Real Talk About Knowing Your Worth and Making More Money In Your Business

In this episode, Keith Kalfas breaks down the five essential elements every business owner must understand and master to grow a profitable landscaping or home-service business. Pulling insights from James Clear's Atomic Habits, business mentors like Bob Proctor and Brandon Vaughn, and his own decade-plus of entrepreneurial experience, Keith gives a clear roadmap to leveling up your business—starting with YOU.     "When you take yourself and your business absolutely serious, that's when your customers take you serious—like a tuning fork."– Keith Kalfas   Topics Covered: YOU – The Foundation of Your Business Your business can only be as strong as the person running it. Keith shares why prioritizing your health, mindset, sleep, schedule, and spiritual foundation is the first step to success. "Put the oxygen mask on yourself first." Your Market Understanding your market is essential—even if it feels saturated. Competition is a sign of demand. Show up consistently, take yourself seriously, and you'll rise into the top 10% faster than you think. Learn how value perception helps you charge more and serve better. Your Marketing Marketing is simply promising a specific result to the marketplace. From social media and door hangers to branding and CRM messages, Keith explains how to build a marketing engine that attracts customers nonstop. When you fall in love with marketing, you'll never run out of business. Your People Stop doing everything yourself. Keith breaks down the importance of building a team, leveraging technology, and eliminating exhausting "context switching." He also shares how tools like Jobber's AI receptionist can handle calls and admin work so you can focus on growth. Your Systems Systems are how you reach your goals—consistently and predictably. Keith explains the MAPS framework (Marketing, Administration, Production, Sales) and the difference between: Soft systems: communication methods, workflows Hard systems: equipment, tools, physical infrastructures Learn how systems thinking works, why it creates business synergy, and how even major companies like Coca-Cola run on these principles.     I ONLY do this once a year. Get 15 years of my systems, training, courses, and coaching for 93% OFF. 🔥 Get the Black Friday Bundle here: 👉 https://www.keithkalfas.com/blackfriday You'll get: Landscaping Business Startup Course High-Profit Landscaping Secrets Business Marketing Blueprint Business Money Blueprint Two weeks FREE inside the Untrapped Alliance private coaching group  And more…    This offer ends soon. Don't miss it.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your  Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP    

In this episode of The Untrapped Podcast, Keith drops a brutally honest look at the least talked about part of running a landscaping business: where the hell do you store your equipment when you're just starting out? From hiding trailers in random parking lots to begging for space at a factory, Keith opens up about the stress, fear, and shame that hits when you're hustling with no place to park your truck, trailer, or tools—and how that chaos bleeds into your confidence, marriage, and mindset. But the conversation goes way deeper than storage. Keith breaks down the psychological tug-of-war every new business owner faces: survival mode vs. vision mode. He shares real stories of towing threats, HOA fines, break-ins, and racing against storage-unit closing times… then contrasts that with the moments of inspiration, clarity, and big dreams that come only when the noise finally stops. You'll hear about maintaining perspective during 90-day sprints, avoiding burnout in the busy season, and why losing your "larger view" is what actually drags you into apathy and depression. This is Keith at his realest—no sugarcoating, no guru talk. Just the raw truth about anxiety, responsibility, growing up as a business owner, and refusing to stay trapped. If you've ever felt overwhelmed, ashamed, or one breakdown away from parking your trailer in a stranger's yard out of desperation… this episode is your reminder: you're not alone, you're not crazy, and you can build the stability and freedom you're fighting for.     "If you feel overwhelmed, that's not a sign to quit. It's a sign you're on the edge of leveling up." – Keith Kalfas   Topics Covered: The early grind of having nowhere to store your truck, trailer, or tools Towing scares, HOA drama, and hiding equipment just to stay afloat How constant anxiety leads to rushed, survival-mode decisions Working nonstop yet still feeling like you're falling behind Being broke forcing creativity, resilience, and uncomfortable growth Breaking out of "employee thinking" and stepping into an owner mindset Community tips and real-time advice from other contractors How different seasons shift your mindset—hustle mode vs. big-picture mode The burnout loop: long days, shrinking perspective, and creeping depression Why industry events and community support (like GIE) keep you sane and motivated   Key Takeaways Solve the "Parking Problem" EarlyYour sanity depends on stability. A reliable place to store your trailer and equipment isn't a luxury—it's foundational. Lock in a storage lot, co-op deal, client yard, or commercial space early so you're not living in constant fear of tows, fines, or break-ins. Survival Mode Isn't a Business Plan Shift from panic decisions to long-view leadership. When you're overwhelmed, every problem feels like a crisis. But long-term success comes from stepping out of reaction mode—planning seasons, protecting your mindset, and keeping perspective even when the grind gets ugly.per day. Bigger tickets + fewer trips = cleaner math and calmer schedule. Community Keeps You From Breaking Don't build alone—borrow strength from others. Events like GIE, industry groups, and fellow contractors give you clarity, solutions, and the reminder that you're not the only one fighting through chaos. The right community can shorten your learning curve and keep you moving when you'd otherwise burn out.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your  Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP    

In this episode of The Untrapped Podcast, Keith gets blunt about breaking plateaus in your landscaping business. Stuck doing the same $300 jobs and wondering why nothing changes? Keith shares how he raised prices, lost the wrong clients, and rebuilt around higher-ticket, white-glove packages—think bundling gutters, shrub trims, bed edging, windows, and lawn care into one profitable day. He digs into math-first pricing, route density, and incremental increases (small for existing clients, bigger for new) so your average ticket and net margin finally move. No victim mindset, no busywork trophies—just a hard "cross the Rubicon" moment: choose ownership, package value, market smarter in targeted neighborhoods, and aim for profit per day (not hours worked). If you're ready to stop playing small and start stacking real wins, this one's your wake-up call.     "When the pain of staying the same becomes greater than the pain of changing — that's when you change." – Keith Kalfas   Topics Covered: The real definition of insanity in business Why raising prices feels scary (but necessary) The "higher-ticket jobs" breakthrough The power of packaged services Route density, travel time, and profit killers When staying the same becomes more painful than changing Victim mindset vs. ownership Why entertainment-driven content makes growth harder   Key Takeaways Raise Prices—Incrementally and IntentionallyBump existing clients in small steps, quote new clients higher. Confidence + consistency = better margins without a mass exodus. Chase Average Ticket, Not Hours Design your pricing around profit per day. Bigger tickets + fewer trips = cleaner math and calmer schedule. Tighten Your Route, Grow Your Wallet Route density kills dead time. Shorter drives, less fuel, more jobs done—that's real margin.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your  Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP    

Unlock the secrets to building your landscaping business and personal brand in this inspiring episode! You will discover Keith Kalfas' proven strategies for overcoming self-doubt, mastering social media marketing, and creating engaging content—even if you're new to being on camera. Learn practical tips for leveraging tools like CRM software, effective video creation frameworks (such as Keith's POPP method), and the oscillation technique to grow your audience, attract more customers, and boost your confidence. Whether you're just starting out or looking to expand your influence, this episode offers actionable advice on turning your passion into multiple streams of income and fostering genuine connections with your audience—all while staying true to yourself.   What You Will Discover:  Building a Business That Serves You: Keith opens up about his journey: his most profound passion isn't just landscaping, it's helping others break free from scarcity mindsets, overcome self-limiting beliefs, and launch their own businesses for financial independence. He reflects on how he's helped thousands start and grow landscaping businesses.   Social Media Secrets & The POPP Method: The episode dives into Keith's success with social media and how it became a secondary, gratifying business. He unveils the POPP Method ("Passion Over Pressure to Peacock"), which helped his videos reach tens of thousands—even millions—of viewers, regardless of background or resources.   