
How YouTube’s New Mobile Home Tab Changes What Gets Watched
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We break down YouTube’s new Custom Feeds and mobile Home redesign, then ask what it changes for discovery, the subscription feed, and creator strategy. We also challenge YouTube’s generative AI “findings”, compare them to real viewer behaviour, and end with a nerdy quiz about how many different “views” YouTube can count.
• what Custom Feeds are and how they replace topic chips on mobile
• why moving the subscription feed to the top bar matters
• how Custom Feeds resemble a dynamic search results experience
• what creators can and cannot measure in YouTube Studio analytics
• why notification clicks and sub-feed views are often tiny
• what YouTube’s generative AI survey claims and what it leaves out
• viewer backlash, “AI slop”, and why sample size shapes the story
• the “14 ways to count a view” quiz and what it says about modern metrics
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