Marketing in the Age of AI: Levelling the Playing Field with Mike Montague

In this episode of The Org Design Podcast, Damian Bramanis and Amy Springer sit down with Mike Montague, founder of Avenue Nine, to explore how marketing is becoming a microcosm for the future of organizational design. They dive into: - How AI is disrupting entry-level marketing roles while amplifying mid- and senior-level capabilities - The shift from “feed the beast” content creation to message-first, strategy-driven marketing - Why brand voice and positioning remain the unshakable core amidst rapid technological change - How small and medium-sized businesses can leverage AI to compete with—and even outpace—big agencies - The storytelling essentials leaders need to bring teams along during times of rapid transformation Packed with practical insights, this episode reveals how marketing orgs are adapting to AI’s impact, what skills will matter most, and how leaders can design teams that thrive in the new landscape. Watch the episode on YouTube - https://youtu.be/Y6BUUnU4gc0 Org Design Podcast https://www.functionly.com/org-design-podcast https://open.spotify.com/show/0Xw3bbEISDbSDO5WT8O7bu?si=9c96e90e72394e20 https://podcasts.apple.com/us/podcast/org-design-podcast/id1501527726 Functionly https://www.functionly.com/ Avenue9 and Mike Montague https://avenue9.com/ https://www.linkedin.com/company/avenue9ai/ https://www.linkedin.com/in/mikedmontague/

In this episode of the Org Design Podcast, hosts Tim Brewer and Amy Springer engage in a compelling conversation with Rhonda Frith-Lyons, an experienced organizational designer, at the ODF conference in the Twin Cities. Architectural engineer turned organizational problem-solver, Rhonda Frith-Lyons, joins us from the ODF 2024 conference to share her journey into org design and the critical skills leaders need to thrive in a rapidly changing business environment. Rhonda unpacks how the worlds of art, science, and behavioral insight intersect in organizational design, why leaders must resist the urge to “just move boxes,” and how AI is reshaping the way we think about transformation. With decades of experience across supply chain, IT, and global multinationals, she offers practical advice on diagnosing problems, framing the right questions, and leading with intentionality. Rhonda highlights the need for leaders to adopt a holistic view of their organizations, considering how changes in one area affect the entire system.  If you’re a leader navigating growth, change, or disruption, this conversation will help you see your organization as a system—and your role as its architect. Org Design Podcast https://www.functionly.com/org-design-podcast https://www.linkedin.com/company/orgdesignpodcast/ Sassy Entreprenuership https://www.linkedin.com/company/thesassyentrepreneurllc/ https://www.linkedin.com/in/rhondalfrithlyons/ Functionly https://www.functionly.com/ https://www.linkedin.com/company/functionly/

Live from Milan at the European Organization Design Forum (EODF), Tim Brewer and Damian Bramanis sit down with Anissa Oukhiar — EODF Chair, trustee, and host of Brown, Brainy and Beautiful. Anissa shares her unconventional journey into org design, from a multi-disciplinary academic path to finding her place in a collaborative consultancy, and ultimately leading a diverse, values-driven community. She explains why EODF is the “hippies” of the org design world, what makes its conferences so unique, and how the community’s spirit fosters both inclusion and innovation. This conversation dives into: • The power of pulling yourself into leadership roles rather than planning them • Why representation matters without tokenism • Anissa’s top three organizational symptoms that demand design intervention • The “physiotherapist” analogy for explaining org design to anyone — even a 10-year-old • How to get buy-in and navigate ambiguity without losing the human touch Whether you’re an org design veteran or just exploring the field, this episode offers both inspiration and practical wisdom from one of its most vibrant leaders. Org Design Podcast https://www.functionly.com/org-design-podcast https://www.linkedin.com/company/orgdesignpodcast/ Functionly https://www.functionly.com/ https://www.linkedin.com/company/functionly/ European Organisation Design Forum https://eodf.eu/ org design, EODF, Anissa Oukhiar, organizational behavior, collaborative work, community engagement, European Organization Design Forum, podcast, leadership, strategic alignment, organizational change, personal development, mentorship, networking, sustainable practices

