EP 1 | AI & Creative Industries | EN

If an AI agent can find the footage and assemble a first cut, where does the editor’s craft come in?Romain Brunswick welcomes Robin Guignard-Perret, co-founder of Tellers.ai, to explore how AI agents are changing video editing. Robin explains how the platform indexes footage, retrieves shots from a description and turns a brief into an editable timeline. We discuss generating missing shots, comparing takes and keeping creative control over the decisions that shape a story.The conversation also explores copyright, consent and compensation for creators whose work is used to train AI models—with different perspectives on how to address these questions. Finally, we consider what this means for the next generation of editors: if more preparation work becomes automated, how will they develop their eye and learn the craft?For editors, filmmakers, producers and creative teams making sense of AI’s role in their work.This interview is in French.CHAPTERS00:00:00 Tellers.ai and editing with AI agents00:03:59 How Tellers.ai started and evolved00:06:51 Indexing footage and finding the right shot00:09:15 Choosing a take: technical quality and human judgment00:11:21 Which models analyse the footage?00:13:33 Generating missing shots00:16:22 Copyright: checking content before release00:20:11 Training data and compensation for creators00:28:52 How the editor’s role is changing00:30:19 Junior editors, training and passing on the craft00:34:38 Learning and adapting as AI develops00:37:10 Where to find Tellers.aiGUEST & HOSTGuest: Robin Guignard-Perret, co-founder of Tellers.aiHost: Romain BrunswickEXPLORE FURTHERTellers.ai: https://tellers.ai/Robin on LinkedIn: https://www.linkedin.com/in/rguignar/TheMagnifier: https://themagnifier.ai/YouTube channel: https://www.youtube.com/@TheMagnifier-YoutubeFollow TheMagnifier for more conversations about AI, creative work and the people shaping both.

In this podcast episode, Shaun Williams discusses his journey in the creative AI industry, emphasizing the transformative impact of AI tools on creative processes and workflows. He shares insights on how creatives can adapt to AI, the importance of maintaining creative control, and the evolving landscape of creative work in the age of AI.TakeawaysAI enhances creative workflowsMaintain creative control with AIChapters00:00 The Rise of Creative AI03:17 Transforming Traditional Workflows05:44 Navigating AI Limitations10:01 The Future of Agency Pricing11:53 Building Trust with Clients14:10 Embracing AI's Evolution18:39 Leveraging AI for Brand Development20:28 Choosing the Right AI Tools23:39 Integrating AI into Creative Processes27:32 Pricing Strategies for AI Projects32:18 Future-Proofing Creative Careers36:44 Final Thoughts on AI in Creativity

In this episode of The Manifire, Romain Brunswick interviews Jean-Mac, the CEO of Inevitable, a hybrid AI studio that creates films in just four months with a budget starting at 250,000 euros. The conversation explores the innovative use of AI in filmmaking, the production process, and the implications for the film industry. The conversation explores the transformative impact of AI technology on the film industry, discussing workflows, production methods, and the future of filmmaking. Jean emphasizes the importance of human elements in films while also highlighting the potential for AI to revolutionize storytelling and distribution.TakeawaysAI revolutionizes film productionCost-effective filmmaking solutions AI revolutionizes filmmakingHuman elements remain essentialChapters00:00 The Birth of Inevitable01:50 Innovative Filmmaking with AI03:44 Previsualization and Production Process05:12 AI's Role in Filmmaking07:22 Industry Reception and Perspectives10:44 Impact on Traditional Film Roles14:36 Post-Production Challenges16:09 Creating Trailers and Visual Proposals18:42 Upcoming Projects and Future of Inevitable22:09 The AI Revolution in Filmmaking25:24 The Future of Film Production27:06 Product Placement in the Age of AI29:32 Distribution Challenges and Opportunities36:17 Vision for Inevitable's Future41:20 The Evolution of DocumentariesInevitable WebsiteJean Mach LinkedIn

In this episode of The Magnifier, Romain Brunswick interviews Artem Petrov, CEO of CopySight, discussing the challenges and implications of intellectual property (IP) in the age of generative AI. Artem shares insights on how AI is reshaping the landscape of content creation, ownership, and the need for robust IP governance. The conversation delves into the intricacies of intellectual property (IP) protection in the age of AI, discussing the challenges and solutions offered by CopySight. Artem Petrov emphasizes the importance of creating a safe environment for creators while navigating the complexities of AI-generated content and IP rights.TakeawaysAI's impact on IP rightsNeed for IP governance in AI AI's impact on IP protectionImportance of creator rightsChapters00:00 Introduction to CopySight and AI's Role in IP03:08 Artem's Journey: From Artist to CEO06:12 Understanding AI's Influence on Content Creation09:03 Navigating Ownership and Attribution in AI11:48 The Surge of IP Infringements Due to AI14:49 Establishing Standards for AI-Generated Content17:54 Detecting IP in AI Creations20:17 Building an Automated Data Pipeline23:29 Understanding Vector Comparison in AI24:50 The Carrot and Stick Approach to IP26:37 Navigating the Changing Landscape of AI Models30:02 Monetizing IP in the AI Era35:21 Engaging with Institutions for Regulation37:20 Advice for Protecting Creative Work

