1429: The Full-Stack Marketing Playbook That Actually Works w/ Mary Bevins

Tired of throwing money at marketing tactics that don't deliver? This episode is your antidote to marketing frustration. Full-stack marketer and agency founder Mary Bevins breaks down why a "strategy-first" approach is the only way to achieve sustainable growth. She dismantles the chaos of modern marketing and provides a clear, holistic framework that connects all the pieces—from paid ads and SEO to email marketing and lead conversion. For any entrepreneur who feels like they're just checking marketing boxes without seeing real results, Mary offers an invaluable perspective on how to build a marketing engine that is intentional, measurable, and highly effective.💡 What You'll Take Away For YOUR Business🚀 Strategy vs. Tactics: Why jumping straight to social media or ads without a foundational strategy is the fastest way to waste your time and money.💰 A Smarter Paid Ads Playbook: Understand the different roles of Meta ads (warming up an audience) and Google ads (capturing intent) and how to make them work together.📊 The Power of a Scorecard: How to track every marketing effort—from organic reach to paid campaigns—to know exactly what's working and where to invest your next dollar.🤖 Using AI as a Tool, Not a Crutch: Learn how to leverage AI for efficiency without losing the brand voice and strategic intention that makes your business unique.📈 Realistic Timelines for ROI: Uncover what a healthy timeline for seeing marketing results actually looks like (hint: it's not overnight) and how to set proper expectations.💌 Email Marketing Isn't Dead: How to use email to nurture your most valuable asset—your existing audience—by providing consistent value instead of spam.🔗 The Holistic Funnel: Discover why your website, social proof, and lead follow-up process are just as critical as the ad that gets the click.📝 About Mary Bevins Mary Bevins is the founder of Memora Marketing, a strategic marketing agency dedicated to helping small and mid-sized businesses grow with clarity. With over a decade of experience, Mary’s journey took her from being a stay-at-home parent to the Chief Operating Officer of five different companies before launching her own agency. This diverse background in business development and operations gives her a unique, full-picture perspective on how marketing must integrate with every facet of a business to truly succeed.🎯 Mary’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Track everything. Track every outlet of marketing... track it month over month as well as the return so that you know how better to use your money or your time for the next quarter."📢 Memorable Quotes"We use AI as a tool, not a crutch. We're the ones running the show with the AI tool... If you just tell it to create 30 posts, it's just gonna give you a cookie-cutter answer and you're gonna look like everyone else." – Mary Bevins"Do not expect to get a ton of leads from social media because of your service. That's not the intent. It's there to show trust and longevity and credibility." – Mary Bevins"Email marketing should not be spam. If you're sending spam, then reconsider your plan and your messaging. You should always be providing value to the person on the end opening that email." – Mary Bevins🔗 Links & ResourcesVisit Memora Marketing’s websiteConnect with Mary on LinkedInFollow Memora Marketing on LinkedInFollow Memora Marketing on Instagram

Ever have one of those weeks where you feel like you’re just spinning your wheels, replying to emails, and tweaking your website, but not actually making real progress? This raw, unfiltered Solo Sunday episode, recorded mid-move in an empty, echoey room, is the reality check you need. Brian shares a powerful quote that completely reframes the dreaded "no" and reveals the one question he asks himself to ensure he's not just staying busy, but actually building momentum. If you’ve ever let the fear of rejection keep you from taking big swings, this episode will teach you how to start celebrating every single "no" as a step closer to your dream.✨ Why This Matters for YouEmbracing rejection is a superpower for entrepreneurs:It transforms “no” from a setback into a progress metric. You start seeing rejection as proof you’re taking action.It forces you out of "safe" tasks (like designing business cards) and into the real work that generates growth (like sales and outreach).It’s the antidote to analysis paralysis and perfectionism. It reminds you that growth happens through imperfect action, not perfect planning.If you're not getting rejected, you don’t have the opportunity to get accepted. This mindset ensures you’re always in the game.📝 Key TakeawaysRejection is a Measurement. If you go a whole week without being rejected, you probably didn't put yourself out there enough.Action Over Perfection. Brian recorded this episode mid-move, exhausted, and in a non-ideal studio. You don't get to 1,400+ episodes by only working when conditions are perfect.Every "No" is a "Closer." Inspired by a powerful quote, Brian reframes each rejection as being one step closer to the right person, the right opportunity, and the right "yes.""Safe" Work is Stagnation. Spending all your time on tasks with no risk of rejection—like tweaking copy or playing with AI—won't lead to tangible growth. Real growth comes with the risk of being told "no."Consistency Requires Doing It When It's Hard. True commitment is showing up when you don't feel like it, when you're tired, and when the situation is far from ideal.