Seth Godin: How to Build a Business Strategy That Actually Works

Before becoming a “webinar queen,” Hala Taha relied on social media posts and pricey ads that didn’t quite hit the mark. While she had built a large following, converting her followers into paying clients was a constant struggle. After pouring time and money into traditional methods, she decided to try something different. That’s when she discovered the power of webinars. Today, webinars have helped her generate millions in sales. In this episode, Hala shares the exact formula she used to scale her online business and drive six-figure sales using webinars.  In this episode, Hala will discuss:  (00:00) Introduction  (00:22) Why Teachable is a Game-Changer for Course Creators   (01:49) My Journey to Course Creation   (05:34) The Challenges That Almost Stopped Me   (08:15) How I Discovered the Magic of Webinars   (09:17) From Beginner to Webinar Pro (11:00) The Surprising Benefits of Webinars  (14:45) The Webinar Blueprint (16:18) The Psychology Behind a Killer Introduction   (31:09) How to Educate Without Overwhelming (44:57) Keeping Your Audience Hooked  (45:39) Seamlessly Transitioning from Content to Offer   (46:45) Using Commitment Questions to Close the Deal   (48:35) How to Stack Your Offer for Maximum Impact   (56:13) Why Teachable is the Ultimate Course Platform   (01:03:15) Metrics for Tracking Webinar Success (01:07:02) Case Study: Miss Excel's Webinar Strategy (01:22:14) Q&A: Tailoring Webinar Strategies to Your Business Try Teachable for FREE: Claim your free month of their Pro paid plan with code PROFITING at https://teachable.com/  Resources Mentioned: Teachable Full Webinar: https://youtu.be/hkvhHnX1W0M LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

When the COVID-19 pandemic hit, Kat Norton discovered TikTok and found it odd that there was no Excel content on the platform. She decided to start posting dance-infused tutorials, and her videos went viral. She then launched multiple Excel courses that quickly generated more income than her corporate salary. This allowed her to leave her job and turn Miss Excel into a multimillion-dollar business. In today’s episode, Kat shares how she transformed her love for dancing and spreadsheets into a viral sensation and a lucrative business. She also breaks down her strategies to go viral, monetize her passion, and build a sustainable business. In this episode, Hala and Kat will discuss:  (00:00) Introduction to Kat Norton, Miss Excel (02:07) Kat's Early Career and Corporate Journey (03:41) The Birth of Miss Excel During the Pandemic (05:19) Going Viral on TikTok and Instagram (06:33) Mindset and Inner Work for Success (08:52) Authenticity and Polarity in Social Media (20:53) Monetizing Miss Excel and Course Creation (29:54) Excel vs. Google Sheets: Strengths and Uses (32:15) Promoting Courses Through Webinars (33:15) Affiliate Program Success (35:10) Webinar Retargeting Strategies (36:50) Engaging Webinar Techniques (39:14) Effective Course Selling (47:06) Driving Webinar Attendance (49:02) Expanding Revenue Streams (57:23) Balancing Work and Creativity Kat Norton is the founder and CEO of Miss Excel, the viral brand that transformed Excel tutorials into engaging, must-watch content for over a million followers. Since launching in 2020, Kat's courses have empowered thousands while rapidly scaling her business to multimillion-dollar success. She has been recognized by Forbes as a Top Social Media Influencer of 2021 and featured in top media outlets, including Forbes, CNBC, and Bloomberg. Today, her business generates over $2 million annually, enabling her to work just a few hours daily while traveling the world. Connect with Kat: Kat’s Website: https://www.miss-excel.com/  Kat’s LinkedIn: https://www.linkedin.com/in/kat-norton-7187aa58/  Kat’s Instagram: https://www.instagram.com/miss.excel/  Kat’s TikTok: https://www.tiktok.com/@miss.excel  Sponsored By: Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Found - Try Found for FREE at https://found.com/profiting  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Resources Mentioned: Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenza: https://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Ken Okazaki first got the bug for producing videos when he was a teenager. Years later, he went into the event business where his job was to “get butts in seats.” Every day, he was surrounded by crew, equipment, sets, and gear. Ken decided to pivot, take the video marketing part of the business, and start his own video marketing company. In this episode, Ken will teach you the skills that optimize video content to gain more views, leads, and sales. He will also break down his 7-Figure Video Funnel Framework.  