The World's Best Email and Retention Podcast podcast

Ep 3: BFCM Email Strategies – What Works (and What Doesn’t) | TWBERP

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Get ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year.


In this episode, we explore why consistency is your best friend when crafting Black Friday emails, and why saying “40% off” for the sixth time isn’t just okay—it’s essential.


Discover:

How to segment your audience for maximum impact

The surprising truth about customer purchase behavior during BFCM

Why SMS is a game-changer for inbox competition

Tips to turn your Black Friday buyers into loyal repeat customers


Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast

Subscribe on YouTube: https://www.youtube.com/@DTCPodcast

Subscribe to DTC: https://www.directtoconsumer.co/

Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast


00:00 - Intro: The importance of consistency in Black Friday messaging

01:30 - Who Are You Targeting? Understanding the different email interactions during BFCM

03:45 - The Power of Repetition: Why sending similar offers is essential for sales

06:00 - Optimizing for One-Time Openers: Focusing on those who purchase after opening just one email

09:00 - SMS Strategy: Using SMS to boost engagement during Black Friday

11:00 - Email Segmentation Tips: Separating buyers from prospects

14:00 - Subject Line Secrets: Crafting high-performing subject lines for launches and sales

17:00 - Engagement Strategies: How to handle Apple Privacy Opens

19:30 - Navigating the New Spam Rules: Preparing for tighter email filters this BFCM

22:00 - Post-BFCM Retention: Turning Black Friday buyers into repeat customers

24:00 - Quick Tips: Key takeaways to boost your Black Friday sales strategy


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