How to Align Office Real Estate with Future of Work Strategies

Featuring Zoe Ellis-Moore Brand has never been that important in office real estate. But that's about to change. A strong brand is more than just a logo or a catchy slogan—it's a powerful idea that resonates with customers, building loyalty and trust.  In this episode Brave Founder, Caleb Parker, is joined by Zoe Ellis-Moore, Founder & CEO of Spaces to Places, a firm that partners with flexible workplace brands with research, positioning, marketing and strategic consulting. In this episode, Caleb & Zoe explore what makes a real estate brand successful in the flex sector, the unique challenges of property branding, the pros & cons of white labeling and why coworking brands might soon become the go-to leasing strategy for office buildings. Tap here to get your copy of the London Flex Brand Index white paper   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Dave Cairns Does the office have a role in the future of work?  If so, what will the office of the future look like? Dave goes on the record—no disclaimers attached. In this episode Brave Founder, Caleb Parker, is joined by Dave Cairns, Future of Work Strategist for Kadence, to dive into deep topics like personal brand and authenticity in the workplace, the challenges workplace leaders face, how companies are adapting their ways of working, and the need for a mindset shift in office real estate. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter  

Featuring Dharshni Singh What role does the office play in the future of work? In this episode Brave Founder, Caleb Parker, is joined by Dharshni Singh, a dynamic corporate real estate leader with over 20 years experience in transforming organizations and unlocking human potential for exceptional outcomes at companies like Accenture and BCG, tp bennett and more. Dharshni has in-depth knowledge and expertise across Future of Work strategic planning, portfolio & site strategy investment prioritization, business case development, transactions, and capital projects for cross-sector international firms. The two discuss strategic and tactical approaches for aligning real estate strategy to support future of work strategy. The conversation covers change management, practical timelines, building selection criteria, wellbeing and amenities, landlord brands and flex space. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Jane Sartin In this episode Brave Founder, Caleb Parker, is joined by Jane Sartin, Executive Director of the Flexible Space Association (FlexSA) - the UK-wide trade body for the flexible workspace industry. The two explore the challenges of commoditization, how some brands approach differentiation, and the hotelification trend by building owners - with trending amenities such as rooftop terraces, gyms, and podcast studios.   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Tuomas Sahi “It's not enough that you build something and hope that people come. You have to build something that they actually need.” In this episode (Recorded live on stage at ReCoTech in Helsinki, Finland), Brave Founder, Caleb Parker, is joined by Tuomas Sahi, CEO of Antilooppi, a sustainable office real estate owner in Helsinki, Finland. Tuomas shares how Antiloopi’s focus on understanding and serving the needs of their customers led them to providing flexible solutions and services. The conversation covers the benefits of owning the customer relationship, the challenges of transitioning to a more flexible model   This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG Subscribe to Caleb's Brave Ideas Newsletter

Featuring Pontus Kihlman "Then only thing certain, is you can't be certain" It's an understatement to say there is uncertainty in office real estate right now. It’s been that way for a few years now. In this episode (Recorded live on stage at ReCoTech in Helsinki, Finland) Pontus and and Brave Founder, Caleb Parker, dive into the drivers of uncertainty in the workplace, the discomfort this creates, especially for office real estate, and how to lead through discomfort. They highlight the need for agility and the role office real estate plays in supporting positive company culture.  The topic of multi-locational workplaces comes up as well as why customer-centricity is crucial to office design and programming. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium  Find our adverts intriguing?(Tap below to learn more) Koho.ai ReturnSuite PONT NCG

Featuring Bogdan Nicoară, Cofounder & CEO at Bright Spaces With over 60% of London office leases under 10,000 sqft and 65% having upcoming lease events, there’s a lot of void space on the horizon. How do we fill this space? In this epsisode, Bogdan Nicoară and Brave Founder, Caleb Parker, discuss the impact of digital tools to enrich the sales process, how virtual tours and 3D visualizations are changing the game and how exiting owners and operators can respond to the skyrocketing demand for flex and managed suites About Bright Spaces Bright Spaces is the interactive 3D layer for the Built World dedicated to customised 3D Digital Twins, focused on compliance and aesthetics. Learn more at https://brightspaces.tech/ This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a group of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium 

Featuring Keke Patissier, Cofounder & CEO at Koho Fact: 25% of coworking businesses are loss making. But that means 75% are not. If office real estate is going to keep up with customer demand for flex, service, hospitality and community, investors must to understand there’s money to be made. In this epsisode, Keke Patissier and Brave Founder, Caleb Parker, discuss how coworking and flex space is moving office real estate from a bond like investment to a predictable recurring revenue stream - not to dissimilar from the software as a service model. They explore the challenges of revenue leakage in this business model, and and the importance of data and taking a proactive approach to managing risk. KK shares her insights on differentiating in the increasingly commoditized coworking industry and why office real estate may need more sales people than asset managers.   About Koho Koho is a risk management platform that helps coworking operators optimise revenue retention and growth. Learn more at www.koho.ai  This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a group of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium   

Featuring Manuel Conti, Cofounder and CEO of PONT As the flex market grows, many operators find themselves in a commoditized landscape. But what if brand differentiation is the key to acquiring new customers? In this episode, Manuel Conti and Brave Founder, Caleb Parker, dive into the evolving expectations of coworking space customers, the necessity of standardization to expand the flex market, and the importance of operator collaboration to support customer needs beyond their own buildings. We also explore how PONT is helping operators leverage events and community-building to foster brand loyalty and why real-time availability is crucial for enhancing the sales funnel.   About PONT Boost efficiency and profitability with PONT’s platform. Enjoy features like real-time booking, automated inventory management, and operational insights to maximise space use and reduce overhead. Simplify complex operations and increase occupancy effortlessly.  Learn more at www.pont.work  This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a group of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium   

Featuring Tom Proctor, Founder/CEO of NCG Did you know that tech, as important as it is, is not enough to retain customers? But the research shows that bad tech is enough to lose customers. In this Caleb Parker Show episode, Tom Proctor joins Caleb to dive into some research on what today’s office customers want. Tom shares why a frictionless user experience is important, how NCG has helped rejuvenate former Wework locations and how some CAT B Tech is being delivered earlier, as the tech backbone of an asset. About NCG NCG combines the physical and digital worlds needed to run a connected and responsive office environment. They are an end-to-end technology partner, providing the tech stack that underpins hundreds of flexible spaces across the UK and Europe. This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a group of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: www.bravecorp.co/brave-consortium