In this episode, Hala and Ken will discuss:  (00:00) Introduction (01:39) Leaving Home at 17 (03:09) Ken’s Exciting Start in Video (07:36) Are You a Video Dabbler, Part-timer, Pro, or Rockstar? (09:51) Tips for Looking Your Best in Videos (13:33) The Eye Contact Hack for Better Engagement (15:13) Bringing Life to Your Videos with Movement (16:56) iPhone Lighting Hacks  (17:51) What Is the Toilet Strategy? (22:49) Ken’s 7-Figure Video Marketing Funnel (26:50) Grabbing Attention with the ‘Hockey Puck’ Title Strategy (28:37) Crafting Magnetic Hooks (30:42) Using AI for Video Content (31:58) The HILDA System for Locking in Engagement (38:44) Delivering Value Like a Pro (43:12) Breaking Down the Video Marketing Funnel (53:37) Common Funnel Problems (55:40) Key Takeaways from Ken Ken Okazaki is the head of Oz Media Global and loves helping businesses plan, optimize, and launch their video campaigns. He offers done-for-you video agency services and done-with-you video coaching programs. He also specializes in helping promote and market personal brands. Through working with him, his clients have generated millions of dollars in extra profit from video marketing. As a side benefit of working with world-class clients who are household names, he’s been able to take what’s working for them and systematize the process to help businesses of all sizes. Connect with Ken: Ken’s Website: https://kenokazaki.com/ Ken’s LinkedIn: https://www.linkedin.com/in/video-marketing-coaching/ Ken’s Instagram: https://www.instagram.com/kenokazaki/ Ken’s Facebook: https://www.facebook.com/kenokazakipage Sponsored By: Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Found - Try Found for FREE at https://found.com/profiting  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Resources Mentioned: Ken’s Book: The 7-Figure Video Funnel: https://www.amazon.com/Figure-Video-Funnel-ultimate-marketing/dp/B09KN7ZQM5  Ken’s Video as a Service Agency: https://20xagency.com/ Go to youngandprofiting.co/goboxstudio and use coupon code YAP for a 10% off discount! LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

When Dr. Anthony Youn entered high school, his jaw began growing abnormally, to the point where he could stick his tongue through the gap between his upper and lower teeth. To fix the problem, he underwent plastic reconstructive surgery. Not only did it profoundly change how he looked and felt about himself, but it also set him on the path to a career in plastic surgery. Today, he’s one of the world’s most trusted plastic surgeons, known for his holistic approach. In this episode, Anthony shares some of his best hacks for maintaining youthfulness, from skincare and nutrition to his favorite non-invasive treatments for naturally slowing aging. In this episode, Hala and Anthony will discuss:  (00:00) Introduction (03:07) The transformation that sparked his passion for plastic surgery (04:13) Plastic surgery as a last resort (06:29) Growing his business with social media (13:15) Building multiple income streams as a professional (21:09) Holistic Plastic Surgery (32:51) The Importance of Looking and Feeling Your Best (35:30) Aging Gracefully: Audrey Hepburn's Timeless Beauty (36:21) The Five Pillars of Youthful Skin (37:35) Two-Minute Skincare Routine for a Youthful Glow (40:54) Sunscreen: Myths, Facts, and Recommendations (57:56) Fermented Foods and Gut Health (59:53) Facial Massages: Fact or Fiction? (01:03:49) Botox and Fillers: What You Need to Know (01:06:44) Final Thoughts and Key Takeaways Dr. Anthony Youn is a well-known plastic surgeon, author, and social media influencer with over 8.4 million TikTok followers. Known as "America's Holistic Plastic Surgeon," he advocates for natural rejuvenation, focusing on wellness and non-invasive methods over surgery. His latest book, Younger for Life, offers practical, science-based strategies for turning back the clock through diet, skincare, and natural remedies. In addition to running a successful medical practice, Dr. Youn hosts the popular Dr. Youn Show podcast. He regularly appears on TV shows like The Rachael Ray Show and Dr. Oz. Sponsored By: Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Found - Try Found for FREE at https://found.com/profiting  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Connect with Dr. Youn: Dr. Youn’s Website: https://www.dryoun.com  Dr. Youn’s LinkedIn: https://www.linkedin.com/in/anthony-youn-07a0b223/  Dr. Youn’s Instagram: https://www.instagram.com/tonyyounmd/  Dr. Youn’s Tiktok: https://www.tiktok.com/@doctoryoun Resources Mentioned: Dr. Youn’s Book, Younger for Life: Feel Great and Look Your Best with the New Science of Autojuvenation: https://www.amazon.com/Younger-Life-Great-Science-Autojuvenation/dp/1335007873  Dr. Youn’s Podcast, The Dr.Youn Show: https://www.dryoun.com/podcast/  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