Techniques to Boost Engagement: Listen in for practical advice on making dynamic and compelling videos, including Keith's "oscillation method" (mixing high and low energy), using your unique strengths, and reading the room so your content is engaging without going overboard.   Humanizing Your Brand: Keith explains the importance of showing your personality—even a little eccentricity—to make your brand memorable, build trust, and attract more customers. He gives examples of mixing humor or high energy with professionalism to connect with viewers on a real, human level.   "My truest passion isn't actually even running my own landscaping business. It's helping other people overcome self-limiting beliefs and blocks and get out of a poverty scarcity-stricken mindset so they can take charge of their lives and start their own business and be their own boss and become financially independent and grow their self-worth, right?"— Keith Kalfas   Episode Overview:  00:02:02 – 00:05:26 | Keith's Mission: Helping You Break Through Limiting Beliefs Keith gets personal about his journey, sharing that his passion isn't just about running his own landscaping business but about truly helping others overcome self-limiting beliefs. Having helped thousands start their own businesses, he's focused on guiding others to break free from poverty mindsets and achieve financial independence. He also addresses his own challenges with "imposter syndrome," explaining that true fulfillment for him comes from teaching, content creation, and empowering others through social media, rather than growing a massive landscaping empire himself. 00:05:26 – 00:07:29 | The POPP Method for Social Media Success  Keith invites you to consider building your own brand through platforms like YouTube or a podcast, tackling the everyday worries of oversaturation and lack of confidence on camera. Introducing the POPP method—Passion Over Pressure to Peacock—he emphasizes that anyone, regardless of their background, can generate impressive engagement. Keith explains how channeling genuine passion, rather than worrying about appearances or social status, leads to authentic content that resonates and gets results. 00:07:29 – 00:08:29 | Harnessing Energy and Audience Engagement Online  He discusses how using dynamic oscillation—shifting between high and low energy—can multiply your social media engagement. Keith provides examples from his personal journey, where applying these methods turned his ordinary videos into viral hits with millions of views. 00:08:57 – 00:10:48 | Real-Life Lessons: Confidence, Presence, and the Fine Line of Passion  Keith shares a story about winning a karaoke competition by being authentically passionate, even if not the most technically skilled. He reflects on the "thin line between genius and lunatic," describing how fully committing to your unique strengths and quirks can be your superpower if carefully balanced and kept in check through continual feedback. 00:11:14 – 00:14:54 | Embracing Uniqueness and Turning Up the Volume—Your Way  Using relatable anecdotes about singing, dancing, and employing eccentricity, Keith encourages listeners to discover their authentic selves and then dial up those unique qualities. He stresses not to imitate others but to focus on your own strengths, using them to create content that's true to you. Reading feedback and responding to it is key to finding the balance between engaging and over-the-top. 00:14:54 – 00:16:18 | Feedback, Confidence, and Layered Awareness  Keith explores the importance of building confidence in small increments by using feedback to refine your approach. He implores listeners to build self-awareness, adjust their energy, and act in ways that are appropriate to the content, setting, and audience—using oscillation to keep engagement high while maintaining professionalism. 00:17:37 – 00:21:19 | Authenticity, Humor, and Timing: Know When to Turn It Up  Through playful stories about vlogging at Walmart and suggesting humorous ad concepts to a team of financial advisors, Keith illustrates the value of time, place, and appropriateness in content creation. He reminds listeners that even professionals can show their human side with well-timed humor or enthusiasm, strengthening their brand identity. 00:21:19 – 00:22:26 | Free Guides and Defining Your Superpower in Content Creation  Keith transitions to announce his new free resources, including a "How to Create Social Media Videos with Your Smartphone" guide and a framework to help define your personal niche and uncover your "superpower." He encourages listeners to comment if they are interested in learning how to become an influencer, market their business, or monetize their personal brand online.   