THE CX GOALKEEPER - Business Transformation, Customer Experience, and Leadership podcast

Evolving Personalization: The Secrets to Staying Ahead in CX

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In collaboration with CCW Europe Summit 2025:

CCW Europe Summit 2025 unites CX pioneers to solve today’s challenges and shape tomorrow’s solutions. Dive into next-gen AI, journey redesign, and customer-centric growth with leaders from Google, Nestlé, Ryanair, and more.

Spot are limited! Join the event join the movement:

Use the discount code CXGOALKEEPER20 for 20% additional discount!.

https://europe.customercontactweekdigital.com/events-ccweurope

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Do you think personalization ends with using your name? Think again. In this episode, Dr. Emmanuel Manyonganise unveils the secrets of hyper-personalization in customer experience and how businesses can stay ahead by turning data and AI into powerful engagement tools. This is a must-listen for CX professionals aiming for true transformation.

Follow Emmanuel: https://www.linkedin.com/in/dr-emmanuel-manyonganise

The Top 3 Key Learnings

  1. Hyper-personalization goes beyond marketing. It must include support, problem resolution, and full journey engagement.
  2. A strong data culture is key. Centralized platforms, AI integration, and cross-departmental collaboration are crucial.
  3. Start small, but start now. Experimentation and a mindset of continuous learning are the fastest paths to progress.

Chapters

00:00 Introduction to CX Goalkeeper Podcast

00:27 Upcoming CCW Europe Summit 2025

01:11 Guest Introduction: Emmanuel Man

01:49 Evolving Personalization in Customer Experience

02:19 Emmanuel's Career Journey and Values

06:09 Understanding Basic Personalization

09:48 Transitioning to Hyper-Personalization

14:09 Examples of Successful Personalization

17:50 Future Trends in Hyper-Personalization

20:10 Advice for Leaders on Personalization

21:16 Conclusion and Final Thoughts

Keywords: customer experience, CX, personalization, hyper-personalization, AI in CX, data culture, customer data platform, CX leadership, CX strategy, digital transformation, Emmanuel Manyonganise, CX podcast, customer journey, personalization in banking, CX trends 2025, CX Goalkeeper, Gregorio Uglioni

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