
AI, Circular Commerce, and Global Growth: Jim Okamura, Partner at McMillanDoolittle, live from NRF Big Show
Recorded live from the Narvar podcasting studio at the NRF Big Show in New York, this 500th episode of The Voice of Retail features Michael LeBlanc in conversation with Jim Okamura, Partner at McMillanDoolittle and Co-Founder of the Global E-Commerce Leaders Forum (GELF). With nearly three decades of NRF attendance, Jim brings rare perspective on how retail has evolved—and why this year’s show feels like a turning point.
The discussion opens with the shifting mood across the industry. After a year defined by uncertainty and stalled investment, Jim notes a renewed sense of confidence and proactive thinking among retailers. Despite geopolitical volatility and tariff risks, brands are beginning to move from defensive postures toward growth strategies grounded in technology, experience, and global expansion.
From there, Michael and Jim explore what’s happening inside physical retail through store tour insights. They revisit standout experiences from Tecovas in New York, Patagonia’s re-commerce flagship in Chicago, and Fjällräven’s repair-driven store model—each illustrating how brands are using service, repair, and resale to create emotional loyalty and long-term customer value. Jim emphasizes that circular retail is no longer a niche or sustainability checkbox; it is becoming a core brand strategy, even in luxury.
The conversation then shifts to AI, the dominant theme at NRF. Jim highlights how retailers are moving beyond pilot projects and into real operational use—especially in content creation, product imagery, associate tools, and internal data analysis. One recurring theme: simplification. AI’s greatest value, Jim argues, is its ability to reduce friction—whether for customers navigating e-commerce, or for store associates juggling dozens of disconnected systems.
Michael and Jim also examine the organizational implications of AI. As automation replaces many entry-level tasks, they raise critical questions about talent development, culture, and “reverse mentoring.” Younger employees—native to prompts and digital tools—may become essential guides in shaping how retailers evolve.
Finally, the conversation returns to global commerce. Through GELF, Jim (and Michael) works with brands navigating cross-border growth, tariffs, marketplace complexity, and brand integrity across regions. He believes 2026 will mark a return to global growth—driven by smarter governance, better data readiness, and peer-driven learning models.
Jim’s closing advice is clear: retailers must invest now in AI governance, data infrastructure, and scalable use cases—or risk being left behind in a rapidly transforming industry.
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
D'autres épisodes de "The Voice of Retail"



Ne ratez aucun épisode de “The Voice of Retail” et abonnez-vous gratuitement à ce podcast dans l'application GetPodcast.








