entrepreneur. John Van Der Giessen is a former rugby union player with a successful 15-year career under his belt. He represented the United States as captain of the USA Eagles in the 2007 and 2011 World Cup, etching his name into US rugby history. John traveled the world to learn the sport and spent more than a decade building his career as a remarkable athlete. But just like all other athletes, his time to chase another goal came. Today, John is a successful real estate executive and Partner at REM Capital. John and his multi-talented team now have over $300 million in total assets under management, more than 3,400 units, and $1.5 billion managed by group leadership. While his success as a real estate investor rings clear today, the transition from an international professional athlete to an entrepreneur wasn’t easy. In today’s episode, we talk about John’s challenges coming out of professional sport and paving his way through the real estate world. We touch on a lot of essential aspects of business, including building an efficient team, creating a healthy work culture, staying motivated, and more. KEY TAKEAWAYS 1. Keep your body moving; do something every day. 2. Planting seeds ahead of time can ease the transition from one career to another. 3. You have to keep bringing value to your investors to maintain your momentum, but investors can appreciate you taking a break and explaining to them why. 4. Building an effective team is about creating a healthy, supportive work culture. 5. Forming a talented, efficient team is much like sport—attracting and keeping talent and helping them become the best. 6. Lack of engagement is one of the biggest downfalls in any industry. 7. Set clear expectations with your partners to avoid miscommunications down the road. LINKS https://www.linkedin.com/in/john-van-der-giessen-0b603ab2 https://www.remcapital.com/ INVESTMENT OPPORTUNITIES Want to invest alongside Reed? All investments are 100% PASSIVE. Historical returns to accredited investors have ranged 18-31% annualized! To find out more, head on over to… www.reedgoossens.com

Have you ever wondered what it’s like to take on property management in its entirety? Jorge Abreu of Elevate Capital shares his journey from single-family deals to multi-million dollar multi-family properties while building his own efficient business ecosystem. Jorge is a multi-faceted businessman with extensive experience in single-family, multi-family, and ground construction. With over 16 years of experience behind him, Jorge is now the Managing Partner at Elevate Commercial Investment Group and the CEO of JNT Construction. Jorge walks us through how Elevate finds and manages optimum deals, minimizes market risks, and works with the people involved in every step of the process. We also dabble into Jorge and his team’s specific challenges regarding property management, particularly the multiple approval processes involved. KEY TAKEAWAYS 1. Some developers are not good operators. 2. Focus on the things you can control. 3. You might not realize you are paying for certain expenses when you have a third-party manager. 4. Hiring people with the right experience to take on the load can help smoothen the transition to full property management. 5. As an entrepreneur, you have to learn when and how to pivot when things aren’t working out. LINKS https://www.linkedin.com/in/jorgelabreu https://www.elevatecig.com/ INVESTMENT OPPORTUNITIES Want to invest alongside Reed? All investments are 100% PASSIVE. Historical returns to accredited investors have ranged 18-31% annualized! To find out more, head on over to… www.reedgoossens.com

Have you ever come across a property you want to buy and wondered when (if ever) it will go up for sale? What if you can actually predict when the homeowner is going to sell? Sounds impossible, but Paul Wakim of TwnSqr proves otherwise. Paul Wakim is the Co-Founder and CEO of TwnSqr, a real estate technology startup dedicated to breaking barriers in the real estate industry by helping sellers and investors gain full control over their connections. An entrepreneur by heart, Paul started by selling sneakers in college before moving to real estate investing and photography. Paul created a unique algorithm that can predict when people will sell their properties (with 95% accuracy!). What data does this technology use? Why is it a marketplace and an investor network? And how does it help investors find the best deals? We’re thrilled to have the opportunity to go into the nuts and bolts of this innovative startup with Paul. KEY TAKEAWAYS 1. While not always necessary, going to college or university can teach you the soft skills you need as a business owner. 2. A strong network can be just as crucial as having many sellers to choose from. 3. Building a SaaS product is all about marketing. 4. Knowing when to pivot can help prevent a business’s failure. 5. Selling single-family properties that are good MLS candidates off-market is a frontier relatively untouched by technology. LINKS https://www.linkedin.com/in/paul-twnsqr/ https://www.twnsqr.com/ INVESTMENT OPPORTUNITIES Want to invest alongside Reed? All investments are 100% PASSIVE. Historical returns to accredited investors have ranged 18-31% annualized! To find out more, head on over to… www.reedgoossens.com

