Episode #39: Challenges and Opportunities in Crypto PR with Samantha Yap from YAP Global

On this episode, we’re joined by Samantha Yap, Founder and CEO of YAP Global. Samantha and her team aim to share the stories of crypto companies and projects that are bringing true value to the world.We discuss:- The challenges for PR in the crypto industry.- Why finding quality crypto PR talent is difficult.- The common misconceptions about crypto in the media.- The most relevant marketing channels for crypto companies.- Common mistakes traditional media companies make when entering the crypto space.- Why crypto domains and wallets need to serve a real function.- What success looks like for crypto PR campaigns.- The importance of having a crisis communication plan in place.- Advice for newcomers looking to enter the crypto PR space.Thanks for listening to Waves in the Finoverse, brought to you by Finoverse. If you enjoyed this episode, please leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.Resources: - https://yapglobal.com/#Fintech #Crypto #Web3 Hosted on Acast. See acast.com/privacy for more information.

On this episode, we’re joined by Aleksander Leonard Larsen, Co-Founder and Chief Operating Officer at Sky Mavis. As a leading developer of blockchain games and infrastructure, Sky Mavis aims to further the mission of building player-owned economies.We discuss:- How Aleksander transitioned from competitive gamer to business founder.- The current scale of blockchain gaming.- Differences between blockchain games and traditional games.- Details about what it means to “play and earn.”- The importance of developing games that induce a flow state.- Why it's vital to align gaming incentives between players, developers and speculators. - Challenges with gaming interoperability.- Why digital scarcity requires the use of a blockchain. - How to build virtual worlds that people find value and meaning in.- Challenges with placing blockchain games within traditional app stores.Aleksander Leonard Larsen - https://www.linkedin.com/in/psycheout86/Sky Mavis - https://www.linkedin.com/company/skymavis/Thanks for listening to Waves in the Finoverse, brought to you by Finoverse. If you enjoyed this episode, please leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.Resources:- https://www.skymavis.com/#Fintech #Crypto #Web3 Hosted on Acast. See acast.com/privacy for more information.

On this episode, we’re joined by Antonio Juliano, Founder & CEO at dYdX. As an industry-leading decentralised exchange, dYdX aims to increase the adoption of a variety of crypto financial services and products.We discuss:- The important role of transparency for DeFi platforms.- Antonio’s view of the current state of the DeFi industry.- What dYdX does and what problems it’s trying to solve.- Why financial services should be run by code instead of intermediaries.- What full decentralisation means in DeFi.- Current challenges in scaling DeFi.- Details around governance within DeFi platforms.- How decision-making and management work at dYdX.Antonio Juliano - https://www.linkedin.com/in/antoniojuliano/dYdX - https://www.linkedin.com/company/dydx/Thanks for listening to Waves in the Finoverse, brought to you by Finoverse. If you enjoyed this episode, please leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.Resources:- https://dydx.exchange/- finoverse.com#Fintech #Crypto #Web3 Hosted on Acast. See acast.com/privacy for more information.

On this episode, we’re joined by Andre Cronje, Director at Fantom Foundation. Fantom develops high-performance, scalable and secure technology that supports a wide range of decentralized applications (dApps) and services on the Fantom Network.We discuss:- Some of the stigmas and challenges surrounding the DeFi community.- The need for DeFi culture to mature and be taken more seriously.- Andre’s role at Fantom Foundation and the types of projects he's been working on.- The difference between trying to regulate cryptocurrencies and regulating crypto service providers.- Some of the barriers to the adoption of the decentralized web.- Specific use cases aligned with Fantom's capabilities.- Details around how Fantom increased its transaction and consensus speeds.- The blockchain tech improvements that are necessary for the decentralized web to really flourish.- The importance of gas monetization for dApp developers.Resources:- https://www.fantom.foundation/Thanks for listening to Waves in the Finoverse, brought to you by Finoverse. If you enjoyed this episode, please leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#Fintech #Crypto #Web3 Hosted on Acast. See acast.com/privacy for more information.

Colin Butler, VP of Institutional Capital at Polygon Labs, goal is to push the boundaries of traditional mindsets. He sees live Tokenisation as a world-changing phenomenon that will democratise assets and investment vehicles. Polygon developers are creating on-ramps to bring new technologies to the individual. He promises NOW is the time. For more on this and all our episodes head to www.finoverse.com Hosted on Acast. See acast.com/privacy for more information.

James Stickland is one of the twenty most influential people in crypto right now according to Financial News. So we wanted to find out what Elwood Technologies offers institutions in terms of digital assets trading infrastructure. He explains what the recent March Madness in the Financial world means for trading opportunities and risk management. Plus Elwood has big 'News in the Finoverse' so stay tuned! For more on this and all our episodes head to www.finoverse.com Hosted on Acast. See acast.com/privacy for more information.

What will the internet of the future look like? Will it be a place of freedom, creativity, and connectivity? We ask Sam Hamilton the Creative Director of Decentraland how his dream of a digital future is coming to fruition. What is it like walking down a 3D virtual street, going to a VR concert, or designing your next outfit inspired by a Metaverse Fashion show?Decentraland is hosting its annual Decentraland Metaverse Fashion Week next week, so if you want to check it out head to mvfw.org. For more on this and all our episodes head to www.finoverse.com Hosted on Acast. See acast.com/privacy for more information.

How do you spot the unicorns of the future? How do you figure out what will be the next big thing in FinTech? Initialized Capital invests seed money into the early-stage start-ups of the Web3 world and it's Brett Gibson's job to find founders with a dream we can all believe in. And they have a good track record - from investing in Coinbase to Reddit to Rippling - they've definitely backed some winners. For more on this and all our episodes head to www.finoverse.com Hosted on Acast. See acast.com/privacy for more information.

This is the second part of our International Women's Day special, where we are talking with Sheila Warren, Chief Exec of the Crypto Council for Innovation. Toady we look at crypto criminal behaviour, the internet before the internet, and the impact of crypto on the war in Ukraine.For more on this and all our episodes head to www.finoverse.com Hosted on Acast. See acast.com/privacy for more information.

To celebrate this International Women’s Day 2023 our guest today joins us for a special two-part interview. With us is Sheila Warren, Chief Exec of the Crypto Council for Innovation. In this first part, we’ll be covering what the US is investing in and how China is influencing the crypto eco-system.Listen to the second half of our discussion with Sheila Warren out tomorrow!For more on this and all our episodes head to www.finoverse.com Hosted on Acast. See acast.com/privacy for more information.