B2D Content Marketing Strategy with Ofir Nachmani

This episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit.Vera Tiago is hosting a panel discussion about what the developer journey is all about, and all the key metrics and initiatives that drive success. Jennifer Sable Lopez - Head of Developer Relations at ContentfulChris Bledsoe - Head of Developer Relations at WorkdayJeff Bull - Sr. Manager, Developer Advocacy at Cisco DevRel The four of them share their valuable DevRel input.You can watch all discussions on video hereDownload the State of the Developer Nation report (free)

This episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit.Sean Falconer is hosting a panel discussion about the keys to DevRel Success within the organisation, or as eloquently put "Impact Via Influence" together with: - Mary Thengvall - Director of Developer Relations at Camunda, - Waqas Makhdum - Head of DevRel & Community at Snowflake - Katie Miller - Director of Developer Marketing at Slack. You can watch all discussions on video hereDownload the State of the Developer Nation report (free)

Theme of the weekWhy do you need a content plan on top of a marketing plan?In our latest episode of the DevRelX podcast, we talk about content marketing for developer audiences. We are joined by Ofir Nachmani, the CEO of IamOnDemand to talk about:Why does a B2D company need a tech content marketing strategy & planning? Where and how do you start building such a plan?How do you create tech content that developers will like and engage with?What tips would you offer to a B2D marketer?What are some best practices for building a tech content production machine?Listen to this episode to better understand how to produce and use content to boost your marketing goals.Graph Ofir chose to talk about: Experienced developers have a bigger say on things.Have your say! The Developer Nation survey is now open. Start here.Ofir Nachmani is a business technology advisor, blogger and lecturer. Ofir's extensive experience in the world of business technology has made his critically acclaimed blog, IamOnDemand.com, the go-to guide for modern technology startups and developers in the world of cloud computing. Today he advises organisations, leading them through new IT market modifications, while building and executing a modern go-to-market strategy.

Theme of the week:How will Web3 affect DevRel?In this episode, we look into the future of Developer Relations and what DevRel will look like when Web3 is the new standard. Our guest in this episode is Rex St John, Founder of Taroko Technologies who also authored a chapter in our "Developer Marketing & Relations: The Essential Guide". We talk about DevRel and Web3 and more specifically:What is Web3 and what does it mean for developer platforms and technologiesHow does Web3 affect developer relations and developer marketingWhether Web3 will affect developer communitiesHow can organizations best approach or attract Web3 developersThe key emerging trends in Web3 developersHow Web3 will impact silicon, edge computing, sensors, AI and IoTWhat the world will look like in three years if Web3 is successfulListen to this episode to better understand how Web3 will affect DevRel.Graph Rex chose to talk about: The Global Developer Population at SlashData Dashboards. Rex is a software engineer, technical evangelist and community organizer working on edge computing, IoT and web3 technologies. He is also the Founder of Taroko Technologies.

Theme of the week:How do you give developers what they need?In this special episode, we're joined by two guests:Gary Gonzalez, Managing Director at CatchyMoschoula Kramvousanou, CEO at SlashDataTogether we discuss developer marketing, the industry and what developers expect from developer programs and marketers. More specifically:The most common business problems their clients are trying to solve Where to start when you need to build a developer marketing strategy from scratch.What developers need from Marketers vs what they are getting What companies in the Game Developer Marketing space have solved that other areas still haven’tTheir predictions on the challenges the industry will face in 2022The trends/hot topics of 2022Listen to this episode to better understand developer marketing and how to build your strategy to give developers what they need.Gary Gonzalez is an audience obsessed, data-driven marketer clinging to the belief that good advertising is a blend of art and science, Gary is the Managing Partner at Catchy. Working with clients such as Acer, Xbox, SAP, Huawei and Microsoft, his work focuses on understanding the cultural and technological underpinnings of audience economics to drive business results at scale. Linkedin: https://www.linkedin.com/in/garyxgonzalez/ Moschoula Kramvousanou has been with SlashData since 2017. She has served the company through her roles as Head of Client Relations and Strategic Partnerships. Her contribution has been pivotal in leading the company's growth, while being the catalyst of several changes across the company, forging valuable relationships with clients and partners, while her understanding of the market and clients’ needs has helped propel forward every team. Linkedin: https://www.linkedin.com/in/moschoula-kramvousanou/ Intro Music: Planting Flags by Blue Dot Sessions (www.sessions.blue)