What are wellness real estate and build-to-rent? How do these make life easier for tenants, and how do investors profit from them? The Mad Scientists of Multifamily, Neal Bawa, is on the show with us this week to give us answers. Neal Bawa is the CEO and co-founder of UGro Investments and Grocapitus, two real estate companies that utilize advanced real estate analytics technology to source, acquire, and build large commercial and multifamily properties across the country. Neal treats his whopping $1 billion portfolio as an experiment in efficiency and optimization, earning him the moniker, the Mad Scientist of Multifamily among real estate circles. As an expert technologist, Neal is one of the best sources of insights, techniques, and hard facts on multifamily real estate. In our highly anticipated interview with Neal, we go into heavy detail about wellness real estate and how Neal has helped transform this niche into something highly beneficial for both investors and tenants. We also delve into Neal’s thoughts about the economy, the future of the post-recession US, and Leadership in Energy and Environmental Design (LEED). KEY TAKEAWAYS 1. Most people don’t know that the unhealthiest places you can be are indoors. 2. People have become more concerned about ROI coming out of COVID. 3. Household formation usually becomes negative six months before a recession and three months after. 4. The US is running out of usable land due to a lack of infrastructure. LINKS https://grocapitus.com/ https://ugroforward.com/ https://www.linkedin.com/in/neal-bawa/ https://multifamilyu.com/ INVESTMENT OPPORTUNITIES Want to invest alongside Reed? All investments are 100% PASSIVE. Historical returns to accredited investors have ranged 18-31% annualized! To find out more, head on over to… www.reedgoossens.com

What is a short-term loan, and why would a borrower choose it over a traditional loan? Let’s welcome Will Coleman of UrbanGate Capital to the show this week to shed light on some of our questions about hard money lending. Will Coleman is a Co-Founder and the CEO of UrbanGate Capital, a real estate hard money and private capital lending company. Through his expertise in operations and investor relations, Will helps other investors earn high-yield returns on short-term hard money loans in Texas and Tennessee. Since they started two years ago, Will and his team have loaned out over $25 million. How do short-term loans work? And how does UrbanGate gain a profit? Whether you’re an aspiring lender or house flipper—or simply on the lookout for hard cash—you probably have a lot of questions about short-term loans. Luckily, Will is here to walk us through the short-term loan process, including how they find borrowers and keep an edge against other lenders. KEY TAKEAWAYS 1. Investors have varying risk appetites regarding short-money loans, depending on their space. 2. As long as the cost of capital is going up, values are going down (correction effect). 3. People usually don’t want to flip houses when valuations are going down. 4. Speed is sometimes hard money’s advantage against traditional, lower-interest loans. LINKS https://www.urbangatecapital.com/ https://www.linkedin.com/in/will-coleman-a6b617111/ INVESTMENT OPPORTUNITIES Want to invest alongside Reed? All investments are 100% PASSIVE. Historical returns to accredited investors have ranged 18-31% annualized! To find out more, head on over to… www.reedgoossens.com

Don’t know how to underwrite deals yourself? Can’t afford a full-time underwriter for your business? If you’re having problems with your underwriting—or simply want to make the process easier—let’s talk with my good friend and own service provider—Abhi Jain. Abhi Jain is the CEO and Co-Founder of RealVal Private Limited, a real estate financial analysis & accounting firm that helps clients fulfill their needs with the best quality service possible. He is also a seasoned consultant, helping clients work on acquisition & disposition underwriting, budgeting & forecasting, waterfall modeling, and much more. Relative to the other real estate service providers we’ve interviewed in this show, Abhi offers a unique yet extremely valuable service to investors. In today’s interview, Abhi walks us through how his business works, including how they maintain the quality of their services, produce accurate results and essentially help clients make the best decisions for their business. Abhi and his partners at RealVal provide an invaluable service to investors that cannot underwrite on their own or afford full-time underwriters. Find out how RealVal can help your business make the right decisions and why underwriting is so vital in real estate by tuning in to this week’s episode. KEY TAKEAWAYS 1. In today’s uncertain environment, you have to be careful about your assumptions on numbers. 2. Data collection is a key step in financial analysis and underwriting. 3. You can make bad decisions if you don’t know how to underwrite. 4. Outsourcing underwriters is an excellent option if you can’t afford a full-time underwriter or don’t have the time or energy to do it yourself. LINKS https://www.linkedin.com/in/abhinandanjain11/?originalSubdomain=in https://www.therealval.com/ INVESTMENT OPPORTUNITIES Want to invest alongside Reed? All investments are 100% PASSIVE. Historical returns to accredited investors have ranged 18-31% annualized! To find out more, head on over to… www.reedgoossens.com