Key Takeaways   Build Multiple Income Streams - Leverage skills to create supplemental revenue sources, such as content creation and social media, for financial freedom. Accept Constructive Feedback - Use feedback from your audience to refine your content, style, and confidence—growing your influence over time. Lean Into Your Strengths - Identify and amplify your unique attributes rather than trying to imitate others to build a more powerful personal brand. Develop a Personal Brand Strategy - Define your niche, discover your superpower, and create content that resonates with your community and grows your influence.   Connect with Keith Kalfas: Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas     Resource Links Jobber CRM Software: https://getjobber.com/kalfas Footbridge Media: footbridgemedia.com/keith Untrapped Alliance Group: keithkalfas.com/alliance Social Media Video & Superpower Guides: keithkalfas.com/smartphone keithkalfas.com/superpower   Edited and Written by: Ma. Teresa Catangay-Bardinas  

In this episode of The Untrapped Podcast, Keith gets real about money, mindset, and risk. After dropping $9,300 on a brand-new enclosed trailer, Keith dives deep into how he approaches investing in his landscaping business — and why he refuses to buy anything until it's absolutely necessary. From avoiding unnecessary debt to setting financial safety nets, Keith shares the exact philosophy that's helped him stay profitable and sane while running multiple businesses. This isn't about flashy spending — it's about working smarter, protecting your peace, and building real security.     "If other people can do this, so can you. You're being forced to expand in your maturity and your growth." – Keith Kalfas   Topics Covered: Why Keith only buys tools "the morning of the job" The difference between wanting and needing new equipment How to calculate a 50% profit margin on every job Setting your "safe number" — the bank balance that calms your stress How to balance growth without sacrificing your health or family The mindset shift from risk-taking to smart scaling   Key Takeaways Only Buy What You Need — When You Need ItKeith's golden rule: never buy a new tool until the morning of the job that requires it. This keeps your risk low and your cash flow strong — no fancy toys gathering dust, just smart, purpose-driven purchases. Know Your "Safe Number." Set a financial cushion that lets your nervous system chill. Whether it's $5K or $50K, define the amount in your bank account that makes you feel secure — and never dip below it. That's how you build peace and profit at the same time. Growth Without Burnout Big businesses aren't always better businesses. Keith reminds us that stretching too thin can cost more than money —   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your  Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP    

We often look outside ourselves for answers, thinking the next business move or "secret" strategy will change everything. But as Keith Kalfas says, "A problem can't be solved at the same level of thinking you were at when you created the problem." In this powerful episode, Keith shares how true growth begins on the inside—by shifting your mindset, building your inner foundation, and daring to ask bigger questions of yourself. The breakthroughs you're after aren't somewhere "out there"—they start with who you choose to become. Keith reminds us that upgrading our standards, being true to our calling, and seeking wisdom are what really transform our business and our lives. Hear the whole conversation and get inspired to level up from the inside out.   What You Will Discover:  The Power of Mindset and Inner Transformation. A significant portion of the episode is dedicated to discussing how your internal beliefs, mindset, and emotional patterns directly impact your business success. You'll learn why personal growth, faith, and consciously aligning your values are essential for achieving sustainable results.   Foundations for Leadership and Team Building. Discover how effective leadership isn't just about tactics—it's about building the right internal "latticework" or foundation within yourself. Deep insights into overcoming limiting beliefs, handling employees, and being the leader your business needs.   The Importance of Accountability and Community. Keith emphasizes finding accountability partners and surrounding yourself with people who challenge you spiritually and professionally. You'll hear stories about how being held accountable and tapping into peer groups can dramatically change your trajectory.   