In this episode, Amy Springer and Tim Brewer are joined by Josh Epperson, Senior Manager of Organizational Development at Amazon. Josh shares a refreshingly honest, thought-provoking journey from play-based therapy with children to shaping strategy, structure, and systems at one of the world’s largest companies. This conversation explores how org design is evolving in an AI-infused world—why the org chart is no longer enough, how agentic AI changes workforce strategy, and what leaders should be measuring (but often aren’t). Josh reveals practical frameworks like Fit to Purpose and Fit to Deliver, explains why most org design efforts are reactive (and broken), and challenges us to design ourselves out of a job before AI does it for us. Whether you’re an org design pro or a founder navigating scale, this is your blueprint for designing resilient, high-performing organizations. Josh Epperson https://www.linkedin.com/in/joshepperson/ Org Design Podcast https://www.linkedin.com/company/orgdesignpodcast/ https://www.functionly.com/org-design-podcast Functionly https://www.functionly.com/ https://www.linkedin.com/company/functionly/

In this candid and compelling episode of the Org Design Podcast, recorded live at the Festival of Org Design 2024, hosts Tim Brewer and Damian Bramanis sit down with Haris Ahmed, founder of Pragmatium Consulting Group, to uncover three decades of wisdom in organizational transformation. Haris shares how he stumbled into org design during the Y2K era and evolved into a strategic advisor trusted by mid-market powerhouses and ambitious startups alike. From diagnosing dysfunction to architecting adaptive systems, Haris explains why getting the strategy-structure-capability triangle right is crucial—especially when the market moves faster than your 5-year plan. This episode is packed with practical advice for founders, leaders, and change agents—from identifying cultural silos to unlocking high-performance through clear leadership dynamics. Haris also reveals the surprising power of crucial conversations, the value of external perspectives, and why org design is no longer a luxury—it’s a leadership imperative. Haris Ahmed https://www.linkedin.com/in/harisahmedusa/ https://pragmatiumconsulting.com/ The Org Design Podcast https://www.functionly.com/org-design-podcast https://www.linkedin.com/company/orgdesignpodcast/ Functionly www.functionly.com https://www.linkedin.com/company/functionly/

What if the real problem in your organization isn’t your people—but your structure? In this episode of the Org Design Podcast, Erika Jacobi, Ph.D., Founder and MD of LC Global Consulting, joins Amy Springer and Damian Bramanis to unpack why structure drives behavior—and how most organizations are solving symptoms, not root causes. Erika shares insights from 20+ years in organizational development, explaining: • Why coaching and training often fail without systemic design • How to spot when your organization’s structure is the real issue • The critical breaking points in company growth—from 2 to 200,000 people • Why adaptability and stability are not opposites in modern orgs • How visionary CEOs can accidentally create chaos (and what to do about it) Packed with clarity, candor, and a systems-thinking lens, Erika invites leaders to move from reactive reorgs to thoughtful, adaptive design—starting with their own thinking. 🎧 Whether you’re a founder at 5 employees or an exec at 50,000—this conversation will reshape how you think about scale, culture, and sustainable growth. Erika Jacobi https://www.linkedin.com/in/erika-jacobi-ph-d-b5261611/ https://www.lc-global.com/ The Org Design Podcast https://www.functionly.com/org-design-podcast https://www.linkedin.com/company/orgdesignpodcast/ Functionly https://www.functionly.com/ https://www.linkedin.com/company/functionly/

In this episode recorded live at EODF 2024 in Milan, we sit down with David Plink, CEO of the Top Employers Institute, for a raw and inspiring conversation on what it really takes to lead lasting organizational change. Hosted by Tim Brewer and Damian Bramanis, David reflects on his 16-year journey leading a global certification body across 30+ nationalities—from recovering after a life-changing illness to transforming a near-bankrupt company into a purpose-driven global movement. He shares candid stories and hard-won insights, including: ⚖️ Three essential dilemmas every leader faces in org design: 1. People follow strategy vs. People first 2. Big bang vs. Slow burn change 3. Soft approach vs. Ripping off the bandaid 🌍 Why purpose and people development are non-negotiables in modern leadership 💬 How clear communication and embracing uncertainty build safety for change 🧭 Why “clarity is kindness” and sometimes the bravest choice is the hardest one This episode is a masterclass in empathetic leadership, adaptive strategy, and organizational courage. Whether you’re a CEO, HR leader, or change agent—this one will stay with you. 🎧 Listen now to rethink how you lead through complexity. Functionly www.functionly.com https://www.linkedin.com/company/functionly/ Org Design Podcast https://www.linkedin.com/company/orgdesignpodcast/ Top Employers Institute https://www.top-employers.com/us/ https://www.linkedin.com/company/topemployersinstitute/

