Attract Clients with Values

About This EpisodeSeason 4 wraps-up by putting the pieces together and looking at how profit, results, and team intersect through the lens of culture. Breanne and Jill explore how culture supports your financial models, reinforcing your profit. They discuss how culture supports strategic and operational structures that help you reinforce the results. Additionally, they show you how culture supports an efficient and agile, diverse team structure. Find out if your company culture is supporting your profit, results, and team structures on this episode of the Visionary CEO Podcast. Read More·       Full episode transcriptKey Takeaways·       [1:53] Looking at scalability through the lens of culture and putting the pieces together: profit, results, and team.·       [4:58] What does profit have to do with culture? In episode 5 of season 3, we dug into the distinction between a lifestyle business and a scalable company.·       [8:29] In episode 4 of season 1, we revealed how you just need one scalable offer to achieve foundational results that lead to real profit. In episode 6 of season 1, we dove even deeper into the ways that scalability and profitability intertwine.·       [11:04] In the final episode of our third season, we examined how our most successful clients managed to transfer ownership of key responsibilities to their team, enabling them to truly focus on vision, mission, and results.·       [12:34] In the final episode of our first season, we said “it all comes down to this” — leadership -- so you can achieve the results you need to grow your business.·       [15:43] In the final episode of our second season, we showed off how our clients use the Visionary Pyramid to achieve results.·       [16:57] In episode 4 of season 2, we showed how the magic really happens when you empower your team with ownership.·       [18:38] In episode 2 of season 1, we laid out the history of our own business.·       [19:17] In episode 4 of season 3, we debunked the myth that you’ve got to build a massive team for your business to be successful.·       [22:05] Hearing from the round table about how culture translates into practice through their own purpose, vision, and mission.·       [35:03] If you want to take your profit, your results, and your team and shape them for the next stage of your journey in a way that is in alignment with your values, purpose, vision, and mission, reach out to us over at Instagram or Facebook, use #VisionaryCEOPodcast!Mentioned in This Episode·       https://www.rachelluna.biz·       https://creativegeniuslaw.com·       https://www.thedatamavens.com Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This EpisodeAre you creating an impact and legacy globally with your online business? It is vital that your company's culture aligns with your values to impact those you serve and build momentum for the future. In this episode of the Visionary CEO Podcast, Breanne and Jill explore how your culture and values affect your business's impact and legacy on your team, community, and society.Read More·       Full episode transcriptKey Takeaways·       [2:01] How does your business make a positive impact on your clients, community, team or even the world? What legacy are you creating?·       [2:29] Doing the work: get clear on your vision, mission, and purpose to figure out what your ‘impact’ is and what your lasting ripple effects are to those around you.·       [5:05] Different degrees of impact: those that you’re directly serving, those affected by the work that you're doing with your clients, and how does the balance of society shift.·       [7:04] Your purpose is the legacy you leave and is what changes the world or society on a global scale because of your work.·       [10:36] Your legacy thrives because of your business’ culture, allowing the business to maintain its own momentum.·       [17:53] The quantitative side of your impact doesn't create legacy—the qualitative side is what creates the legacy.·       [25:18] You get to decide and define what success looks like for you, both in terms of the immediate impact you want to have, but also in terms of what kind of legacy you ultimately are creating.·       [27:43] What is the impact that you're making? How does that translate into legacy? Let us know over at Instagram or Facebook, use #VisionaryCEOPodcast!·       [29:02] Join us next time for our season finale!Mentioned in This Episode·       https://www.ericacourdae.com·       https://writeoncreative.com·       https://moneynutsandbolts.comProduction for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This EpisodeAre you making your pricing decisions with your values at the core? You may have thought pricing comes down to just the numbers, but even your price should have value expression built into it at the base level. Find out how your company culture and values impact your pricing decisions on this episode of the Visionary CEO Podcast. Read More·       Full episode transcript Key Takeaways·       [1:14] Breanne and Jill will be exploring how your culture and values impact your pricing decisions.·       [1:58] Commodity based pricing versus value-based versus value for value pricing.·       [6:49] What does the pricing that you're putting in place have to say about who you're serving, how you want to serve them, and what makes someone the right fit?·       [10:38] Ensuring that the price you're charging, the time that you're investing, and the amount of support, team, and resources that go into delivering the experience is coming back to the business in an equitable exchange.·       [13:48] Why every entrepreneur's desire to please people often ends up leading them into getting overworked and underpaid.·       [20:46] How you can provide the maximum amount of value to the client, while still being at the maximum value to the business and allowing yourself then to price at that maximum value point.