New Day: The U.S. economy and real estate in 2026 with PwC

Recorded at the CBRE Women’s Network Power of WE conference, this episode offers a rapid-fire, insights-rich tour of major U.S. commercial real estate markets. Our subject-matter experts provide inside views of how different regions are navigating supply, demand and economic forces—from industrial and logistics to multifamily, office and retail—and insights on where investors and occupiers may find value in 2026.National CRE outlook, including signs of asset repricing stabilization, improving liquidity and transactions momentum. Industrial dynamics in Southern California, from manufacturing fundamentals and port-driven demand to pockets of strength and ongoing vacancy challenges. Sector trends, including data centers, alternative assets, big‑box scarcity, rent trends, and how corporate occupiers are re‑entering the market. Multifamily performance across gateways, the Sun Belt and the Midwest, driven by slowing construction cycles, demographic patterns and evolving investor interest. Emerging and opportunity markets, from South Carolina’s growth to resurgent metros like San Francisco, Seattle, Phoenix and smaller high-growth cities such as Boise. 

PwC’s Karl Russo and CBRE’s Henry Chin share their outlook for the U.S. economy and commercial real estate in 2026, exploring opportunities and risks to growth.Key Takeaways:The U.S. economy should remain resilient in 2026.While the labor market finds a new equilibrium, many companies are racing to upskill and retain talent as they adopt AI processes.Reshoring and infrastructure improvements are expected to drive industrial growth in secondary markets.Data centers are positioned as a leading sector amid structural undersupply.

Alex Mehran Jr., CEO of a third-generation family developer, walks us through the transformation of Bishop Ranch—a master-planned community in San Ramon, CA. Mehran shares valuable lessons on reinventing a suburban office park into a vibrant, mixed-use destination. Mixed-use suburban developments are gaining strong appeal.·      Amenity-rich office space drives tenant demand and retention.·      Short-term, flexible leases can dovetail well with corporate occupier’s needs.·      Residential conversions of obsolete suburban office parks can enhance long-term asset value.·      Planned communities thrive with diverse housing and retail integration.

 Alison Fragale, author of the provactively titled “Likeable Bad Ass," breaks down the science of status—offering practical advice on how leaders can use warmth and competence to drive respect and gain greater influence.Key Takeaways:1.        Status—being respected and regarded—leads to influence, access to resources, and career advancement.2.        People judge quickly, and have high regard for those who are well-intentioned and competent.3.        Hard work needs to be seen to ensure effort is valued.4.        You can leverage “swing thoughts” to improve your career. [SI1]  [SI1]Do not really understand this. Remind me what “swing thoughts” are

Wharton organizational psychologist and New York Times-bestselling author Adam Grant shares insights on making better business decisions, fostering innovation and how your personal "challenge network” can lead to superior products and delight your customers.1.    Encourage[SI1]  Humor and Humility: They help maintain a flexible and open-minded approach, making it easier to rethink and adapt.2.    Have Pre-Mortems: Discuss as many potential failures as possible before launching. That way you can prevent or know how to handle problems when they occur.3.    Eschew Best Practices for Better Practices: “Best Practices” implies there’s only one right way, while seeking “Better Practices” encourages people to innovate and try new things.4.    Build a Challenge Network: Maintain a group of trusted critics who provide truly honest feedback to improve your decision-making.5.    Reward Speaking Truth to Power: Encourage employees to ask questions, suggest improvements and challenge outdated ideas. [SI1]Please run these by Adam

Jamie Hodari, CBRE's CEO of Building Operations & Experience, spotlights where he sees the biggest opportunity across commercial real estate: workplace experience. He discusses how a company’s space can attract tenants and enhance the employee experience, enriching people’s lives and increasing business effectiveness. Everything is operational real estate: Real estate companies are evolving from asset focused businesses to operating platforms, requiring high-quality management relentlessly focused on workplace experience.AI and data utilization are no longer nice-to-haves: Using AI to manage and interpret data is crucial for optimizing building operations.Markets are adapting to accommodate hybrid work models with flexible office usage: Urban markets especially put significant emphasis on making downtown areas vibrant.Finance institutions are catching up: The finance industry must recognize and adapt to the operational nature of modern real estate.Flight-to-quality is expanding: The focus for landlords and occupiers will increasingly be on creating spaces that people find enriching and valuable, not just functional.

J.P. Morgan Asset Management’s Josh Myerberg breaks down the 2026 real estate outlook, why quality assets and operational excellence matter, and where savvy investors are finding opportunity now. Don’t miss these timely insights from one of the industry’s top portfolio strategists.J.P. Morgan Asset Management is optimistic about 2026, driven by expectations of lower interest rates and resilient real estate fundamentals.Quality matters more than ever—top-performing assets and strong operators are expected to outperform, while tertiary markets and lower-tier properties carry greater risks.Retail real estate has made a strong comeback, and high-quality office space is showing positive momentum, especially in major markets like San Francisco and New York.Operational excellence and risk management—including attention to emerging risks—are critical for long-term portfolio success.Diversification remains key: even the best assets need to fit together strategically to reduce volatility and capture growth opportunities.

Shorenstein CEO Brandon Shorenstein and CBRE’s Patrick Gildea discuss why the office market is poised for a comeback. Hear what they have to say about risk-adjusted returns, property conversions, the importance of workplace amenities and more.Key takeaways on office investing: Office market is recovering: Investment activity in the office sector is rebounding with more bidders and increased debt availability. Investment strategies have shifted: Investors are focused on cash flow and downside protection, with cash-on-cash yields reaching 8%–15%. Micro-market dynamics are key amid a flight to quality: Prime assets in live-work-play submarkets are outperforming, while obsolete buildings face demolition or conversion, reducing overall supply. Conversions are limited: Selective repositioning is critical, as only a small percentage of office buildings are structurally viable for residential or hotel conversions. Occupier priorities have changed: Tenants now prioritize wellness, sustainability and experiential amenities, driving demand for high-quality spaces.

Clarion’s Brent Jenkins and CBRE’s Zaahir Syed discuss how capital raising for real estate is rapidly evolving. They provide insights on fund development, non-traded REITs, emerging opportunities in private wealth markets and more.Key takeaways on raising and deploying capital: Sourcing real estate capital is diversifying, with growing emphasis on private wealth and new opportunities to tap into the defined-contribution (DC) market.Accessing retail capital and 401k plans through DC channels is potentially a major area of growth, requiring new product structures and daily liquidity solutions.Fund managers must strategically align vehicle structures with investor objectives and market conditions for both short- and long-term capital needs.

Mortenson’s Maja Rosenquist and CBRE’s Gordon Dolven examine one of real estate’s most dynamic sectors. They discuss how AI’s growth has accelerated data center development, how site-selection strategies are evolving and the challenges posed by power constraints.