Ready to dive into more tips that will help you make better business decisions for 2023? Tune into this week’s episode with a very good friend of mine, Ryan Parker. Ryan Parker is a seasoned commercial real estate professional with extensive experience in financing, leasing, originating, and more. He is the Associate Director of Walker & Dunlop, responsible for originating for Fannie Mae, Freddie Mac, multifamily value-add, and commercial real estate debt placement. Ryan discusses the unique needs, risks, and difficulties associated with investing in industrial real estate. Specifically, we go into how to get a tenant in, what the market is like coming out of COVID, and Ryan’s opinions on how the debt markets will affect conservatism, refinancing, and investor or buyer behavior—plus many more topics that every real estate investor wants to hear in today’s uncertain times. KEY TAKEAWAYS 1. One of the most critical factors of industrial real estate investing is the proximity to major transportation thoroughfares. 2. The market is still very liquid; there’s a lot of cash in the system for both the investor and capital sides. 3. Avoid making business decisions assuming that rates are returning to historical lows like 2020-2021. 4. At the end of the day, lenders don’t want to take deeds back. Consider keeping your returns now and seeing how things go for a few years. LINKS https://www.linkedin.com/in/rpparker/ https://www.walkerdunlop.com/what-makes-us-different/bios/ryan-parker/ INVESTMENT OPPORTUNITIES Want to invest alongside Reed? All investments are 100% PASSIVE. Historical returns to accredited investors have ranged 18-31% annualized! To find out more, head on over to… www.reedgoossens.com

What it’s like managing a demanding W-2 job and a full-blown rental business? How can you create a unique experience for your short-term guests that will give you an advantage over the traditional hotel stay? Dr. Rachel Grainsbrugh and her husband ground through their early careers, paying off hundreds of thousands of dollars in student loans and raising five dogs. Then, she realized that sticking with her W-2 alone won’t be sustainable in the long run—and the rest is history. Today, she owns and manages 18 luxury short-term rental properties, all while raising a family and managing a full-time career. What’s her secret sauce? How did she get started in real estate with no prior experience? How does she leverage her resources to only have to work on her rental business for 2 hours a week? In this week’s episode, Dr. Grainsbrugh gives us a crash course on creating unique, short-term luxury rentals based on her own experiences as an investor and business owner. Whether you’re set on creating an Airbnb or still on the fence, Dr. Grainsbrugh has some essential insights to share with you. KEY TAKEAWAYS 1. Leveraging your W-2 income and history can help you start investing. 2. It takes a long, long time to learn about investing and transition from a W-2 into full-time real estate investing. 3. Curating a unique experience for your Airbnb guests can create an edge against hotels. 4. When you’re not in the top 5 or 10%, you’re going to be competing with everyone, including bargain shoppers. LINKS https://www.shorttermgems.com/ https://www.linkedin.com/in/dr-rachel-gainsbrugh/ INVESTMENT OPPORTUNITIES Want to invest alongside Reed? All investments are 100% PASSIVE. Historical returns to accredited investors have ranged 18-31% annualized! To find out more, head on over to… www.reedgoossens.com

Have you ever thought about leaving your comfort zone? Perhaps switching your focus to a new asset class? Or starting a new venture you know nothing about? Bryan Underwood is the Principal Founder of Responsible Real Estate, Inc. (RRE), which purchases land and develops multi-family properties in California. Before RRE, Bryan played a vital role in acquiring over 1.5 million square feet of self-storage while working as an Acquisitions Manager at Caster Properties, Inc./ A-1 Self Storage. Bryan started his real estate journey at just 24 years old, having borrowed $50,000 from a family member. Today, he partners with multiple investors to secure amazing real estate deals in San Diego, Boise, Austin, & Raleigh. Bryan sits down with us today to share his story about working for a decade in the family business before finding his own way. Spoiler alert: it wasn’t easy. Let’s hear how Bryan left a comfortable path, ignored the naysayers, and took the courage to “do his own thing.” KEY TAKEAWAYS 1. Some of us will hit the ceiling at some point in our careers, at which point we need to find a way to grow. 2. When you come across something you know nothing about, it’s a sign to start learning. 3. Knowing a city from the inside out can give you an advantage in getting a project off the ground. 4. Whatever happens to your business, you have to pay yourself. LINKS https://www.linkedin.com/in/bryanunderwood/ https://www.responsiblere.com/ INVESTMENT OPPORTUNITIES Want to invest alongside Reed? All investments are 100% PASSIVE. Historical returns to accredited investors have ranged 18-31% annualized! To find out more, head on over to… www.reedgoossens.com