·       [27:00] Breanne recommends listeners go back to Season One, Episodes 4 & 5. ·       [28:10] Next time, Breanne and Jill will discuss how your company culture can help you leave a lasting impact on your customers and on your community. Let us know how your pricing reflects your values over at Instagram or Facebook, use #VisionaryCEOPodcast! Mentioned in This Episode·       https://moneynutsandbolts.com·       https://www.founderspath.io·       https://writeoncreative.comProduction for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This EpisodeAre you able to attract the 'right' customers to your online business? Values and culture play a significant role in connecting with potential new customers. The type of clients you attract depends on how your business presents itself. In this episode of the Visionary CEO Podcast, discover how to amplify your authentic self and align your business with your values to attract clients you want.Read More·       Full episode transcript Key Takeaways·       [3:32] Breanne and Jill will be exploring how your values can attract new clients.·       [6:02] Using storytelling to amplify your authentic self: how does that show your values in action?·       [10:14] Being attractive means showing up as who you authentically are—you’re creating space for the clients who want that.·       [17:30] Marketing yourself with authenticity must be based on your values.·       [19:11] Get real with yourself about who you are, what the work that you're doing is, and put boundaries (values) in place.·       [27:56] Get clear on your messaging and once it is in alignment with your values and culture, you will resonate with the potential clients and customers that are also in alignment with your values. ·       [28:53] Next time, Breanne and Jill will explore how your prices and values impact each other. If you would like a template of the Value Map for you to audit your own marketing messages for value alignment, drop us a line over at Instagram or Facebook, use #VisionaryCEOPodcast!Mentioned in This Episode·       http://www.dustiarab.com·       https://www.rachelluna.biz·       https://www.tylerjmccall.com Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This EpisodeHow do you grow your online business and make money while keeping your company values at the center of everything you do? Create value propositions that reflect your values. When your business aligns with your values, you can serve more people and attract the right clients. Learn how to get your values and value proposition aligned on this episode of the Visionary CEO Podcast.Read More·       Full episode transcript Key Takeaways·       [2:17] Breanne and Jill will be discussing how your values involve and inform your value proposition. ·       [3:22] How do we make money and grow the business and have our values be essentially central to that, rather than tacked on?·       [5:05] Expressing your values through the value that you give: how you position your value proposition.·       [11:39] Giving your customers the opportunity to buy based on those values.·       [13:43] Showing up in the way that aligns with the values that the company has, and the way that we want to be showing up in the world, will bring the right people to us. ·       [20:02] Serve more people, be aligned with your values, and do things in a way that creates the results you want. ·       [26:53] Next time, Breanne and Jill will explore how your values can attract new clients while helping expand the professional relationships that you've already built. Check in with us over at Instagram or Facebook, use #VisionaryCEOPodcast!Mentioned in This Episode·       https://writeoncreative.com·       https://www.thedatamavens.com·       https://www.founderspath.ioProduction for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This EpisodeWhat does it mean to build your online business while still prioritizing self-care, family, and health? The fast-track to burnout is giving over all your priorities to your business. Jill and Breanne discuss how you can avoid burnout by living your values and culture, giving you the flexibility and adaptability to maintain work-life balance. This episode of the Visionary CEO Podcast discusses how you can build and structure your business so that you can take that time off, not only for yourself, but also to benefit your team.Read More·       Full episode transcript Key Takeaways·       [2:02] What does honoring your values look like to where you are balancing prioritizations for self-care and building your business while still creating opportunities for you and your team? ·       [5:31] The pandemic brought into focus priorities like how to navigate the tension between needing to take care of yourself, needing to model good behaviors for your team, and still having a business to run.·       [6:30] Avoiding burnout—prioritizing personal, lifestyle, and health decisions.·       [11:24] Being honest about capacity and what you need to be able to support it.·       [17:22] Culture provides adaptability for prioritization.·       [18:42] Cultural focus on work-life balance.·       [29:23] Join us next time when Breanne and Jill look at how your values show up and translate to the value that your clients get when they're working with you. Let us know how you’re managing your work-life balance and prioritization on Instagram or Facebook, use #VisionaryCEOPodcast!Mentioned in This Episode·       https://www.tylerjmccall.com·       https://www.ericacourdae.com·       https://awbfirm.comProduction for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This EpisodeEven if you have the right people for your online business on your team, you need to provide them an environment to thrive. The way to do that is through the Visionary Pyramid framework—a model for knowing how to make decisions, knowing what resources will be needed to make those decisions, and knowing how to empower your team to support you as the business owner in those decisions. Do you have the team support in place to be able to have your team make those decisions? If not, tune in to this episode of the Visionary CEO Podcast to find out how you can start using the Visionary Pyramid in your own business. Read More·       Full episode transcript Key Takeaways·       [1:23] It doesn't matter if you have the right people on your team if you don't create the right environment for them to be able to thrive. Reintroducing the concept of the Visionary Pyramid—the core way that you can empower your team while allowing you, as the business owner, to make sure you're focused on the right things.