🚀 Put It Into ActionThis week, conduct a simple rejection audit:At the end of the week, ask yourself: "Did I get rejected at all this week?"If the answer is no, identify one "safe" activity you spent time on that could have been replaced with an action that carried a risk of rejection.What is one shot you can take next week—pitching a client, asking for a partnership, sending a cold email—that could result in a "no"? Go do it.🔗 Stay ConnectedSubscribe to the show so you never miss an episodeConnect with Brian on Instagram @imetbrianShare this episode with a fellow entrepreneur who needs to stop playing it safe and start taking more shots on goal

Tired of juggling a dozen different software tools just to run your business? In this episode, Peter Gustafson, founder of coachstack, breaks down how to build a fundamentally solid business by simplifying your operations and focusing on what truly matters. After leaving a six-figure career in the tech world, Peter saw a massive gap in the market for coaches overwhelmed by clunky tech stacks and a lack of business acumen. This conversation is a masterclass in strategic thinking, from validating your idea with real customers to building a system that consistently attracts and retains clients. For any entrepreneur, especially those in service-based industries, this episode will give you the clarity and confidence to stop tinkering and start building a business that’s built to last.💡 What You'll Take Away For YOUR BusinessThe Coaching Flywheel: Learn a powerful 6-step system to clarify your focus, attract ideal clients, build trust, and create a sustainable, referral-driven business.Validate Before You Build: Discover why Peter interviewed over 30 coaches before writing a single line of code, and how you can use customer development to de-risk your business idea.Your Unfair Advantage: Understand why doing things that don’t scale—like personally onboarding every user—is the ultimate secret weapon for product development and customer loyalty.AI as an Accelerator: Get a no-hype perspective on how to use AI to handle tedious, “last mile” tasks without sacrificing the critical pre-work and strategy that actually drive results.Simplify Your Tech Stack: Hear the case for an all-in-one platform and how consolidating your tools can free you up to focus on coaching and changing lives, not managing software.Monetize Your Expertise: Learn how to identify your unique "information advantage" based on your career and life experiences to create a coaching offer that stands out.📝 About Peter Gustafson Peter Gustafson is the founder of coachstack, a premium all-in-one platform designed to help accomplished professionals launch and scale their coaching businesses. With over a decade of experience in leadership roles at SaaS startups and nonprofits, Peter combines his deep expertise in product design, customer success, and entrepreneurship to solve the biggest pain points for modern coaches. His unique perspective comes from seeing the business world from the inside out, first as a tech leader and now as a founder who is personally building the solution he wishes existed.🎯 Peter’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Anyone who's on the fence about whether or not they should start that thing… Just do it and just get started."📢 Memorable Quotes"Coaching is a business. And oftentimes I see a lot of coaches that don't have the marketing expertise or the business acumen to be able to launch that full coaching business." – Peter Gustafson"The more that I've stepped into entrepreneurship, the less scary it gets. Obviously, each stage presents different problems… but I think anyone who's on the fence about whether or not they should start that thing, just do it and just get started." – Peter Gustafson"I think AI… it really accelerates the last mile. But for me, I think the bulk of the work comes in the pre-work." – Peter Gustafson🔗 Links & ResourcesVisit coachstack’s websiteConnect with Peter on LinkedInFollow coachstack on LinkedInVisit The Coaching Flywheel Newsletter

