This Week in Business podcast

Scaling a Local Favorite: The Strategy Behind Wawa’s Growth

0:00
11:35
Reculer de 15 secondes
Avancer de 15 secondes
Z. John Zhang, Wharton Professor of Marketing, discusses how brands like Wawa scale beyond their regional roots by leveraging innovation, customer loyalty, and strategic expansion into competitive new markets.

Hosted on Acast. See acast.com/privacy for more information.

D'autres épisodes de "This Week in Business"