·       [3:32] A recap of the concept of the Visionary Pyramid. The pyramid tells us the different types of decisions that need to be made. But more importantly, it also tells us what kind of resources we're going to need and what kind of people we're going to need to be making those decisions for the business.·       [7:47] Having a solid base and making sure that communication is flowing through those different levels.  ·       [15:31] The Visionary Pyramid provides flexibility to give your team members ownership. ·       [20:59] With the Visionary Pyramid, you're protecting the long-term interests of the business.·       [21:46] Being able to adapt and pivot with your staffing.·       [29:23] Next time, Breanne and Jill will explore how your values and living those through your business can impact your priority setting. Let us know how you’re using the Visionary Pyramid to build your team with your culture and values on Instagram or Facebook, use #VisionaryCEOPodcast! Mentioned in This Episode·       https://www.rachelluna.biz·       https://creativegeniuslaw.com·       https://johnsandtaylor.com·       https://podcast.taxiProduction for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This EpisodeDo you know how to build a great team for your online business? Since it is impossible to separate your team structure from your profit structure, your team should have your back. A company's culture and values indicate how the team and profit structures are connected. In this episode of the Visionary CEO Podcast, Breanne and Jill explore what it takes to align your team with your business' values. Read More·       Full episode transcript Key Takeaways·       [1:33] How your culture and values will shape the team that you're building as an invitation for your team to show up as they are.·       [2:05] Where “people” and “numbers” in business intersect at team structure and profit structure. ·       [3:57] You can't separate team and profit.  ·       [5:27] Where team and profit intersect is in the culture that you're building.·       [6:31] Behavior modeling stated values and prioritizing values.·       [14:12] When you value your employee’s efforts appropriately.·       [16:52] With an intrinsic motivator of a value alignment, your team will be geared to collaborate in their zone of genius because they believe in the work they are doing, not just because they are getting paid.·       [19:58] Creating a culture of community and collaboration.·       [28:52] Next time, Breanne and Jill will discuss the Visionary Pyramid and how you can be in alignment with values for equity and still have a team structure that has different people making different decisions. Let us know how you’re building your team with your culture and values on Instagram or Facebook, use #VisionaryCEOPodcast! Mentioned in This Episode·       https://www.ericacourdae.com·       https://www.thedatamavens.com·       https://www.tylerjmccall.com Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This EpisodeWhen your business’ culture is operating from a place of transparency, integrity and in alignment with your values, you will attract the type of clients you want to work with. Breanne and Jill explore what it means to show up for your clients as it aligns to your values on this episode of the Visionary CEO Podcast.   Read More·       Full episode transcriptKey Takeaways[2:06] Extending the concept of culture and values by making better decisions about the clients that you're attracting.[5:20] Transparency and integrity with your values: working towards living, implementing and acting in alignment with those values day in and day out.[10:51] When you and your client’s values are in alignment.  [16:01] Performative values versus true values.[22:49] Communications rhythm - how you ask your team members to act in alignment with the values of the business.[23:35] Purpose, vision, mission, and values. [28:13] Next time, Breanne and Jill will explore how you can build a more culture and values-aligned team. Let us know how you’re attracting clients with your culture on Instagram or Facebook, use #VisionaryCEOPodcast! Mentioned in This Episodehttps://www.tylerjmccall.comhttps://www.ericacourdae.comhttps://awbfirm.comProduction for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This EpisodeWelcome to Season 4! Breanne and Jill speak deeply and intentionally about building a culture that aligns with who you are and how you want your business to show up. Authenticity is the key to building a thriving culture without being performative. Building on the foundations from the first three seasons, discover how to keep your scalable business sustainable for years to come with a solid culture on this episode of the Visionary CEO Podcast.Read More• Full episode transcriptKey Takeaways[1:40] Breanne and Jill set the stage for the foundations of building a scalable business in seasons one, two, and three. Season four will focus on sustainability that will carry your scalable business well into the future.[4:38] Culture is the glue that holds your business together.[6:02] Even if you don't actively create culture, one will be created by default.[9:42] Aligning your business around a set of values and the power of embodiment.[16:54] Performative culture versus an authentic culture.[21:12] Transparency in business, guiding principles, and day-to-day prioritization.[28:20] Breanne and Jill will explore how to use marketing, client attraction, team development, and team attraction to further strengthen the culture that you want to be building in the next two episodes. Reach out on Instagram or Facebook, use #VisionaryCEOPodcast!Mentioned in This Episodehttps://creativegeniuslaw.comhttps://www.rachelluna.bizhttps://www.thedatamavens.comProduction for Visionary CEO Academy Podcast is provided by Podcast Taxi