Shawn “Greybeard” Davis, a three-time seven-figure founder, pulls back the curtain on his incredible journey from bankruptcy to building empires in finance, real estate, and energy. He shares his core philosophy of “imperfect action over perfect inaction” and reveals the overlooked marketing channel—radio—that he used to create an instant audience and dominate local markets. This episode is a masterclass in resilience, unconventional growth strategies, and knowing when to accelerate versus when to pivot. For any entrepreneur feeling stuck or afraid to make a move, Shawn’s raw honesty about his failures and successes provides a powerful, actionable roadmap for building a business (and life) on your own terms.💡 What You'll Take Away For YOUR Business🚀 How "imperfect action" is your greatest competitive advantage for launching and learning faster than anyone else.💰 The overlooked power of local radio for generating high-intent leads and building an instant, geographically-targeted audience.📈 Why you need to "step on the gas" the moment you find traction, instead of celebrating and slowing down your marketing momentum.🧠 How to recognize when a successful business is costing you personally and find the courage to walk away and pivot.💡 The crucial difference between a 60-second ad and an hour-long show for building deep authority and trust with your market.🛠️ How to accelerate your learning curve in a new industry by diving in headfirst and buying five houses instead of one.💪 The power of "dogged persistence" and why most entrepreneurs quit right before their biggest breakthrough.📝 About Shawn Davis Shawn "Greybeard" Davis is a serial entrepreneur, radio host, and mentor who has built and scaled three separate seven-figure businesses in completely different industries: finance, real estate, and energy. After 22 years in financial services, he fearlessly pivoted, flipping high-end homes and later launching a solar brokerage company, using the power of radio to fuel its massive growth. Known for his "step on the gas" philosophy, Shawn now mentors business owners and CEOs, sharing his hard-won wisdom to help them achieve meaningful success without sacrificing their lives.🎯 Shawn’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Listen to that inner voice, that prompting in your spirit... when I've listened to that, it's always, always worked out for me for the good."📢 Memorable Quotes “Imperfect action is far better than perfect inaction. Let's launch first, figure out what we need to learn in this process, and make some mistakes.” – Shawn Davis“You have to have failure smack you in the face to then reassess on what is the best way to kind of move forward. That's how you gain experience, that's how you gain grit.” – Shawn Davis“You've got to recognize when the season to whatever it is that you're doing is to come to a close, because life will give you a lot of hints.” – Shawn Davis🔗 Links & ResourcesVisit Greybeard Mentoring’s websiteConnect with Shawn on LinkedInConnect via text code: Text GREYBEARD to 84503

Ever feel like your big entrepreneurial vision is stuck in the clouds? This episode is your ground control. We sit down with Dennis Monagle, a retired U.S. Naval Aviator turned founder of Ash Bishop David Consultants, who bridges the gap between ambitious dreams and the disciplined execution required to make them a reality. Dennis shares how his high-stakes military career taught him the critical importance of structure, process, and ownership—skills that are often the missing link for visionary founders. This episode is a masterclass in building a rock-solid operational foundation, helping you scale with clarity and avoid the burnout that plagues so many entrepreneurs. Tune in to learn how to inject military-grade focus into your business and turn complexity into measurable progress.💡 What You'll Take Away For YOUR BusinessHow to apply military-grade discipline to your daily business operations without stifling creativity.The critical difference between a "visionary" and an "implementer," and why your business needs both to succeed.Why being a "party pooper" with a dose of realism is one of the most valuable roles on a leadership team.A framework for building actionable plans (from 2-week sprints to year-long strategies) that you can actually execute.The secret to scaling without burnout by mastering the art of self-management and self-awareness.Why the concept of "total ownership" is a sobering but life-changing mindset for any founder.How to transition from a highly structured career into the chaos of entrepreneurship and build your own systems for success.📝 About Dennis Monagle Dennis Monagle is the founder of Ash Bishop David Consultants and a retired U.S. Naval aviator and government program manager. Inspired by the movie Top Gun, he built a decorated 28-year career in the Navy, leading complex aviation and uncrewed systems programs in high-stakes environments. Today, he channels that experience into his consultancy, where he partners with founders and leadership teams to translate big-picture vision into disciplined, day-to-day execution. Dennis brings a unique and invaluable perspective on building structure, accountability, and clarity, helping growth-stage companies navigate complexity and achieve measurable results.🎯 Dennis’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "You don't wanna be a wantrepreneur, you wanna be an entrepreneur... there's no perfect time, there's no perfect clarity. You really have to just do it."📢 Memorable Quotes"Once you understand as a business owner that you own all of the outcomes for your business, I think that's a very sobering thought. But it's a very aligning thought... It's just really life-changing." – Dennis Monagle"Sometimes I'm kind of a party pooper, but I think that's why clients want to bring me on is because I give them a realistic look at the landscape and help them navigate that." – Dennis Monagle"I think there's no big moment of clarity other than, hey, Dennis, get there, get 'er done... I'm learning a lot along the way. And it's been a graduate level of education in the last, less than a year." – Dennis Monagle🔗 Links & ResourcesVisit Ash Bishop David Consultants’ websiteConnect with Dennis on LinkedInFollow Ash Bishop David Consultants on LinkedIn

