YouTube Genius Shares Everything He Knows (Oscar Owen)

In this episode, we sit down with Oscar Owen, a YouTube strategist who's cracked the code on what actually makes videos grow. Oscar breaks down the three golden elements of YouTube success: ideation, titles, and thumbnails. We discuss why most creators waste time on production quality when they should be focused on packaging, how to use outliers to validate your ideas before you film, and the psychology behind videos that take off. He explains how to build curiosity through fear and desire, why 55 characters is the magic number for titles, and his framework extraction method for stealing proven formats without copying content. If you're a founder, creator, or business owner trying to grow on YouTube, this episode will completely change how you approach content creation. Learn more about Oscar Here: https://www.youtube.com/@oscarowenbiz Hear more from the Hosts: Jack - https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac - https://www.linkedin.com/in/zac-thompson-33a9a39b/

In the snippet from our recent episode with personal branding expert Ash Jones we discuss the importance of creating your personal brand for the long game and how this can lead you and your brand into new opportunities to making millions like Gary Vee and Alex Hormozi. You can catch the full episode now on our channel : https://youtu.be/WBsPaYZZhnY?si=y0qUamvcydxCMKL6 More from Ash and Great Influence: https://www.linkedin.com/in/ash-jones-85363975/?originalSubdomain=uk / https://greatinfluence.com Hear more from the Hosts: Jack -https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac -https://www.linkedin.com/in/zac-thompson-33a9a39b/

Peter built a business tackling one of the biggest problems facing young people today: the skills gap. In this episode, we break down why degrees aren’t enough anymore, why CVs are becoming irrelevant, and what actually gets you hired in today’s market. We also touch on how the education system in the UK is affecting todays youth when finding a role in society. More from our Guest: https://www.linkedin.com/in/peter-m-wood/?originalSubdomain=uk Hear more from the Hosts: Jack - https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac - https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit www.nooks.ai/wehaveameeting

In this week’s episode we sit down with Oscar to break down what actually makes YouTube videos grow. We discuss why most creators focus on the wrong things, how titles and thumbnails influence whether people click, and the psychology behind videos that take off. Oscar explains the small change that helped double his views and how anyone building a brand online can apply the same thinking. If you’re a founder, creator, or marketer trying to grow on YouTube, this episode will change how you think about content. Learn more about Oscar Here: https://www.youtube.com/@oscarowenbiz Hear more from the Hosts: Jack - https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac - https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit https://www.nooks.ai

In this episode we sit down with Ash Jones, founder of Great Influence, the agency behind the personal brands of Steven Bartlett and Gary Neville. Ash breaks down what it really takes to build a personal brand that creates leverage. We discuss why most founders stay invisible, the difference between attention and authority, and how long-term brand building turns into real commercial advantage. This isn’t about posting for vanity, it’s about owning distribution, building trust, and creating demand over time. If you’re serious about building authority in your industry, this episode is essential. More from Ash and Great Influence:https://www.linkedin.com/in/ash-jones-85363975/?originalSubdomain=uk /https://greatinfluence.com Hear more from the Hosts: Jack -https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac -https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free athttps://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visithttps://www.nooks.ai

In this episode we sit down with Ash Jones, founder of Great Influence, the agency behind the personal brands of Steven Bartlett and Gary Neville. Ash breaks down what it really takes to build a personal brand that creates leverage. We discuss why most founders stay invisible, the difference between attention and authority, and how long-term brand building turns into real commercial advantage. This isn’t about posting for vanity, it’s about owning distribution, building trust, and creating demand over time. If you’re serious about building authority in your industry, this episode is essential. More from Ash and Great Influence: https://www.linkedin.com/in/ash-jones-85363975/?originalSubdomain=uk / https://greatinfluence.com Hear more from the Hosts: Jack - https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac - https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit https://www.nooks.ai

In this episode, we sit down with Jodie Cook, An entrepreneur, investor, and founder who built and sold a 7-figure social media agency before turning her focus to AI-powered systems. We talk about building a business from 22, scaling to a team of 20, and what it really takes to create a company you can step away from. Jodie shares how her athlete mindset shaped her success, why most coaches struggle with lead generation, and how AI is transforming the way experts attract clients. This is a conversation about leverage, discipline, scaling smart, and building businesses that don’t rely on you. If you're a founder, coach, or entrepreneur navigating the AI shift, this one’s for you! Enjoy :) Learn more about Jodie - https://www.jodiecook.com Hear more from the Hosts: Jack - https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac - https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit https://www.nooks.ai