Balancing Material and Spiritual Success. There's a strong thread about connecting your heart to your work, integrating service and passion, and understanding the role spirituality (specifically references to God and faith) plays in driving success and fulfillment.   "If you see your life and your business as a curse and you're asking why is that not happening for me?... would you think that a multiple six or seven figure business and all the things that you say you want are just going to show up in your life and fall in your lap without you first becoming the person that is required to be a good steward of those things?" - Keith Kalfas   Episode Overview:    [00:00:37] The Privilege of Participation: Your Business & Your Future Keith delivers a heartfelt message on seizing your future, emphasizing that operating a business is already a win. He shares a quote from Joshua Latimer: "It's a privilege to even be able to participate in what God is going to do anyway." He challenges listeners to shift their mindset, master internal belief systems, and recognize that external success mirrors internal readiness. [00:02:45] Mindset Change: Solving Problems with New Thinking Drawing on insights from Albert Einstein and real-world entrepreneurs, Keith emphasizes the transformative power of mindset and self-leadership. He unpacks the concept of business pillars—marketing, administration, production, and sales—while encouraging listeners to shore up weak spots in both their business structure and personal consciousness. [00:05:04] Interior Empires & Personal Development Keith discusses the concept of "interior empires" by Robin Sharma, diving into personal growth, self-discipline, and the necessity of healing past traumas for sustained business success. He shares personal anecdotes of friends who restructured their entire lives to become more present, fulfilled, and abundant. [00:09:03] Money, Morals, and Meaning: Why You Need a Connected Heart Keith explores the tension between working for passion versus money, advocating for a conscious, heart-connected approach to service. He draws from teachings by Dr. Wayne Dyer, using the metaphor of a magnet to explain the necessity of embracing life's highs and lows for personal and professional growth. [00:18:00] Urgency & Commitment: Make the Change Now Keith shares tough love, urging listeners to stop procrastinating and get their house in order today—not tomorrow. He references Tony Robbins on the dangers of drifting through life and stresses the importance of making committed decisions to change your standards and outcomes. [00:19:45] The Power of Faith & the Holy Spirit Keith reflects on his spiritual journey, discussing the impact of asking God for wisdom and the transformative effects of healthy spiritual fear and humility. He encourages practical spiritual steps such as repentance and prayer as a means to true inner change. [00:21:34] Transformation Stories & Healthy Accountability Sharing a powerful testimony about his aunt's newfound peace through faith, Keith underscores the power of spiritual transformation. He advocates finding spiritually strong accountability partners to hold you to your highest standards—emotionally, spiritually, and in business. [00:23:45] Final Takeaways: Who Are You Being? Keith distills the episode down to a core truth: your business results flow directly from who you are being. He invites listeners to reflect on their identity, motivation, and the cost of NOT becoming who they are meant to be—for themselves, their families, and their legacy.   Key Takeaways Mindset Shapes Your Future - Your success starts within. Transform your mindset and beliefs to unlock the growth you want for your business and life. Faith in Action - When rooted in faith and power, your decisions and actions become more effective—move forward with conviction and wisdom. Confront Weak Foundations - Identify and dissolve negative, limiting beliefs. Build your consciousness on strong, positive emotions and perspectives. Accountability Changes Trajectory - Surround yourself with spiritually strong peers who push you to improve. Honest accountability creates lasting personal change. Serve Others, Find Peace - As you strengthen yourself, help others with calmness and light. Service brings fulfillment and spiritual riches beyond material success.     Connect with Keith Kalfas: Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resource Links Jobber CRM Free Trial:  getjobber.com/kalfas. Footbridge Media for Contractors: footbridgemedia.com/Keith Untrapped Alliance Application: keithkalfas.com/alliance   Written and Edited by: Ma. Teresa Catangay-Bardinas 

