
🎙 NEXT.io Podcast #246 with Ryan Angerami, Head of App Development at Reddit
Ryan Angerami, Reddit's Senior Director of App Development, discusses the evolution and future of Reddit. The episode highlights Reddit's commitment to authenticity and community trust as key differentiators in a landscape increasingly dominated by algorithm-driven content and the challenges and opportunities this presents for brands seeking to engage with its users.
⏰ Timestamps:
00:00 - Intro
00:42 - Sponsors message
02:00 - Reddit’s rise: From niche forum to global search powerhouse
03:30 - Monetization post-IPO: Building Reddit’s revenue model
05:15 - What makes Reddit unique in the social media landscape
07:00 - Community moderation: Why Reddit didn’t become toxic
10:30 - Trust, transparency, and the power of upvotes
12:30 - Comments over headlines: Reddit’s real value
15:00 - Battling misinformation, bots, and manipulation
18:00 - Reddit’s role in training and verifying AI systems
21:30 - Reddit Answers: Reinventing trust in search
25:00 - Why Reddit drives more thoughtful purchasing decisions
29:00 - How Reddit content shapes AI search results
32:00 - Reddit’s cultural DNA vs. performance-driven platforms
34:30 - Tools for brands: Sentiment analysis and Reddit Pro
40:00 - New ad formats and authentic community engagement
45:00 - Should brands create subreddits or just participate?
50:00 - Balancing commercial growth with community trust
57:00 - The future of Reddit in an AI-dominated world
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This episode of NEXT.io is brought to you by:
Pragmatic Solutions – Leading iGaming platform technology.
Pragmatic Play – Industry-leading content provider.
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