Ever wonder how giants like Salesforce scale products from $5 million to over $100 million? In this episode, we pull back the curtain with Mike Jones, a former Salesforce product manager and the brilliant mind behind ProductGrowth Labs. Mike breaks down the critical difference between building what customers want versus what they truly need—and how getting this right is the key to explosive growth. This isn't just a tech talk; it's a masterclass in turning your product into the central engine for revenue, retention, and market domination. For any wantrepreneur or entrepreneur building a SaaS product, this episode provides an actionable playbook for gaining clarity, improving user activation, and scaling with confidence.💡 What You'll Take Away For YOUR BusinessFilter the Noise: Learn how to identify "valuable feedback" from your customers and separate it from requests that will lead you down the wrong path.Monetize from Day One: Discover why offering your product for free is a huge mistake and how getting paying customers early provides the most valuable feedback for growth.Master the Product Lifecycle: Understand the entire journey of a product, from initial market research and development to achieving high adoption and retention.Reduce Churn with a Laser-Focused ICP: Hear how Mike helped a company with a 20% churn rate slash it by getting crystal clear on their Ideal Customer Profile (ICP).Embrace Product-Led Growth: See how every part of your business—from sales and marketing to customer success—plays a role in your product's success and overall business growth.Leverage AI Strategically: Uncover how to use AI as a powerful tool to surface signals faster without letting it replace essential human experience and strategic judgment.Build a Competitive Moat: Learn why building "depth" into your product is the ultimate defense against competitors in a crowded market.📝 About Mike JonesMike Jones is the founder of ProductGrowth Labs and a former Product Manager at Salesforce, where he was instrumental in scaling one of the company's fastest-growing acquisitions. During his time at Salesforce, he grew a product line's annual contract value from $5 million to over $100 million and led initiatives that drove over 200% user growth. With over a decade of experience across both scrappy SaaS startups and enterprise platforms, Mike possesses a unique ability to connect product strategy with real, tangible business results. Today, he acts as a fractional product leader for SaaS teams, helping them build products that customers love and that drive the bottom line.🎯 Mike’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"Don't build what either you want or what the market thinks it wants. You want to build what the market needs and values."📢 Memorable Quotes"You hear this a lot in the product management world... what is the best skill a product manager can have? And the answer is the ability to say no." – Mike Jones"AI is great at surfacing signals faster... But at the end of the day, it cannot replace strategy and strategic judgment." – Mike Jones"The more depth you have within a product, the much harder it is for competitors to steal your space." – Mike Jones🔗 Links & ResourcesVisit ProductGrowth Labs’ websiteConnect with Mike on LinkedInFollow ProductGrowth Labs on LinkedIn

In this powerful episode, Brian sits down with Carolyn Berg, a former civil engineer and public servant turned entrepreneur who is tackling society's most complex challenges. Carolyn shares her incredible journey from a stable government career to launching Koble Collaborative, a firm dedicated to helping communities solve massive issues like water scarcity, affordable housing, and climate resilience through facilitation and strategy. This episode is a masterclass in purpose-driven entrepreneurship, showing how you can build a thriving business by bridging gaps, fostering trust, and unifying diverse groups toward a common goal. Carolyn’s story proves that the most impactful entrepreneurs are often the ones who listen more than they talk and build connections before they build solutions.💡 What You'll Take Away For YOUR BusinessHow to find your entrepreneurial spirit in unexpected places (even a 16-year public service career).The superpower of deep listening and why you should solicit ideas long before creating solutions.A framework for tackling complex, multi-stakeholder problems that no single organization can solve alone.How to overcome the imposter syndrome that comes with forging a non-traditional entrepreneurial path.Why the hardest problems in business aren't technical—they're about getting people and organizations aligned.How to evolve your business model by listening to your clients' deeper needs and expanding your services.The strategic importance of naming your company to anchor its purpose and mission.