In this episode of the Org Design Podcast, hosts Amy Springer and Tim Brewer welcome Ariana Poirier, a seasoned Change Strategist and consultant. Ariana shares her journey into the world of organizational design, emphasizing the importance of understanding and managing change within organizations. She discusses the challenges leaders face when implementing change, including the psychological barriers that individuals encounter. The conversation highlights the significance of emotional intelligence in leadership and the necessity of strategic planning in change management initiatives. Ariana also offers practical advice for leaders to assess engagement within their teams, fostering a culture of agility and adaptability. With insights drawn from her extensive experience, Ariana provides listeners with valuable tools and frameworks to navigate change effectively, ultimately enhancing organizational performance and employee engagement. Tune in to discover how leaders can cultivate a healthy change culture and drive meaningful transformation within their organizations. Ariana Poirer https://www.linkedin.com/in/arianapoirier/ Org Design Podcast https://www.functionly.com/org-design-podcast https://www.linkedin.com/company/orgdesignpodcast Functionly https://www.functionly.com/ https://www.linkedin.com/company/functionly/

In this episode of the Org Design Podcast, hosts Amy Springer and Damian chatted with Lisa Taylor from Taylor Stein Consulting (L.T. Consulting), who shares her unexpected journey into the world of organizational design. Starting with a background in music and a series of adventures that led her to teach English in Taiwan, Lisa discusses her transition from performing arts to human capital and organizational consulting. Throughout the conversation, she emphasizes the importance of focusing on people and behavior change within organizations, rather than solely on processes. Lisa recounts her experiences working at various firms, including Deloitte, where she found fulfillment in collaborating with clients to address challenges and improve organizational structures. She highlights the significance of conducting thorough diagnostics to understand organizational culture and the different experiences of leadership versus the workforce. The episode explores critical themes such as the need for alignment within leadership teams, the challenges of remote work, and the future of organizational design in a rapidly changing environment. Listeners will gain insights into the importance of curiosity, open-mindedness, and collaboration in effective organizational design, along with practical advice for leaders seeking to navigate the complexities of organizational change. Tune in to understand how Lisa's unique perspective and experiences can inform and inspire your approach to building healthier organizations. 00:00 Lisa Taylor Introduction 00:20 Lisa's Accidental Journey into Org Design 01:40 The Shift from Music to HR 02:55 Realization about Organizational Change 04:05 Importance of People in Process Improvement 05:34 Collaboration with Clients 06:50 Starting the Diagnostic Process 08:15 Engaging Leaders in Org Design 09:35 Assessing Team Alignment 10:22 Skills Leaders Should Develop 11:58 Recognizing Red Flags in Organizations 13:13 Future of Org Design After COVID 14:51 Training the Next Generation of Org Designers 15:01 Conclusion and Further Contact Information The Org Design Podcast https://www.functionly.com/org-design-podcast https://www.linkedin.com/company/orgdesignpodcast/ LT consulting/ Taylor Stein Consulting https://www.linkedin.com/in/lisa-taylor-dc/ Organization Design Forum https://organizationdesignforum.org/

In this **bonus** episode of the Org Design Podcast, host Amy Springer welcomes James Davis from The TSP Advisory to discuss the evolving roles and responsibilities within the Technology Services industry. James shares insights on the transformation of Managed Services Providers (MSPs), Systems Integrators (SIs), and Value Added Resellers (VARs) as they adapt to new business models and client needs. He emphasizes the importance of organizational design in navigating growth challenges and optimizing team structures. The conversation highlights the distinct characteristics of each model, the necessity for clear roles and responsibilities, and the financial metrics that guide successful operations. James also addresses common pain points that organizations face during periods of change and the value of a strategic, top-down approach to org design. Listeners will gain valuable perspectives on how to foster a healthy organizational culture by aligning team structures with business objectives, ultimately leading to improved performance and profitability. Tune in for practical advice and thought-provoking discussions on the future of organizational design in the TSP industry. The TSP Advisory https://thetspadvisory.com/ https://www.youtube.com/@UCnUB-fI2ePSlLCwpLaalNUg https://creators.spotify.com/pod/profile/the-tsp-advisory/ https://podcasts.apple.com/au/podcast/tsp-advice/id1804239948 https://www.linkedin.com/company/thetspadvisory/ Functionly https://www.functionly.com/ https://www.linkedin.com/company/functionly/ Org Design Podcast https://www.functionly.com/org-design-podcast https://www.linkedin.com/company/orgdesignpodcast https://open.spotify.com/show/0Xw3bbEISDbSDO5WT8O7bu?si=1b35ee795fa84531 https://podcasts.apple.com/us/podcast/org-design-podcast/id1501527726