Inside Content - The TV Industry Podcast podcast

Hearst Networks on Content Discovery, FAST and New Distribution Models

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⁠⁠⁠On this episode of Inside Content, Peyton Lombardo, Director at 3Vision, is joined by Julie Mitchelmore, VP of Product and Commercial Partnerships at Hearst Networks EMEA, who also has regional responsibility for MENA.

In this episode, they discuss how Hearst decides between different distribution models across FAST, AVOD, SVOD, linear and third-party platforms, and why the right approach depends on the audience, market and viewing occasion.

Julie also explores the growing importance of content discovery, the advantages of genre-led FAST channels, the challenge of monetisation, and how localisation and telco partnerships can support growth across different territories.

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About 3Vision👇

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

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