📝 About Carolyn Berg Carolyn Berg is the founder and CEO of Koble Collaborative, a firm that empowers communities to tackle complex challenges. A licensed civil engineer with over 20 years of experience, Carolyn spent 16 years in public service leading multi-agency partnerships on regional initiatives in water, housing, and climate resilience. She built a career bringing diverse stakeholders together to solve problems that no single organization could solve alone, and she now channels that expertise into her own venture, helping leaders move from a shared vision to real-world implementation.🎯 Carolyn’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Learn to listen to that deeper voice, kind of your deeper heart, and go beyond the fears you might have, beyond your ego, and listen deeply to where your intuition is leading you."📢 Memorable Quotes"I recognized the hardest problem was never the technical aspects of it…the barrier was alignment. So bringing organizations and people and communities into the safe and trusted space where they could make decisions together.” – Carolyn Berg“I think it's an example of how we can step into hard problems… knowing I don't know all the answers, and certainly I'm going to need the strength of many to be involved in this process.” – Carolyn Berg"Building connection is at the heart of everything we do. And that deals with building connection across our own team, with our clients and the communities they serve, across ideas and sectors." – Carolyn Berg🔗 Links & ResourcesVisit Koble Collaborative’s websiteConnect with Carolyn on LinkedInFollow Koble Collaborative on LinkedIn

Ever wonder why some networking calls feel electric while others fall flat? Or why some sales pitches land perfectly while others feel desperate and "salesy"? In this Solo Sunday episode, Brian Lofrumento is kicking it old school, taking us back to his college philosophy class to uncover a powerful principle from Immanuel Kant that is surprisingly relevant to every entrepreneur. He breaks down the idea of treating people and activities as "ends in and of themselves" rather than just "means to an end." Brian shares how this simple shift in perspective can radically change how you approach sales, partnerships, content creation, and networking, ultimately leading to the very results you were trying so hard to force. If you feel like you're constantly chasing outcomes, this episode is the mindset reset you need to start attracting opportunities effortlessly.✨ Why This Matters for You This isn't just a philosophical debate; it's a practical business strategy that changes everything:It’s the secret to building genuine, lasting relationships that lead to referrals and partnerships, not just one-off transactions.It helps you detach from the outcome, reducing the pressure and desperation that kills sales and makes networking feel awkward.It’s the key to creating content (podcasts, posts, emails) that resonates deeply because your audience can feel your authentic passion.It paradoxically leads to better results—like the guest who closed six figures in business from one podcast appearance simply by showing up to share, not to sell.📝 Key TakeawaysEnds vs. Means: Are you doing something just to get a result (a sale, a follow, a referral)? Or are you doing it for the value of the action itself? People can feel the difference.Authenticity Attracts: When you show up to a conversation or create a piece of content just because you genuinely want to, you radiate an energy that naturally draws people and opportunities to you.The Downside of Being Transactional: Treating people and opportunities as merely a means to an end is the fastest way to repel them. It makes you less likable and, more importantly, less effective.The Paradox of Success: The more you detach from needing a specific outcome, the more likely you are to achieve it. Your focus shifts from "getting" to "giving," which is what builds trust and drives business.Habits Compound: Showing up authentically in one podcast interview might not change your life. But making it a habit across your sales calls, networking, and content creation will inevitably lead to opportunities you can't even imagine right now.🚀 Put It Into Action This week, before you start your next business activity, take a moment for a quick mindset check. Ask yourself:Am I about to jump on this sales call just to close a deal, or am I here to genuinely connect and help?Am I writing this social media post just to get likes and leads, or am I sharing something I truly believe in?Am I networking just to see what this person can do for me, or am I interested in learning about them?Before you act, remind yourself: "This is an end in and of itself." See how it changes the way you show up and the results you get.🔗 Stay ConnectedSubscribe to the show so you never miss an episode.Brian loves hearing from listeners! Send him a personal email at [email protected] to share your thoughts or even set up a virtual coffee.Share this episode with a fellow entrepreneur who needs a reminder to focus on the journey, not just the destination.