Salespeople who swear on their calls close 8% more deals. Marketing teams using pink and purple instead of "Series A Blues" get more attention. Companies that avoid pissing anyone off end up exciting no one. In this episode, we sit down with Udi Ledergor, Chief Evangelist and former CMO at Gong, to unpack the psychology behind courageous marketing, the real impact of AI on sales teams, and why being different beats being better every single time. Udi reveals how Gong built one of the most recognizable brands in B2B by rejecting best practices, embracing controversy, and creating a culture where teams feel safe to fail. From the drooling bulldog mascot that made enterprise customers angry, to the viral research on swearing in sales calls, to the plain-text email that generated 700 event registrations in hours—this is a masterclass in standing out in a sea of sameness. We also dive deep into AI: what it can actually do right now, what it can't, and why the creators of ChatGPT don't use ChatGPT to run their revenue teams. Spoiler: AI isn't coming for your job. But salespeople who know how to use AI are coming for the jobs of those who don't. What You'll Learn: Why swearing on sales calls increases win rates by 8% The danger of "best practices" and why boring is the biggest risk in B2B marketing How to build a brand that polarizes—without crossing the line The two buckets of AI: what it can automate vs. what it can guide you on Why OpenAI and Anthropic use Gong to run their revenue teams (and what that tells you about generic LLMs) The plain-text email experiment that got 700 event sign-ups in hours How to create psychological safety on your team so they take risks and do their best work Why indifference is worse than hate when it comes to your messaging From privacy policy emails that went viral, to bulldogs on login screens, to the Starburst logo that refused to fit neatly into a square, this episode will change how you think about marketing, sales, and standing out in 2026. If your brand feels invisible, your messaging feels safe, or your team feels stuck playing by the rules everyone else is playing by, this conversation will give you permission to break free. Sponsored by Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at prospeo.io/wham About the Guest: Udi Ledergor is Chief Evangelist and former CMO at Gong, and author of the bestselling book Courageous Marketing: How to Take the Boring Out of B2B. He's known for building bold, unconventional marketing teams and helping sales leaders understand how AI is transforming their world. Find Udi on LinkedIn and grab his book wherever books are sold. Chapters: 00:00 Salespeople Who Swear Close 8% More Deals: The Research That Went Viral 02:15 Who Is Udi Ledergor: From Gong CMO to Chief Evangelist 04:30 Courageous Marketing: Why Different Beats Better Every Time 08:12 The Series A Blues Problem: How Gong Chose Pink and Purple 11:45 The Drooling Bulldog: When Enterprise Customers Hated the Brand 15:20 How to Be Polarizing Without Crossing the Line 19:03 The Plain-Text Email That Got 700 Event Registrations in Hours 23:47 AI vs Automation: What's Actually New and What's Just Rebranded 28:34 The Two Buckets of AI: Automation and Guidance 32:19 Why OpenAI Uses Gong to Run Their Revenue Team 36:55 Are We Losing Critical Thinking by Outsourcing to AI? 41:28 Building Courageous Teams: Psychological Safety and Process Accountability 47:12 The Privacy Policy Email That Went Viral on Twitter 50:45 One Question to Ask Yourself: How Can You Break Away From Boring Practices? #CourageousMarketing #UdiLedergor #Gong #SalesPsychology #AIinSales #B2BMarketing #WeHaveAMeeting

Does dropping an F-bomb actually close more deals? Udi Ledergor shared the data point that shocked the sales world: salespeople who swear on calls have an 8% higher win rate than those who don't. The reaction was instant chaos. One-third of people were appalled, calling it "unprofessional." The other two-thirds? They knew we were onto something real. In this sneak peek with Udi Ledergor, we dive into the controversial "Profanity Study" and the philosophy of Courageous Marketing. Key takeaways: Why "safe" marketing is actually the most dangerous strategy The psychology behind why polarising content wins Why indifference is the true enemy of sales growth Subscribe for the full episode dropping tomorrow! Chapters: 00:00 The Swearing Sales Stat That Broke the Internet 00:35 The Marketer's Dream: When Half Love It and Half Hate It 00:52 The Indifference Problem: If Nobody's Pissed Off, Nobody Cares 01:45 The Core Domain Exercise: Defining Your Brand Identity 02:08 What People Say When You Leave the Room: The Jeff Bezos Brand Test 02:20 From Best Practices to Courageous Marketing: Making the Transition Sponsored by Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. Try it free at prospeo.io/wham #SalesAdvice #CourageousMarketing #B2BMarketing #Polarizing #SalesPsychology #WeHaveAMeeting

You think you’re sending a meeting invite. Your team feels like they’ve just received a summons. In this episode on effective workplace communication, expert Chris Fenning reveals why the "blank calendar invite" is destroying your team's productivity. He shares his 3-part TPO Framework (Topic, Purpose, Output) to cut meeting times in half. What you’ll learn: • How to start every meeting so people instantly know why they’re there • The TPO framework that cuts meeting time in half • The polite sentence that brings a hijacked meeting back on track • How to write emails people actually reply to • How to communicate clearly between teams, experts, and non-experts Chapters: 00:00 The Meeting Framework That Changes Everything: Topic, Purpose, Output 01:14 Who Is Chris Fenning: Helping People Communicate 7% More Efficiently 02:02 The Symptoms of Bad Communication: Glazed Eyes and Endless Meetings 02:51 The First Minute of Every Meeting: Getting Everyone on the Same Page 06:38 The Amazon Six-Page Memo: Why It's Terrible for Most Companies 10:53 Regaining Control: What to Do When Meetings Go Off Track 15:54 The Education Gap: Why Nobody Teaches Us to Communicate at Work 18:48 University of Chris: Building a Communication Curriculum That Actually Works 21:38 Technical Teams vs Business: Bridging the Jargon Gap with Perspective and Impact 24:38 The Email Revolution: Subject Lines, Brevity, and the 30-40% Reduction 34:41 Making Training Stick: The Forgetting Curve and the Power of Repetition 37:23 Energising Your Team: The Anti-Icebreaker Approach to Training 40:33 AI and Communication: Custom GPTs, Chatbots, and the Ikea Success Story About the Guest: Chris Fenning is a communication expert helping technical teams and business leaders speak the same language. Website: chrisfenning.com LinkedIn: Chris Fenning Join the conversation: What's the most pointless meeting you've sat through this week? Tell us in the comments! 👇 #WorkplaceCommunication #ProductivityTips #ChrisFenning #WeHaveAMeeting