In this episode of The Untrapped Podcast, Keith opens up about the lies we've been sold by media, pop culture, and social platforms—from fake lifestyles on shows like MTV Cribs to the empty promise that money and fame bring happiness. He shares how reading the Bible and reflecting on his own journey opened his eyes to the truth: that chasing material success without purpose only leads to emptiness. Keith talks about learning to guard your mind, live with intention, and focus on what truly matters—faith, family, and living in alignment with God's plan.     "Thinking that anything materialistic will make you happier or make someone love you will make you chase and run and put unnecessary stress on your life. In the end, you might realize the people you were chasing it for only ever wanted you." – Keith Kalfas   Topics Covered: How media promotes greed, lust, and materialism   The importance of guarding your mind, heart, and spirit   Finding fulfillment beyond money and possessions   Learning to live with faith, purpose, and awareness of God's plan   The emptiness of chasing success for external validation   The value of simplicity, family, and genuine connection   Lessons from financial struggle and the illusion of "more"   Discovering peace through gratitude and spiritual growth   How to build a purpose-driven life and business   Practical ways to monetize your message or passion sustainably   Key Takeaways The World Sells Illusions — Guard Your MindKeith reminds us that much of what we see online and on TV is a performance — rented houses, fake wealth, and empty promises. Once you realize that, you stop chasing other people's versions of success. The real battle isn't for money — it's for your attention and soul. Guard it fiercely. Pride Keeps You Broke You can gain everything the world tells you to chase — the house, the car, the followers — and still feel completely empty. Keith's story shows that when you chase possessions, you lose presence. True wealth isn't the things you own; it's the peace you carry and the people who love you. Build with Purpose, Not for Approval Keith shares how he learned to build businesses, create content, and earn income without making money his god. When you align your goals with God's purpose, everything you build becomes lighter, freer, and more fulfilling. The goal isn't to impress — it's to impact.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your  Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP    

In today's episode, Keith Kalfas shares the raw, unfiltered story of how he hit rock bottom—working a dead-end landscaping job, broke, exhausted, and stuck—and how one life-changing piece of advice from a millionaire mentor set everything in motion. From dropping his shovel in defeat to starting his first business out of the trunk of his wife's car, Keith reveals what it really takes to break free from fear, rebuild from nothing, and create a life on your own terms. Packed with hard-earned wisdom, gut-punch motivation, and the kind of truth most people are afraid to say out loud, this episode will light a fire under anyone who's ever felt trapped and ready for more.     "Action is what brought me back to life. The shovel wasn't just a tool — it was my resurrection." – Keith Kalfas   Topics Covered: Why the "perfect time" never comes (and why that's a good thing) How taking any action beats endless planning and self-doubt The moment Keith realized he was already dead inside — and how that freed him to finally live How humility, faith, and raw grit can build a six-figure business from nothing   Key Takeaways Rock Bottom Can Be the Turning PointKeith's story proves that hitting rock bottom isn't failure — it's clarity. When you finally realize that staying where you are hurts more than taking a risk, you stop hesitating. That's when real change begins. For Keith, the moment he dropped the shovel wasn't the end — it was the start of a new life. Pride Keeps You Broke Starting from nothing meant letting go of ego. Pulling weeds, working out of a trunk, knocking on doors — Keith did it all. Once he stopped caring about looking "successful," he became unstoppable. Pride keeps you stuck; humility gets you paid. You Don't Need Money — You Need Movement Most people wait for the "perfect time" or enough savings to start a business. Keith learned that waiting is the real trap. The millionaire who told him to "get a shovel and start knocking on doors" wasn't being dismissive — he was teaching him that resourcefulness beats resources. Action creates opportunity, not the other way around.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your  Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP    

