Why Exactly Have Branded RTDs Failed?

Adam, Joanna, and Zach respond to a listener query about the fact that the best-selling RTDs do not include well-known spirits brands, and why the RTDs that do have largely struggled to find an audience. Is it a price issue? Do the marketing teams with those brands not know what do to with an RTD? Or is it just that there aren't enough use cases to make the drinks work. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.Zach is drinking: Hot Yonder Summer from Yonder CiderJoanna is drinking: Château Minuty Rose et OrAdam is drinking: Shaken Gin MartinisInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

Adam, Joanna, and Zach discuss a recent piece by Kate Bernot about the changing landscape of alcohol investment: where once there was a lot of money floating around just looking for upstart brands, those investors are a bit thin on the ground now. Yet that doesn't mean that all the opportunities are gone, just that the money still in the alcohol space is a bit more experienced and potentially a bit savvier. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.Joanna is reading: The Mount Rushmore of American Craft Cocktail Bars, According to 7 Noteworthy BartendersAdam is reading: Color-Coded Branding Sells Seltzer and Scotch — So Why Not Wine?Zach is reading: Why Is There So Much Champagne at the Bottom of the Baltic Sea?Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

Adam, Joanna, and Zach discuss recent survey data that shows that, contrary to much industry consternation, Gen Z is drinking at a rate roughly equivalent to previous generations. Given that this validates what this podcast has been saying for years, some mild self-congratulating ensues, as does a conversation about how brands and categories need to ensure that they are marketing to Gen Z (and Millennials) in ways that speak to them, instead of the same old, same old. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.Adam is drinking: Grasshopper at Gage and TollnerJoanna is drinking: ManhattanZach is drinking: Cygnet Distillery "22" GinInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

With the Fourth of July upon us, Adam, Joanna, and Zach reflect on the fact that beer no longer is the de facto drink of that holiday and the entire summer, now having to share the stage with hard seltzers, vodka lemonades, hard teas, and a host of other canned and packaged goods that feel just as much at home for outdoor summer drinking occasions as beer does. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.Joanna is reading: Wimbledon’s Signature Drink Deserves Its ‘Honey Deuce Moment’Zach is reading: We Asked 8 Sommeliers: What Supermarket Wine Do You Secretly Love?Adam is reading: The Mount Rushmore of Oregon Pinot Noir, According to 8 Wine ExpertsInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

Adam, Joanna, and Zach discuss a recent piece from Fast Company about advertisers and consumers becoming disillusioned with influencers and advertising through them. Does this extend to the drinks industry? Where will advertisers potentially turn instead? Is social media attention less valuable than previously thought? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.Zach is drinking: Motel Rumba at RumbaJoanna is drinking: Espresso Martini Shot at Virginia'sAdam is drinking: Purple Drank at RomeosInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

Adam, Joanna, and Zach discuss orange wine phenomenon Gulp Hablo, a brand that has taken New York and other markets by storm over the last few years. What exactly is it about this orange wine from Spain that makes it so popular - the packaging, the size, the flavor profile, the varieties, or something else? Can other producers and brands learn some valuable lessons here? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.Joanna is watching: VinePair's Best New BartenderZach is reading: The 10 Most Important Scotch Whiskies of the Last 25 YearsAdam is reading: The Unstoppable Rise of Gulp Hablo, Everyone’s Favorite Liter of Orange WineInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

Adam, Joanna, and Zach respond to a listener question pondering whether participating in wine festivals is actually a good investment for wineries, particularly if they can't sell wine or even market directly to attendees. Is there any way to make that kind of setting work for your brand? Do the people you're pouring for even really care about your story or the quality of the wine? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.Adam is drinking: Special Daiquiri No. 2 at Sunken Harbor ClubJoanna is drinking: Mott's Clamato Canned CaesarZach is drinking: Savory Martini at the Metropolitan Grill Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

Adam, Joanna, and Zach react to the news that the New York Times is taking a different approach to its food section: having a critic specifically devoted to covering restaurants outside New York, plus producing more video content. Can they take the success they've had in New York City and make it work on a national level? How prized will these reviews be in other cities? Can they really take on other well-known publications, plus the influencer set? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.Joanna is reading: The Acid Test: What’s the Best Version of Lime Juice for Cocktails?Zach is reading: What’s the Point of a New Billionaire Owner if Anchor Still Hasn’t Reopened?Adam is reading: Where to Eat and Drink in Guadalajara Right NowInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

Adam, Joanna, and Zach answer a listener question about why it is that so many wine lists look the same these days, with the same wines being sold or excluded. Has a new generation of wine buyers, sommeliers, and other professionals calcified to this extent, or are they just afraid to come to their own conclusions and risk the judgment of their peers? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.Zach is drinking: Black Raven Brewing PilsnerJoanna is drinking: Frosé at Montauk ClubAdam is drinking: 2007 Mayacamas Vineyards Cabernet SauvignonInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

Adam, Joanna, and Zach are joined by Le Moné co-founder Eric Bachli to discuss the continued success of the spritz category, and how it has expanded beyond the Aperol Spritz to incorporate a wide range of aperitifs and liqueurs, as well as how it fits multiple different drinking occasions for many consumers worldwide. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.Zach is reading: We Asked 12 Wine Pros: What ‘Cult’ Wine Is Actually Worth the Hype?Adam is reading: Nothing Can Stop Julien Miquel: The ‘YouTube King of Wine Pronunciation’Joanna is reading: Is All Bottled-in-Bond Whiskey As Transparent as It Was Intended to Be?Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.