Chera TV on Premium Micro Dramas, Content Experiments and Creative Strategy

⁠⁠⁠On this episode of Inside Content, Peyton Lombardo, Director at 3Vision, is joined by Julie Mitchelmore, VP of Product and Commercial Partnerships at Hearst Networks EMEA, who also has regional responsibility for MENA.In this episode, they discuss how Hearst decides between different distribution models across FAST, AVOD, SVOD, linear and third-party platforms, and why the right approach depends on the audience, market and viewing occasion.Julie also explores the growing importance of content discovery, the advantages of genre-led FAST channels, the challenge of monetisation, and how localisation and telco partnerships can support growth across different territories.Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠➡️ ⁠⁠⁠Visit our website⁠⁠⁠➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

On this episode of Inside Content, Peyton Lombardo, Director at 3Vision, is joined by Kieran Knight, Senior Manager responsible for QVC+ and broadcast distribution across QVC International.In this episode, they discuss how QVC is evolving its shoppable TV proposition across streaming and Connected TV, and the role QVC+ plays in reaching new audiences and expanding beyond the traditional linear shopping experience.Kieran also explores the potential of FAST, the importance of personalisation and attribution, how AI could support both backend workflows and the customer experience, and why partnerships with other platforms and content brands could become an increasingly important part of QVC’s distribution strategy.Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠➡️ ⁠⁠⁠Visit our website⁠⁠⁠➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

On this episode of Inside Content, Toby Russell, CEO at 3Vision, is joined by Matt Creasey, Senior EVP Worldwide at Banijay Rights. They discuss the integration of Banijay Rights and All3Media International, what greater scale means for the combined business, and what buyers are looking for ahead of MIPCOM.Matt also explores the changing economics of scripted distribution, the growing importance of monetisation across YouTube, AVOD and FAST, and why deep content libraries are becoming increasingly valuable. The conversation also covers opportunities around sports content, consolidation across the international distribution market, and why distributors remain central to financing, monetising and extending the life of content.Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠➡️ ⁠⁠⁠Visit our website⁠⁠⁠➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

On this episode of Inside Content, Hayley Bull, VP at 3Vision, is joined by Kasia Jablonska, Director of Digital and On Demand for BBC Studios.In this episode, Hayley and Kasia discuss how BBC has evolved its FAST strategy from a way to monetise library content into a broader streaming and digital monetisation business. Kasia explores the growing importance of engagement, data and inventory control, why telcos are becoming an increasingly important distribution partner, and how BBC is using FAST to support content discovery and strengthen its brands. They also discuss the challenges around monetisation, measurement and discovery, and how FAST could develop into a broader hybrid streaming ecosystem.Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠➡️ ⁠⁠⁠Visit our website⁠⁠⁠➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

On this episode of Inside Content, Eva Alejandra de Mora, Senior Account Executive at 3Vision, is joined by Lior Friedman, Co-Founder and Head of Business Development at RoseBerry Media, to discuss the rise of vertical TV and the company’s newly launched mobile entertainment app, Epis.In this episode, they explore how changing mobile viewing habits are creating new opportunities for TV-style content in vertical formats, from original productions to repurposed library programming. Lior discusses RoseBerry’s work with major content partners, how first-party viewing data is helping shape its content and distribution strategy, and why older titles can perform alongside content created specifically for vertical. They also explore the role of AI in production and localisation, the potential of mobile-first and emerging markets, and what the next phase of the vertical video economy could look like. Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠➡️ ⁠⁠⁠Visit our website⁠⁠⁠➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

On this episode of Inside Content, Toby Russell, CEO at 3Vision, is joined by Peter Andrews, founder of Pilot Season and former Head of Network Programming at SBS.They explore how LA Screenings has evolved from a traditional studio-led screenings event into a broader industry market focused on buying, networking and strategic conversations. Their discussion covers Peter’s impressions from this year’s LA Screenings Week, the impact of consolidation and vertical integration on content availability, and how the event compares with London Screenings. They also unpack standout content highlights, distributor innovation and collaboration, and what LA Screenings’ continued relevance tells us about the wider content industry.Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠➡️ ⁠⁠⁠Visit our website⁠⁠⁠➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

On this special spotlight episode of Inside Content, 3Vision brings together conversations with leaders from Blue Ant, Fremantle, Fuse, Samsung TV Plus Italy, ITV Studios and Studio71 to explore how the FAST ecosystem is evolving.The episode looks at how FAST has moved from an emerging opportunity to a more established part of the content business. Across the conversations, the guests discuss what companies are now doing to make FAST work in practice, from channel curation and local content planning to advertising scale, creator-led programming and the role of FAST within wider distribution and IP monetisation strategies.Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠➡️ ⁠⁠⁠Visit our website⁠⁠⁠➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

On this special highlights episode of Inside Content, 3Vision brings together conversations with leaders from TiVo, The Trade Desk, Whale TV, Xumo and TCL to explore the growing role of TV operating systems and OEM platforms in connected TV.The episode looks at how the TV interface is becoming more important to content discovery, FAST and AVOD distribution, advertising monetisation and the broader CTV opportunity. Across the conversations, the guests discuss why streaming fragmentation has made discovery more complex, how OS and OEM platforms are building new value beyond hardware, and what this means for content owners, advertisers and platform partners.Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠➡️ ⁠⁠⁠Visit our website⁠⁠⁠➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

On this episode of Inside Content, Eva De Mora, Analyst at 3vision, is joined by Candace Mizga, co-founder, executive producer and actor, and Calvin Singh, chief operatingofficer and founding partner at Chera TV - a vertical streaming platform focused on premium micro dramas. They unpack what micro dramas really are, and why Candaceand Calvin believe the next evolution of vertical storytelling needs to be quality-driven, not volume-driven.Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠➡️ ⁠⁠⁠Visit our website⁠⁠⁠➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

On this episode of Inside Content, Jed Ayloff, Senior Analyst at3vision is joined by Shujah Farooq, Strategic Partnerships & Content Acquisition Manager at TCL. They explore what TCL Channels is and why its CTV only, global approach makes it a distinctive player in ad supported streaming. Shujah also shares how TCL is prioritising curation and quality, tightening channel line ups, improving the user journey, and investing in tier one movies to drive stronger AVOD engagement. Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠➡️ ⁠⁠⁠Visit our website⁠⁠⁠➡️ ⁠⁠⁠Follow us on Linkedin