When Michael Brown was killed in his home state of Missouri in 2014, Morgan DeBaun was dismayed by the poor media coverage of the story. Realizing there was a gap in authentic, real-time coverage of Black issues, she set out in search of venture capital to build a platform for Black voices. To her disappointment, everyone she approached said no. But she found her way to social impact investors who provided the first round of funding she needed to build Blavity, a leading digital media company for Black culture and millennials. In this episode, she shares how she built an influential media empire and offers practical advice on navigating the toughest challenges of founding and leading a company. In this episode, Hala and Morgan will discuss:  - Why hard work is not enough - Being an outsider in Silicon Valley - Bootstrapping vs. raising venture capital  - Finding social impact investors to fund Blavity - Rallying her investors to raise more capital - How diversity can boost your bottom line - Celebrating wins to attract and keep the best talent - Using anonymous feedback to build a stronger team - Learning to lead 200 employees  - Balancing entrepreneurship with personal life - And other topics… Morgan DeBaun is the founder, CEO, and Chairman of Blavity Inc., a company that builds product solutions and media for Black consumers and the enterprises that want to reach them. She launched Blavity in 2014 to address the lack of media representation for Black audiences and has grown it into a multimedia empire that includes brands like Blavity News, AfroTech, Travel Noire, and Shadow & Act. Under her leadership, Blavity reaches over 100 million readers monthly and hosts AfroTech, the largest Black tech conference. Morgan advises top brands on diversity strategies and shares her insights through her podcast The Journey and The Journey Newsletter. Her work and thought leadership have earned her recognition on Forbes' 30 Under 30, America's Top 50 Women in Tech, and The Root 100. Connect with Morgan: Morgan’s Website: https://www.morgandebaun.com/  Morgan’s LinkedIn: https://www.linkedin.com/in/morgandebaun/  Morgan’s Twitter: https://twitter.com/MorganDeBaun  Morgan’s Instagram: https://www.instagram.com/morgandebaun/  Sponsored By: Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Resources Mentioned: Blavity Website: https://blavity.com/  Morgan’s Podcast, The Journey: https://podcasts.apple.com/us/podcast/the-journey-with-morgan-debaun/id1687058364  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review -  ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

At just 11 years old, Mustafa Suleyman started buying and reselling candy for profit in his modest London neighborhood. Many years later, he co-founded one of the most groundbreaking AI companies, DeepMind, which Google later acquired for £400 million. But while at Google, Mustafa felt things were moving too slowly with LaMDA, an AI project that eventually became Gemini. Convinced that the technology was ready for real-world impact, he left to co-found Inflection AI, aiming to build technology that feels natural and human. In this episode, Mustafa shares insights on how AI is quickly changing how we work and live, the challenges of using it responsibly, and what the future might hold. In this episode, Hala and Mustafa will discuss:  - The ethical challenges of AI development - How AI can be misused when in the wrong hands - AI: a super-intelligent aid at your fingertips - Why personalized AI companions are the future - Could AI surpass human intelligence? - Narrow AI vs. Artificial General Intelligence (AGI) - How Microsoft Copilot is transforming the future of work - A level playing field for everyone - How AI can transform entrepreneurship - How AI will replace routine jobs and enable creativity Mustafa Suleyman is the CEO of Microsoft AI and co-founder of DeepMind, one of the world’s leading artificial intelligence companies, now owned by Google. In 2022, he co-founded Inflection AI, which aims to create AI tools that help people interact more naturally with technology. An outspoken advocate for AI ethics, he founded the DeepMind Ethics & Society team to study the impact of AI on society. Mustafa is also the author of The Coming Wave, which explores how AI will shape the future of society and global systems. His work has earned him recognition as one of Time magazine’s 100 most influential people in AI in both 2023 and 2024. Connect with Mustafa: Mustafa’s LinkedIn: https://www.linkedin.com/in/mustafa-suleyman/  Mustafa’s Twitter: https://x.com/mustafasuleyman Resources Mentioned: Mustafa’s book, The Coming Wave: