S4 E7: Chiropractic Marketing

AI for Chiropractors: Optimizing Practice Management & Growth In this compelling episode of the Chiropractic Podcast, Tom sits down with special guest Jake Press of Press Purpose AI, a visionary in leveraging artificial intelligence for business acceleration. Jake, deeply passionate about chiropractic care due to its profound impact on his own life, shares how AI can transform chiropractic practices across the country. This discussion isn't just about technology; it's about making your practice more efficient, proficient, and ultimately, more profitable by intelligently integrating AI into key areas like marketing, new patient intake, and patient recalls. Tom and Jake dive deep into practical applications, including a live demonstration of an AI voice agent handling an incoming patient call, showcasing its empathy, ability to answer service-related questions, and seamless appointment booking. They emphasize that AI isn't about replacing staff, but empowering them to focus on high-value patient care by automating time-consuming, menial tasks. Discover how AI can help you capture more leads, reactivate past patients, enhance appointment reminders, and even streamline your social media marketing efforts. For more coaching and chiropractic resources, visit amcfamily.com Send us your questions and comments! You can reach us at: [email protected]

The CA Advantage: How to Hire, Train & Build a Thriving Chiropractic Team In this episode, CA coach and office manager Jan Tresse joins Christie Owen Irwin to discuss what it really takes to build and lead a strong chiropractic team. From hiring with purpose to developing staff through intentional training, they share practical insights and real success stories from practices around the country. Whether you're a doctor managing your first staff member or a seasoned CA looking to grow in your role, this conversation covers the systems and mindset that create long-term team success. In this episode: What to look for when hiring the right team member Why “motivational DNA” matters in placing staff Real examples of practices improving missed appointments and patient retention How to train for communication, not just task completion Why investing in your staff pays off in growth, culture, and retention For more coaching and chiropractic resources, visit amcfamily.com Send us your questions and comments! You can reach us at: [email protected]

Why Starting a Practice Doesn’t Have to Be a Struggle In this episode, Dr. Jeremy Brubaker and Dr. Tara Horrall dive into the real-world challenges of launching a chiropractic practice—and why so many of them are avoidable. From student debt to market research, mentorship to mindset, they reflect on the common (and preventable) mistakes new chiropractors make, and share the hard-won lessons they wish they’d known from day one. Whether you're in your first year of practice or two decades in, this episode offers practical, encouraging insight into building a thriving career without the burnout. What you’ll learn: Why the “five years of struggle” myth holds too many chiropractors back Common mistakes new docs make—and how to avoid them The value of mentorship and community support How to shift from survival mode to strategy Why chiropractic is a people business (and how to embrace that) If you're thinking about opening your own office, stuck in a rough patch, or just want to be reminded that success is possible, this episode is for you. For more information visit amcfamily.com

The Truth About Chiropractic Marketing: What Works & What’s a Waste of Money Marketing is one of the biggest pain points for chiropractors — and one of the easiest places to waste time and money. In this episode, Tom Owen sits down with marketing strategist Daniel Carroll to break down what actually works in chiropractic marketing today, what to avoid, and how to get more out of your marketing budget. They cover the difference between branding and marketing, how platforms like Google and Meta (Facebook/Instagram) function differently, and why consistency and clarity in your message are key to building long-term growth. In this episode: Why most chiropractors overspend and underperform in marketing How branding supports but doesn’t replace actual marketing Common traps and false promises in digital advertising What Google and Meta are really good for (and what they aren’t) How to set a budget that works for your stage of growth Why the best results come from pairing marketing with a proven system If you’ve been burned by flashy agencies or feel like your marketing isn’t bringing the ROI it should, this episode is for you. For more episodes and practice growth resources, visit amcfamily.com.

Thrive in 2025: The Mindset Shift Every Chiropractor Needs Join Dr. Todd Osborne (Dr. Oz) and Dr. Shannon McMurtry for a powerful discussion about what it really means to thrive in chiropractic practice. Thriving isn’t about “arriving”—it’s about daily choices, overcoming obstacles, and progressing despite circumstances. In this episode, Dr. McMurtry shares his personal journey from struggle to success, how fear almost held him back, and how obstacles are actually opportunities in disguise. Whether you're just starting out, growing your practice, or facing challenges, this episode will give you the mindset shift and actionable steps to thrive. If you’re a chiropractor looking for inspiration, struggling to grow, or passionate about pediatrics & perinatal care, this episode is packed with valuable insights! Hear personal stories of practice transformation, explore insights on leadership, and learn why prioritizing what matters most is key to sustainable success. Whether you’re looking to scale your chiropractic practice, improve your team dynamics, or better serve your community, this episode is packed with actionable strategies to help you thrive. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com.

Join Tom Owen as he hosts Drs. Justin & Candy Ford for a powerful conversation about overcoming practice struggles, building a thriving patient base, and the power of mentorship in chiropractic success. If you're a chiropractor looking for inspiration, struggling to grow, or passionate about pediatrics & perinatal care, this episode is packed with valuable insights! Hear personal stories of practice transformation, explore insights on leadership, and learn why prioritizing what matters most is key to sustainable success. Whether you're looking to scale your chiropractic practice, improve your team dynamics, or better serve your community, this episode is packed with actionable strategies to help you thrive. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com.

Join Dr. Kelly Henry and guest host Jered Wayland for a deep dive into the transformative power of the new Peak Advanced Therapy Solutions program. In this episode, discover how chiropractors can grow their practices, simplify operations, and enhance patient care by focusing on core principles and leveraging advanced therapies like decompression, cold laser, and shockwave.   Hear personal stories of practice transformation, explore insights on leadership, and learn why prioritizing what matters most is key to sustainable success. Whether you're looking to scale your chiropractic practice, improve your team dynamics, or better serve your community, this episode is packed with actionable strategies to help you thrive.   Send us your questions and comments! You can reach us at: [email protected]   For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com.

Join us for an inspiring conversation with Dr. Lyndsy Johnston, who has transformed a small-town practice into a thriving center for chiropractic care. From her high school job in a chiropractic office to becoming a leader in the field, Dr. Johnston shares her path to success, the power of mentorship, and the drive to impact lives. In this episode, we dive deep into Dr. Johnston’s story: how she doubled her practice size, overcame challenges, and became a role model for aspiring female chiropractors. If you’re in healthcare or seeking professional growth, this conversation offers valuable insights into building a practice with purpose, resilience, and a supportive team. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com.

Join Tom Owen as he hosts Dr. JP Whittaker to discuss the importance of the diversity branch within Aligned and how it is doing amazing work expanding the reach of chiropractic care to underserved communities. Send us your questions and comments! You can reach us at: [email protected] For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com.

Wake Up Aligned is transitioning to a new show called: The Chiropractic Podcast. In addition to the audio content you are used to, you can view a video version of the podcast on YouTube. Search for "The Chiropractic Podcast" and don't forget to subscribe. On this episode, Tom Owen hosts Dr. Henri Dallies to discuss a new partnership between Aligned and the group KCUCS, Knee Chest Upper Cervical Specific. This November, doctors from around the country will have the opportunity to enhance their technique and their business acumen with a joint event in Atlanta, GA. You can sign up for the milestone event using the following link: https://www.amcfamily.com/meetup_event/kcucs-nov-24-atlanta/   Send us your questions and comments! You can reach us at: [email protected]   For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com.