Have your say on the Developer Program Leaders survey here!Theme of the week:How do you start building your DevRel strategy?In this episode, we're joined by Sean Falconer, Head of Developer Relations at Skyflow to talk about:His priorities when it comes to DevRel strategyHow he measures the success of his strategyHow he articulates the value of Developer RelationsHow much the business should care about DevRelDeveloper Lifetime ValueHow to build a DevRel teamInfluencing change to the product to do what’s right for your audience...and moreListen to this episode to better understand how to build your DevRel strategy!Let's talk data! Sean chose to talk about How developer program leaders segment their audience. Sean Falconer is the Head of Developer Relations at Skyflow. Prior to Skyflow, he led developer relations for Google’s Business Communications product suite, founded Proven.com and was a Postdoctoral student in Bioinformatics at Stanford University. He 's worked on everything from web, Android and iOS, chatbots, and desktop apps, to applications of data mining, ML and information visualization.

Theme of the week:Is DevRel a cost centre?In this episode, we are joined by Michael Heap, Director of DevRel and DX at Kong Inc to discuss the business value of Developer Relations and how to measure this value.Together we talked about:What he loves most about developer relationsHis biggest challenges The skills that matter for DevRel hiresWhy DevRel is a cost centreWhy should “the business” care about DevRelHow he proves the value of DevRel to senior managementHow can DevRel be a catalyst to business performanceWhether DevRel should be a stand-alone departmentHow to write good documentation Listen to this episode to better understand the business value of developer relations.Let's talk data! Michael chose to talk about Developer Team Leads are calling the shots. Michael Heap is a product minded engineer with a passion for helping people and over a decade of commercial experience. Confident and adaptable, Michael loves to help out wherever an extra pair of hands is needed. Self-organizing, and dedicated to getting the job done.

Theme of the week:How do you balance being between developers and your company?The biggest challenge Vera Tiago, our guest for this episode, is balancing between helping developers achieve their goals and helping the company achieve theirs. Vera is the Developer Advocacy Manager at Outsystems and together we talked about:Her favourite thing about developer relations Her biggest challenge in developer relationsOne thing she failed at but taught her a valuable lesson about working in developer relationsThe advice she would you give her younger self who is just getting started in developer relationsWhat is a must-have for every developer program?Her top 3 points of focus in her DevRel strategyWhat she is most looking forward to for the future of developer relationsListen to this episode to better understand developer relations, through Vera Tiago's experience. Let's talk data! Vera chose to talk about Documentation, tutorials, tools and community engagement are the core of developer programs.Vera Tiago is a former software developer turned into a Developer Advocate, currently leading a Global Developer Advocacy team. She has been involved in the tech industry for over 16 years. For the past six years, she has been dedicating her professional time and a vast amount of personal time connecting, helping, and learning from the Developer Community.Intro Music: Planting Flags by Blue Dot Sessions (www.sessions.blue)

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Theme of the weekDo VCs care for developer education?With more and more software-driven and developer-focused startups and companies popping up, it's only natural that we should look into what VCs think about developer education and also enablement. topics changed?To discuss this, we are by Nate Aune, founder and CEO of Appsembler and Shannon Bradshaw - Education Partner at Unusual Ventures.Here are the topics we discussed: Has the VCs’ appetite for developer education topics changed?Do VCs care for developer education or enablement?Why is developer enablement important to VCs?How can one convince VCs of the value of developer education?What kind of metrics can you use to prove its value?What type of developer enablement strategy or focus can influence VC buy-in?How do you expect developer education or enablement to evolve in the future?And more!Listen to this episode to better understand what we mean by "developer education & enablement" and what VCs think of it.Let's talk data! Shannon and Nate chose to talk about Documentation, tutorials, tools and community engagement are the core of developer programs. Shannon Bradshaw is Education Partner at Unusual Ventures, responsible for overall content strategy at Unusual and education services for the Get Ahead Platform. Prior to joining Unusual Ventures, Shannon was an executive at MongoDB, Inc. from their time as a startup through IPO and beyond. At MongoDB, he led the MongoDB University and Documentation teams with an education strategy that continues to drive widespread adoption of MongoDB software and services.Nate Aune plays a strong community role in the development of Open Source Software. As a social entrepreneur, he values openness, transparency and sustainable development. Nate thrives on exploring ideas with smart creative people, and then executing on those ideas.