Tired of chasing the latest marketing tactic with nothing to show for it? This episode is your antidote to the chaos. Tristin Smith, founder of Boundless Growth Partners, demolishes the idea that growth is a guessing game. He reveals how to stop treating marketing, sales, and customer experience as separate functions and instead integrate them into a single, powerful "revenue engine." This episode is a masterclass for entrepreneurs who are ready to move beyond short-term hacks and build a sustainable, systematic approach to growth. Tristin breaks down the core pillars of a modern growth strategy, explaining how compounding efforts, a solid data foundation, and a deep understanding of customer psychology are the keys to long-term success.💡 What You'll Take Away For YOUR Business🚀 How to stop chasing shiny objects and build a systematic, repeatable revenue engine that actually works.🏗️ The four foundational pillars of modern growth: Trust & Authority, Visibility & Ecosystem, Data & Intelligence, and Experience & Connection.⏳ Why patience is your greatest asset and how to leverage compounding marketing efforts for massive long-term success.🤖 The right way to leverage AI in your marketing—and the critical rule you must follow to avoid damaging your brand.📊 How to blend quick-win tactics like paid ads with long-term strategies like SEO to create a balanced and resilient growth plan.🧠 Why your gut instinct is just as important as data when it comes to making game-changing marketing decisions.📝 About Tristin Smith Tristin Smith is the founder and CEO of Boundless Growth Partners, where he helps businesses build modern revenue engines. His journey into marketing was a masterclass in adaptation; after plans to open a restaurant were derailed by the 2020 shutdown, he pivoted hard into the digital world. Starting with Google Support, he quickly accelerated his career by mastering advertising, customer experience, and strategy. Tristin’s unique perspective comes from seeing the flaws and silos in traditional agency models, which inspired him to launch a company focused on creating truly integrated growth systems for his clients.🎯 Tristin’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Push forward every single day even when things don't feel like they're moving. It goes back to the patience. Just understanding that things stack over time and so do your efforts... every effort stacks."📢 Memorable Quotes“You can't bring the sales, marketing and customer service together with siloed systems. You really have to bring them all together through the two core pieces: content and data.” – Tristin Smith“As a business owner, it's just understanding that we don't need more tactics. We need to build a system that brings it all together.” – Tristin Smith“Every single piece of AI output has to have human eyes on it... you have to lean into it otherwise you're gonna get left behind. So you gotta test it and then you continue to push forward and keep eyes on AI.” – Tristin Smith🔗 Links & ResourcesVisit Boundless Growth Partners’ websiteConnect with Tristin on LinkedInFollow Boundless Growth Partners on LinkedIn

In the whirlwind of running a business, it's easy to get lost in the complexity and chaos. Michael McGinty, founder of FP360, joins the show to reveal how the most successful entrepreneurs transform that complexity into crystal-clear clarity. Drawing from his fascinating career path—from fisheries observer to a manufacturing "firefighter"—Michael shares his powerful "go and see" philosophy for getting to the root of any business challenge. This episode is a masterclass in strategic execution, teaching you how to bridge the gap between a great idea and flawless implementation. You'll learn how to get genuine buy-in from your team for new initiatives (like AI) and why consistent follow-through is the ultimate key to building credibility and lasting success.💡 What You'll Take Away For YOUR BusinessThe "Go and See" Method: Learn how to physically observe your business processes to uncover hidden inefficiencies and solve problems at their source, instead of guessing from your desk.Bridge the Strategy-Execution Gap: Discover the key to turning boardroom plans into on-the-ground action by securing buy-in from the top-down and the bottom-up.Smart AI Implementation: Understand how to introduce AI and other new technologies not as shiny objects, but as practical tools that your team will actually want to adopt and use.The Power of Follow-Through: Learn why consistent follow-up and reinforcement are more critical than one-off training sessions for building new habits and skills within your organization.Build Unbreakable Credibility: Master the three pillars of client and team relationships—listening, communicating, and following through—to become an indispensable leader.Transform Complexity into Simplicity: Find out how to identify the universal patterns within your business challenges to create simple, repeatable, and effective solutions.📝 About Michael McGintyMichael McGinty is the founder of FP360, a consultancy dedicated to helping organizations transform complexity into clarity. With a unique background that spans from being a NOAA fisheries observer to a hands-on technical problem-solver in the manufacturing industry, Michael has built a career on rolling up his sleeves to solve root challenges. His "go and see" mentality gives him a unique on-the-ground perspective, allowing him to guide teams to make confident decisions and build systems that last. He is an expert in aligning people, process, and purpose to drive measurable impact and elevate performance.🎯 Michael’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"Listen to your customers, your clients, your partners, your friends. You need to listen more... When you listen... they really engage with you. They tell you what you need. They do the job for you."📢 Memorable Quotes“If you don't have that [buy-in], nothing is going to work. You may implement a tool and put that tool through, but no one will adopt it. No one will follow through with it.” – Michael McGinty“Your people are going to need you to help lead them into this new world, which is instead of oars, they're going to be using engines and that's going to be a new world. You need to lead them into that.” – Michael McGinty"If you don't follow through, that is going to be something that breaks your credibility. And really, it's pointless without that." – Michael McGinty🔗 Links & ResourcesVisit FP360’s websiteConnect with Michael on LinkedInFollow FP360 on LinkedIn