Technology, Power, and the Twenty-first Century's Greatest Dilemma: https://www.amazon.com/Coming-Wave-Technology-Twenty-first-Centurys/dp/0593593952  Inflection AI: https://inflection.ai/  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Seth Godin led 300 volunteers across 40 countries to build The Carbon Almanac, a comprehensive almanac on climate change. All these people worked hard for free not because of an efficient assembly-line structure, but because of Seth’s human-centric approach to work. He offered them dignity, fostered a sense of agency, and created the right environment for people to connect with meaningful work. In this episode, Seth explains why traditional work models are leading us on a “race to the bottom.” He also shares how to build high-trust teams that foster creativity and lead with significance. In this episode, Hala and Seth will discuss:  - Why work isn’t working anymore - Industrial Capitalism vs. Market Capitalism - How to rise by racing to the top - Why turnover is a good thing - How to create a culture of significance - What jobs will be taken away by AI - The four kinds of work - Why high-trust, high-stakes work is the future - Creating real agency and dignity at work - Why you can’t treat people like a resource - And other topics… Seth Godin is one of the top marketers of our generation. He is a renowned author of dozens of international bestsellers. Seth has founded several successful companies, including Yoyodyne, which he sold to Yahoo for $30 million. He also founded the altMBA, an online leadership workshop, The Carbon Almanac, a project focused on climate change, and Squidoo, one of the internet’s early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018. Connect with Seth: Seth’s Website: https://www.sethgodin.com/ Seth’s LinkedIn: https://www.linkedin.com/in/sethgodin/ Seth’s Twitter: https://x.com/ThisIsSethsBlog  Seth’s Instagram: https://www.instagram.com/sethgodin/ Sponsored By: Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Resources Mentioned: Seth’s Book, The Song of Significance: A New Manifesto for Teams: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543/  The Carbon Almanac: https://thecarbonalmanac.org/  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review -  ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Even with hard work and careful planning, many businesses still struggle because they don’t fully understand strategy or the systems at play in a complex world. Bothered by this common issue, Seth Godin wrote his latest book, This is Strategy, to help entrepreneurs and leaders make smarter, more strategic decisions. In this episode, Seth breaks down the four threads of strategy: time, games, empathy, and systems. He also shares practical advice to help entrepreneurs see and even change the systems that affect their success. In this episode, Hala and Seth will discuss:  - What strategy is and is not - How to know if your strategy is working - The problem with focusing on tactics - Why working harder isn’t enough - Spotting hidden systems affecting your business - The four pillars of strategy - Real-world examples of successful strategies - How Airbnb used timing to scale - Adapting when systems change - And other topics… Seth Godin is a well-known marketer, entrepreneur, and bestselling author of many books, including his latest, This is Strategy. His books have been translated into nearly 40 languages and have helped millions rethink marketing, business, and leadership. Seth has founded several successful companies, like Yoyodyne, which he sold to Yahoo for $30 million. He also founded Squidoo, one of the internet’s early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018. He created the altMBA, an online leadership workshop, and The Carbon Almanac, a project focused on climate change.  Connect with Seth: Seth’s Website: https://www.sethgodin.com/ Seth’s LinkedIn: https://www.linkedin.com/in/sethgodin/ Seth’s Instagram: https://www.instagram.com/sethgodin/ Sponsored By: Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Resources Mentioned: Seth’s Book, This Is Strategy: Make Better Plans: https://www.amazon.com/This-Strategy-Make-Better-Plans/dp/B0D47T8S7N  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

