Partnership Test | Ep 106

Join the FREE Home Cleaning Courses Group ----- https://www.skool.com/building-a-1m-cleaning-biz-5911 Today, @Katie Manzanares and I are telling the story that almost ended our relationship.   And the framework we built from it over the last decade.   We call it The Partnership Test.   The confrontations that strengthened our marriage are the same confrontations that determine the strength of your business.   Because the person you are at home is the one who shows up to work.

Join the FREE Home Cleaning Courses Group ----- https://www.skool.com/building-a-1m-cleaning-biz-5911   Two years ago I wrote an idea in my notebook.   I didn't tell anyone about it.   It felt too big. Too risky. Too much to ask.   So I closed the notebook… and went back to work.   But the idea never went away.   It showed up again in 2024. I closed the notebook again.   Then January 1st, 2026… it showed up again.   This time I finally said yes.   A little context on who I am — My wife  @Katie Manzanares  and I own three home cleaning businesses across the US.   Combined they did $2.8 million in revenue last year.   I also coach home cleaning business owners across North America on how to grow and scale.   And today I am making the biggest announcement we have ever made.   For the first time, I'm going to tell the full story.   What the idea was. Why it took two years to say yes. And what happened when I finally made the ask.   When you hear this story, you're going to understand something about building a business that most cleaning owners never figure out.

Join the FREE Home Cleaning Courses Group ----- https://www.skool.com/building-a-1m-cleaning-biz-5911   You don't build a million-dollar cleaning business by learning another tactic.   You build it by removing whatever's capping you.   If you're under $500k/per year right now, there's a reason.   And I'd bet money it's not your pricing. Not your ads. Not your hiring funnel.   This afternoon I'm breaking down two real case studies — same market, same opportunity, same starting point.   Two people. Two decisions. Two completely different lives.   One scaled past the ceiling. One is still standing under it.   The difference had nothing to do with strategy.   I'll show you exactly what it was — and how to tell which owner you're currently being.   If you're sitting at $100k, $500k, or hovering near $800k wondering why the breakthrough never comes — this call is the answer to that question.   Drop 💪 if you are coming.   Or scroll past.   But if you do — stop telling yourself you're serious about seven figures.   Serious people show up.

Join the FREE Home Cleaning Courses Group ----- https://www.skool.com/building-a-1m-cleaning-biz-5911   I'm not going to tell you everything we're covering.   But I will tell you this…   Last week we did something most cleaning business owners would call stupid.   And what happened exposed the single biggest reason most owners never break through — no matter how hard they work, how many systems they build, or how many raises they give.   If you've ever felt like you're dragging your business uphill alone…   If your team doesn't seem to care as much as you do…   If you keep losing good people and can't figure out why…   You need to be on this call.   Most cleaning business owners are one insight away from completely changing how their business runs — they just don't know what they don't know yet.   Today we're pulling back the curtain and showing you exactly what a real million dollar cleaning business looks like on the inside.   Not theory. Not fluff.   What we're actually building — right now — in our own business.   This is the kind of call that makes you realize why staying small feels so hard… and what to do about it.

Join the FREE Home Cleaning Courses Group ----- https://www.skool.com/building-a-1m-cleaning-biz-5911 You already know who your C players are.   But are you ready to admit it yet?   Today on The Road To A Million call  will be covering: The A/B/C player test The 1-on-1 framework that forces commitment When to coach vs. when to cut Why your best people leave when you protect your worst   This call will make you uncomfortable. This is what growth feels like.

Join the FREE Home Cleaning Courses Group ----- https://www.skool.com/building-a-1m-cleaning-biz-5911 Motivation Won’t Build A Million-Dollar Business.   Math Will.   How can you win the game of business without knowing the score, the playbook, or who’s supposed to be on the field?   You can’t.   👉 But that’s exactly how most owners run their business — then they wonder why it feels harder than it should.  

Join the FREE Home Cleaning Courses Group ----- https://www.skool.com/building-a-1m-cleaning-biz-5911 If you’ve ever thought: • “I just need more time…” • “I need to think about it…” • “I don’t want to upset anyone…” • “This doesn’t feel like me…”   There’s probably one of the 6 identities running your business.   👉 If you can’t sell yourself out of that identity, your business will stop growing.  

Join the FREE Home Cleaning Courses Group ----- https://www.skool.com/building-a-1m-cleaning-biz-5911 The 5 People You Must Sell to Build a Million-Dollar Cleaning Business Every income ceiling in your cleaning business is a selling ceiling. If you’re stuck, there’s someone you haven’t learned how to sell yet. You’ll learn: • Why resistance isn’t a stop sign — it’s a signal • How conviction grows when people say “no” • Why certainty beats talent • What strangers actually buy (hint: not cleaning) • How to stop lowering standards and start scaling • Why your staff sells your standards when you’re not in the room   (And yes… it’s probably not who you think.)

Join the FREE Home Cleaning Courses Group ----- https://www.skool.com/building-a-1m-cleaning-biz-5911 The Most Expensive Habit in Business: Being Right Do you ever feel the magnetic pull to be right in every business decision, even when the data or the market is telling you otherwise? That powerful, ego-driven impulse might be costing your business more than you realize. In this deep-dive, we explore the subtle yet profound shift that happens when creators and entrepreneurs stop prioritizing ego and start prioritizing progress. We break down how the fear of being wrong becomes the single most expensive habit you can have, and how to break free from it. In this video, you will learn: How to recognize the signs that your pride is interfering with profit. The fundamental difference between confidence and debilitating stubbornness. Actionable strategies to build a flexible, market-responsive mindset. The ultimate business truth: being wrong is often a prerequisite for monumental growth. Watch now and stop paying the price for your ego! Let me know in the comments: What's one time you had to be "wrong" in business to get to the next level?

The Decision That Separates $100K Operators From $1M Owners Welcome to the Road to a Million, Week 97! This episode dives into the single most important factor that separates $100K business operators from $1M business owners: The Courage to Commit. We break down the two critical definitions you must live by: Courage: Acting with the presence of fear. Commitment: The elimination of all other options—focusing solely on the goal of building a million-dollar business. In this powerful call, we share the personal and business journey that led to this realization. Our Path to a Million We pull back the curtain on the sacrifices and decisions that allowed us to grow our business from $6,700 in our first three months to $1.1 Million in 2023, and ultimately reaching $2.8 Million in total revenue last year. Embracing the Fear: Hear the story of growing up in a racing family, realizing a passion requires capital, and overcoming the youthful fear of vulnerability to chase a business dream. The Power of Partnership: The critical decision to seek out a partner for stability to channel creative drive and move away from chasing distractions. The Hardest Move: The true cost of our commitment, including uprooting our family to expand the business to a second location, and how it was essential for the next level of growth. Commitment Pays Off: We reveal that our second location was not profitable for the first 17 months, showing what long-term commitment looks like before it rewards you. Ultimately, we discovered that the key pivot was realizing we weren't just in the cleaning business, but in the Five-Star Experience business. This shift in focus changed everything. Every breakthrough requires Fear, Decision, Commitment, and Time. If you are willing to commit to the goal, this episode will provide the clarity to eliminate all other options and build the business you truly desire.