In this episode of TheMagnifier, Romain Brunswick interviews Ferdinand Terme, CEO of Pletor, discussing the impact of AI on marketing and creative processes. They explore how Pletor platform enables marketing teams to create relevant assets efficiently by leveraging AI and contextual data. The conversation delves into the complexities of AI integration in creative processes, emphasizing the need for tailored solutions and user education. It highlights the balance between automation and human creativity, discussing the evolving role of AI in generating visual content and the importance of context in brand consistency.TakeawaysAI transforms marketing processesContextual data enhances creativity AI integration requires tailored solutionsBalancing automation with human creativityChapters00:00 Introduction to Pletor and AI in Marketing06:34 Case Studies and Client Applications10:16 Future of Visual Creation in Marketing14:51 Navigating Legal and Compliance Challenges20:11 Bridging the Gap Between AI and Creativity25:23 Simplifying User Experience and Education26:45 Tailored Solutions for AI Integration29:01 Challenges in AI Adoption and Training30:50 Creating Effective Workflows and Libraries32:40 Leveraging AI for Complex Visuals35:49 Delegating Tasks to AI Agents38:20 The Future of AI in Marketing43:04 The Evolving Landscape of AI Capabilities45:18 Integrating Data for Enhanced Creativity

Le podcast de référence sur l’IA dans les industries créatives. / The reference podcast on AI in the creative industries.Les outils changent. Mais qu’est-ce qui fait le cinéma ?Pour ce troisième épisode de TheMagnifier, Romain Brunswick et Brice Weber reçoivent Stéphane Tranquillin pour une conversation autour du cinéma et de l’intelligence artificielle.La rencontre entre ces deux mondes pose une question qui dépasse la technologie : comment explorer de nouvelles possibilités de création sans perdre de vue les histoires, les regards et les personnes qui leur donnent vie ?Un épisode pour prendre du recul sur le cinéma à l’ère de l’IA et replacer la création au centre de la discussion.TheMagnifier explore l’impact de l’intelligence artificielle sur les industries créatives. Des conversations pour comprendre ce qui change, au-delà des annonces et des démonstrations.Abonnez-vous au podcast pour retrouver les prochains épisodes et prolongez l’exploration avec notre veille sur TheMagnifier.ai.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

L’IA générative est-elle en train de changer durablement la manière dont les films sont imaginés, produits et distribués ?Dans ce deuxième épisode de TheMagnifier, Romain Brunswick et Brice Weber s’intéressent à l’accélération spectaculaire de l’IA dans le cinéma et l’audiovisuel.Des expérimentations de Netflix aux signaux observés à Cannes et Biarritz, l’IA générative quitte progressivement le terrain de la démonstration technique pour entrer dans les véritables workflows de création et de production.Au programme :— les dernières actualités de l’IA créative ;— l’adoption croissante de l’IA générative dans le cinéma ;— ce que les initiatives de Netflix révèlent de l’évolution de l’industrie ;— les discussions qui émergent dans les festivals et grands rendez-vous du cinéma ;— l’évolution des workflows entre écriture, image, vidéo et production ;— la place du réalisateur, du créatif et de l’intention humaine face à ces nouveaux outils ;— les opportunités, mais aussi les questions que cette transformation pose à toute l’industrie.TheMagnifier décrypte chaque semaine les technologies, outils, créations et mouvements qui transforment les industries créatives.Pas pour célébrer chaque nouveauté.Pour comprendre ce qui change réellement dans la manière de créer.Retrouvez également notre veille quotidienne sur TheMagnifier.ai.Abonnez-vous au podcast pour recevoir les prochains épisodes.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

For this first episode, Brice Weber and Romain Brunswick launch TheMagnifier Podcast, a format dedicated to the impact of AI on the creative industries. On the agenda: the latest Creative AI news, the shift from prompt to workflow, the rising importance of taste, and two standout creations — Pomegranate by Gossip Goblin and Nightborne by Neill Blomkamp.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Pour ce premier épisode, Brice Weber et Romain Brunswick lancent TheMagnifier Podcast, un format dédié à l’impact de l’IA sur les industries créatives. Au programme : les dernières news Creative AI, le passage du prompt au workflow, l’importance du goût, et deux créations marquantes — Pomegranate de Gossip Goblin et Nightborne de Neill Blomkamp.--For this first episode, Brice Weber and Romain Brunswick launch TheMagnifier Podcast, a format dedicated to the impact of AI on the creative industries. On the agenda: the latest Creative AI news, the shift from prompt to workflow, the rising importance of taste, and two standout creations — Pomegranate by Gossip Goblin and Nightborne by Neill Blomkamp.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.