For years, Leila Hormozi gave her best effort at jobs where she never got a raise or promotion. She did it because she’s a high-integrity person who does everything with excellence. Now a master CEO widely known for her scaling and operations expertise, she understands how to build high-performance teams that retain top talent. In part two of this episode, Leila explains exactly how to attract and keep elite employees. She also shares tips for how to hold your team accountable, measure performance better, and give more productive feedback. Leila Hormozi is an entrepreneur, investor, and philanthropist. She co-founded Acquisition.com with her husband, Alex Hormozi. By the age of 28, she had amassed a net worth of $100M.    In part two of this episode, Hala and Leila will discuss:  - The qualities of a world-class leader - Why your character matters when trying to keep top talent - Creating a top-tier job title to attract the right candidates - Why you need a big vision - Creating a frictionless candidate experience - How to “buy people’s brains” - Why you need to hire fast - Spotting competitive greatness - Leila’s accountability formula - Why you need to give clear feedback often - How employees can stand out - And other topics… Leila Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. She is the CEO of Acquisition.com and is known for her expertise in scaling businesses by building flexible infrastructures and effective management systems that foster great workplace cultures and high performance. Following a successful turnaround business venture, she and her husband, Alex Hormozi, packaged his process into a licensing model that scaled to over 4,000+ locations in 4 years. Simultaneously, she launched and scaled three companies, generating $120M+ without external funding.  Connect with Leila: Leila’s Website: https://www.acquisition.com/  Leila’s LinkedIn: https://www.linkedin.com/in/leila-hormozi-32a580a5/  Leila’s Twitter: https://twitter.com/LeilaHormozi  Leila’s Instagram: https://www.instagram.com/leilanhormozi/  Leila’s YouTube: https://www.youtube.com/@leilahormozi  Sponsored By: Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting   Resources Mentioned: What It Takes: Lessons in the Pursuit of Excellence by Stephen A. Schwarzman: https://www.amazon.com/What-Takes-Lessons-Pursuit-Excellence/dp/1501158147  Part 1 of Leila's Interview: https://youngandprofiting.com/yapclassic-leila-hormozi-from-six-arrests-to-100m-networth-by-age-28/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course Top Tools and Products Of The Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Russell Brunson studied thousands of sales funnels, eager to learn how to build the best possible funnel. But the problem was that each would take three months and a team of seven to eight people. Frustrated with the grueling process, he co-created ClickFunnels, a software platform that enabled him to build funnels in just one day. In this episode, Russell and Hala discuss the art of building funnels and explore the psychology behind marketing and sales. They also dive deep into how to create effective webinars. Russell Brunson is the CEO and co-founder of ClickFunnels. He's a bestselling author of multiple books about marketing and one of the most famous internet marketers in the world. He's also the host of The Marketing Secrets Show. In this episode, Hala and Russell will discuss: - Why you need to position your service as exclusive - Funnels for different kinds of businesses - The psychology behind using bonuses - The strategic advantage of being the most expensive - When to start selling your expertise - Thriving as an introverted entrepreneur - Why go all-in on one thing - Russell’s advice on niching down - Positioning your offer as a new opportunity - Why Russell is bullish on YouTube - Why your webinars are not converting - And other topics…  Russell Brunson is an entrepreneur, bestselling author, and co-founder of ClickFunnels, a platform that helps businesses build sales funnels online. Over the last 20 years, he has grown a community of over a million entrepreneurs and sold hundreds of thousands of books, including DotCom Secrets and Expert Secrets. When he and his team launched ClickFunnels in 2014, it took off quickly, reaching $100 million in just three years. Russell is passionate about marketing and has helped more than 200 people become millionaires with his strategies. He's also the host of The Marketing Secrets Show. Connect with Russell: Russell’s Website: https://www.russellbrunson.com/  Russell’s LinkedIn: https://www.linkedin.com/in/russellbrunson/  Russell’s Instagram: https://www.instagram.com/russellbrunson/  Russell’s Twitter: https://x.com/russellbrunson  Russell’s Facebook: https://www.facebook.com/RussellBrunsonLIVE/  Sponsored By: Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Resources Mentioned: Russell’s Podcast, The Marketing Secrets Show: https://marketingsecrets.com/podcasts  Russell’s Book, Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice: https://www.amazon.com/Expert-Secrets-Underground-Playbook-Creating/dp/1683504585  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products Of The Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/