Welcome back to another value-packed episode of the Untrapped Podcast! Keith Kalfas welcomes industry leader Naylor Taliaferro, founder of LCR Media and host of the LCR Summit, for a dynamic discussion about growing your lawn and landscaping business, the importance of networking, community-building events, and actionable strategies to scale both professionally and personally.   About Naylor Taliaferro:  Naylor Taliaferro is not just a business owner in the lawn care and landscaping space—he's a passionate leader, respected community builder, and innovator within the industry. As the founder of LCR Media and visionary behind the LCR Summit, Naylor has dedicated himself to helping entrepreneurs and professionals in the green sector connect, learn, and grow together. He began his journey inspired by early influencers and creators, noticing a genuine need for honest, detailed advice for people just starting. This gap led Naylor to document his own experiences, struggles, and breakthroughs, which quickly earned him a following. Today, he's a recognized authority on leveraging social media to build a brand, connect with potential clients, and inspire the next wave of landscape professionals. A significant part of Naylor's impact stems from his ability to organize and foster in-person events that go beyond the usual business practices. He started by creating the YouTube Rally—a casual meetup that has now become a hugely popular community event at industry expos, drawing hundreds of attendees each year. Building on this, he launched the LCR Summit. This game-changing two-day event combines hands-on business learning, high-level strategy, and networking with some of the industry's most successful and driven leaders. Naylor ensures the summit is both practical and immersive, focusing on not just business "toolsets" but also crucial elements such as mindset and skillset.   What You Will Discover:  How top entrepreneurs built thriving businesses and nurtured passionate communities in lawn care and landscaping. Lessons on the power of creating online content to market your business and connect with like-minded professionals. Proven frameworks for managing your business and personal life, including Naylor's unique "four seasons" success system.   "If you can restructure your business in a way that serves you instead of you being a servant to it, then you will come home with more energy and you'll come home a much better person, more positive, and then you'll have a much better mindset." - Naylor Taliaferro.   Episode Overview:  00:00:48 – 00:02:44 – Intro & Industry Titan Enters Keith and Naylor kick things off, reflecting on their 12+ year friendship, contributions to the landscaping community, and Naylor's impact as an educator, event host, and content creator. 00:02:44 – 00:10:39 – Roots of the Lawn Care Community Dive into the community's history, the evolution of online content (YouTube OGs), and the challenges and lessons of starting. Keith and Naylor discuss how content creation and knowledge sharing have shaped and unified the industry. 00:10:39 – 00:15:54 – First YouTube Rally & Community Growth Stories from the genre-defining Pleasure Ridge Pizza meetups and the exponential growth over the last 10 years. Naylor shares impactful moments of in-person gratitude and how those connections inspired his mission for further reach. 00:15:54 – 00:23:13 – Major Events for Industry Pros [Event Details] Equip Expo/YouTube Rally: Thursday, Oct 23rd, 6 pm at the Kentucky International Convention Center (KICC), Louisville, KY. The can't-miss in-person networking event, free with your Expo badge! Morning Show at Equip: Thursday, October 23rd, 8:00 a.m. Live stage podcasting and Q&A with top industry leaders. Pod Row: All days of the Equip Expo (Wed-Fri). Connect with podcasters, get on a show, and meet the community. 00:23:13 – 00:26:09 – Event Logistics & How-To Walk-through of venue info, how to register, where to stay, overview of event schedules, and tips for getting the most out of your trip to Louisville. 00:26:09 – 00:37:07 – LCR Summit Deep Dive LCR Summit: Monday & Tuesday, Oct 20-21, 9 am-5 pm at the Galt House, Louisville. A two-day immersive educational event covering mindset, skillset, toolset—business mastery, marketing, leadership, staffing, company culture, and personal development for green industry entrepreneurs. Get tickets at lcrsummit.com Ad: Footbridge Media Keith opens with a special shout-out to Footbridge Media, the experts in contractor marketing, optimized websites, SEO, and online presence geared towards growing your home service business. Visit footbridgemedia.com/Keith for more.    