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Ryan Angerami: Why Reddit Is the Internet’s Most Trusted Site

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🎙 NEXT.io Podcast #246 with Ryan Angerami, Head of App Development at Reddit


Ryan Angerami, Reddit's Senior Director of App Development, discusses the evolution and future of Reddit. The episode highlights Reddit's commitment to authenticity and community trust as key differentiators in a landscape increasingly dominated by algorithm-driven content and the challenges and opportunities this presents for brands seeking to engage with its users.


⏰ Timestamps:

00:00 - Intro

00:42 - Sponsors message

02:00 - Reddit’s rise: From niche forum to global search powerhouse

03:30 - Monetization post-IPO: Building Reddit’s revenue model

05:15 - What makes Reddit unique in the social media landscape

07:00 - Community moderation: Why Reddit didn’t become toxic

10:30 - Trust, transparency, and the power of upvotes

12:30 - Comments over headlines: Reddit’s real value

15:00 - Battling misinformation, bots, and manipulation

18:00 - Reddit’s role in training and verifying AI systems

21:30 - Reddit Answers: Reinventing trust in search

25:00 - Why Reddit drives more thoughtful purchasing decisions

29:00 - How Reddit content shapes AI search results

32:00 - Reddit’s cultural DNA vs. performance-driven platforms

34:30 - Tools for brands: Sentiment analysis and Reddit Pro

40:00 - New ad formats and authentic community engagement

45:00 - Should brands create subreddits or just participate?

50:00 - Balancing commercial growth with community trust

57:00 - The future of Reddit in an AI-dominated world


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This episode of NEXT.io is brought to you by:


Pragmatic Solutions – Leading iGaming platform technology.

https://pragmatic.solutions/


Pragmatic Play – Industry-leading content provider.

https://www.pragmaticplay.com/en/

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