Ad: Jobber CRM Keith spotlights Jobber—an AI-powered CRM for home service pros. Features include automated billing, payments, review management, and a virtual receptionist. Ad info: Get a 2-week free trial and exclusive discount at getjobber.com/kalfas. Ad: Untrapped Alliance Private Group Join the Untrapped Alliance Private Group for bi-weekly live focus sessions, community networking, and actionable business coaching. Ad info: Apply at https://www.keithkalfas.com/alliance 00:38:48 – 01:00:00 – Tactical Mindset, Marketing, & Takeaways Naylor and Keith discuss the importance of cyclical business and personal planning, the Four Seasons framework, and leveraging nature's lessons for entrepreneurial success. They emphasize the importance of continuous education, marketing (especially digital/content), and community engagement for long-term business growth. Closing – Wrap up with reminders to check out the LCR Summit, Equip Expo events, and the private Untrapped Alliance group. Keith shares his excitement for seeing listeners at the upcoming events and thanks the audience for helping the Untrapped Podcast grow toward 1 million downloads. Key Takeaways Community is Everything: Networking, sharing, and connecting are the backbone of business growth in the green industry. Continual Learning: LCR Summit offers next-level insights, tactics, and mentorship—secure your spot early! Marketing is Non-Negotiable: Utilize social media and digital content to stay relevant and keep leads coming in. Business Systems: Adopt tools like Jobber CRM and partner with marketing pros like Footbridge Media to streamline growth. Get Involved: Equip Expo, YouTube Rally, Morning Show, and Pod Row are your annual chances to level up—don't miss out!   Connect with Naylor Taliaferro: Instagram: https://www.instagram.com/naylor_lcr_taliaferro/ Facebook: https://www.facebook.com/naylor.taliaferro/ Website: https://www.lcrmedianetwork.com/ YouTube:  https://www.youtube.com/c/LawnCareRookie/   Connect with Keith Kalfas: Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Event & Resource Links LCR Summit Info & Tickets: lcrsummit.com Equip Expo Registration: https://plus.mcievents.com/event/equipexpo2025?RefId=KEITH50 Jobber CRM Free Trial:  getjobber.com/kalfas. Footbridge Media for Contractors: footbridgemedia.com/Keith Untrapped Alliance Application: keithkalfas.com/alliance     Written and Edited by: Ma. Teresa Catangay-Bardinas 

Keith gets personal: the cramped one-bedroom apartment that pushed him to the edge, the terrible nights of doubt, and the single decision that changed everything. This episode explores how action — not passive hustle or endless planning — dissolves fear, how upgrading your environment upgrades your identity, and why finding the right people (coaches, freelancers, consultants) is often the smarter action than trying to do everything yourself. Packed with practical mindset shifts, a few laughable moving anecdotes, and a straight-forward call to take one bold step today.     "When you don't know your worth, you're taking action based off of fear." – Keith Kalfas   Topics Covered: Action Cures Fear: Why Decisive Moves Shrink Anxiety   Fear vs. Incentive Motivation: Running From vs. Running Toward     Upgrading Your Environment to Upgrade Your Identity   Who, Not How: Leveraging People to Scale Without Burnout   Raising Prices, Raising Standards, and Building Confidence   Breaking Limiting Beliefs: The "Stable Datum" Shift   Surrounding Yourself with Mentors, Events & Growth Communities   Defining Your Number, Your Vision, and Incentive-Driven Goals   Key Takeaways Action Cures Fear Fear feeds on hesitation. The longer you sit in analysis and planning, the bigger the fear grows. Keith shares how taking decisive action — even when it felt risky or uncomfortable — immediately shrank the fear. Once he moved forward, momentum replaced anxiety. It's not about reckless leaps, but about making bold, committed moves that signal to yourself: I'm doing this. Two Kinds of Motivation Fear-Motivation: Acting because you're running away from something (like debt, failure, embarrassment). It creates hustle, but it also breeds burnout and keeps you stuck in survival mode. Incentive-Motivation: Acting because you're running toward something (like freedom, growth, building a legacy). This type of motivation energizes you, sustains you through challenges, and aligns your daily grind with a bigger vision. Upgrade Your Environment, Upgrade Your Identity: Your environment reinforces your self-image. For Keith, moving from a cramped one-bedroom into a better condo wasn't just about comfort — it was about identity. Suddenly, he felt like someone who deserved to charge more, run his business with pride, and raise his standards. That leap in environment forced a leap in belief, and that shift transformed the way he worked. In other words: where you live, the people around you, and the spaces you operate in either keep you small or challenge you to rise higher. Change your environment, and you naturally start showing up differently.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your  Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP